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Why do freshmen visit the reference desk? Karen Sobel Reference & Instruction Librarian University of Colorado Denver
Mentioning reference services during instruction is very effective! 53.5% 30.9% Have not learned about reference services during an instruction session 46.5% 69.1% Have learned about reference services during an instruction session Have not used reference services Have used reference services
Why do we need to know? ,[object Object],[object Object]
Who are today’s freshmen? ,[object Object],[object Object],[object Object]
What attitudes do freshmen bring to college? 78.6% think a librarian can “probably” or “definitely” help with their questions.
What attitudes do freshmen bring to college?
Freshmen’s awareness of various methods of promotion of reference services 37.10% Other verbal or visual advertisement 30.40% “ Ask A Librarian” link on a library Web page 18.10% Verbal pitch during an instruction session Percentage of subjects answering “yes”   Have you noticed each of the following methods of promotion?
The Power of Verbal Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are some lessons we can take away? ,[object Object],[object Object],[object Object]
For more information, please visit:  Contact me at  [email_address] Thanks for visiting!

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"Why do freshmen visit the reference desk?"

  • 1. Why do freshmen visit the reference desk? Karen Sobel Reference & Instruction Librarian University of Colorado Denver
  • 2. Mentioning reference services during instruction is very effective! 53.5% 30.9% Have not learned about reference services during an instruction session 46.5% 69.1% Have learned about reference services during an instruction session Have not used reference services Have used reference services
  • 3.
  • 4.
  • 5. What attitudes do freshmen bring to college? 78.6% think a librarian can “probably” or “definitely” help with their questions.
  • 6. What attitudes do freshmen bring to college?
  • 7. Freshmen’s awareness of various methods of promotion of reference services 37.10% Other verbal or visual advertisement 30.40% “ Ask A Librarian” link on a library Web page 18.10% Verbal pitch during an instruction session Percentage of subjects answering “yes”   Have you noticed each of the following methods of promotion?
  • 8.
  • 9.
  • 10. For more information, please visit: Contact me at [email_address] Thanks for visiting!