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Social Media For Business Course 1
1.
Social Media for
Business Series Course 1: Social Media Overview May 25, 2011 Kirk Tramble
2.
10 - 36
- 500 2 © 2011 Kizata LLC
3.
Agenda
Definition: Social Media for Business Social Media For Business Series Social Media For Business Strategic Framework Website for Business Blog for Business Facebook for Business Twitter for Business LinkedIn for Business Question and Answer 3 © 2011 Kizata LLC
4.
Social media are
media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. - Wikipedia 4 © 2011 Kizata LLC
5.
Social Media For
Business Series Date Title May 25 Social Media for Business Overview June 22 Facebook for Business July 27 Website and Blog for Business Aug 24 Social Media for Business - Photos and Video Sept 28 Twitter for Business Oct 26 LinkedIn for Business Nov 16 Social Places for Business 5 © 2011 Kizata LLC
6.
Strategic Framework: Hub
and Spoke A FEW POTENTIAL OBJECTIVES: Provide Information Build Customer Loyalty Identify New Leads Provide Customer Support APPROACH Determine the key objectives. Determine the best hub Determine the best spokes Use spokes to drive visits to hub 6 © 2011 Kizata LLC
7.
Strategic Framework: Hub
and Spoke A FEW POTENTIAL OBJECTIVES: Provide Information Facebook Build Customer Loyalty Identify New Leads Flickr Provide Customer Support Twitter APPROACH Hub Determine the key objectives. Determine the best hub Determine the best spokes YouTube Use spokes to drive visits to hub LinkedIn 7 © 2011 Kizata LLC
8.
Starbucks HUB
Starbucks.com Facebook SPOKES Facebook: 22 million Likes Flickr Twitter: 1.5 million Followers Twitter LinkedIn: 48K Followers Hub Flickr: 4200 Group Members YouTube: 6.5 million views YouTube LinkedIn 8 © 2011 Kizata LLC
9.
Starbucks.com
Product Marketing Menu Information Corporate Services Loyalty Card Responsibility Smartphone Shopping Video Application Customer Photos Blog Service Locations Multi-Language Careers Social Media Idea Capture News Links 9 © 2011 Kizata LLC
10.
Blog: http://www.starbucks.com/blog 18 posts/month
Multiple Authors Pictures Tweet Article Facebook Like Comments Links to Links to Social Corporate Strategic Media Responsibility 10 © 2011 Kizata LLC
11.
Facebook: http://www.facebook.com/Starbucks
Shows My Active Wall Posts +22 Million Likes Friends Who Like Starbucks Directory to 4500 People like Ad for Other Facebook 5-25-11 Photo Products and Pages Album Services Communicate Endorse other Strategic Online Games Brands Corporate Promote Gift Promote Information Card Loyalty Card Marketing Photo Albums Video Albums Shareable Job Events Discussions Application Polls Reviews Brand equity 11 © 2011 Kizata LLC
12.
Twitter: @Starbucks 1.5 million
multiple tweets/ Follows 79,049 followers day Hot - New - Insider Promotions Jobs Information Promote other Crowdsourcing - Starbuck Web links Design your own Media e.g. Frappuccino Frappuccino.co m Suggestions Dialog Fun 12 © 2011 Kizata LLC
13.
LinkedIn: Starbucks Coffee
Company 31 Employees 49K Followers 16K Employees in my Network Posts on New Hires Tweets LinkedIn Company Map Stock Info Information Promotion as Career Info, Jobs Best Place To Groups and Recruiters Work 13 © 2011 Kizata LLC
14.
Starbucks HUB
Starbucks.com Facebook SPOKES Facebook: 22 million Likes Flickr Twitter: 1.5 million Followers Twitter LinkedIn: 48K Followers Hub Flickr: 4200 Group Members YouTube: 6.5 million views YouTube LinkedIn 14 © 2011 Kizata LLC
15.
Questions? 15
? © 2011 Kizata LLC
16.
Company Information Kirk Tramble
- President Phone: (510) 727-1402 Email: Kirk@kizata.com Company Web: http://www.kizata.com 16 © 2011 Kizata LLC
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