SlideShare une entreprise Scribd logo

Stima Meten Is Weten 091409

•Télécharger en tant que PPT, PDF•
•
Kristof Van Holder
Kristof Van Holder
BusinessTechnologie
1  sur  33
Measuring means knowing Kristof Van Holder Digital Marketing Manager BNP Paribas Fortis #dmbh09
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I know that half of my advertising dollars are wasted ... I just don't know which half John Wannamaker 1. What is measurement?
[object Object],[object Object],“ Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.“ ,[object Object],[object Object],[object Object],[object Object]
[object Object],Data is just data Define what you want to reach Define what you want to know Use your knowledge to evaluate & optimise Optimising never stops Stichting Marketing Digitale Marketing binnen handbereik!
Strategy without metrics are only wishes. Charles Philips, VP Oracle 2. Strategy and Key Performance Indicators
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So many indicators …
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],3
4. Tools Stichting Marketing Digitale Marketing binnen handbereik!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
 
4. Testing, analysing, optimising, testing,… There is a great difference between knowing something and understanding: you can know a lot about something and not really understand it Charles F. Kettering
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],P ,[object Object],[object Object],[object Object],[object Object],4
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We simply start over again and again and again and …
[object Object],Define objectives and goals Define data (clickstream, CRM information, customers’ voice, ...) Define tools (on all levels), the reports and analysis requirements Reporting, analysis, optimisation, reporting, analysis, optimisation, ...
[object Object],[object Object],[object Object],[object Object]

Recommandé

How to Build a Predictable ABM Engine
How to Build a Predictable ABM EngineHow to Build a Predictable ABM Engine
How to Build a Predictable ABM EngineCharlie Liang
 
Building your bank's trust with account based marketing
Building your bank's trust with account based marketingBuilding your bank's trust with account based marketing
Building your bank's trust with account based marketingFinancial Publishing Services
 
Grow With Marketing Automation
Grow With Marketing AutomationGrow With Marketing Automation
Grow With Marketing AutomationDhiaksa Adiwyakto
 
The Revenue Engine Webinar
The Revenue Engine WebinarThe Revenue Engine Webinar
The Revenue Engine Webinaredynamic
 
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...PrestaShop
 
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...Branded3
 
Marketing to Small & Medium Business
Marketing to Small & Medium BusinessMarketing to Small & Medium Business
Marketing to Small & Medium Businessdlee388
 
Lead Qualification Process and Workflow
Lead Qualification Process and WorkflowLead Qualification Process and Workflow
Lead Qualification Process and WorkflowScott King
 

Recommandé

How to Build a Predictable ABM Engine
How to Build a Predictable ABM EngineHow to Build a Predictable ABM Engine
How to Build a Predictable ABM EngineCharlie Liang
 
Building your bank's trust with account based marketing
Building your bank's trust with account based marketingBuilding your bank's trust with account based marketing
Building your bank's trust with account based marketingFinancial Publishing Services
 
Grow With Marketing Automation
Grow With Marketing AutomationGrow With Marketing Automation
Grow With Marketing AutomationDhiaksa Adiwyakto
 
The Revenue Engine Webinar
The Revenue Engine WebinarThe Revenue Engine Webinar
The Revenue Engine Webinaredynamic
 
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...PrestaShop
 
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...Branded3
 
Marketing to Small & Medium Business
Marketing to Small & Medium BusinessMarketing to Small & Medium Business
Marketing to Small & Medium Businessdlee388
 
Lead Qualification Process and Workflow
Lead Qualification Process and WorkflowLead Qualification Process and Workflow
Lead Qualification Process and WorkflowScott King
 
Getting \"Under the Hood\" - Using minisites in B2B Marketing
Getting \"Under the Hood\" - Using minisites in B2B MarketingGetting \"Under the Hood\" - Using minisites in B2B Marketing
Getting \"Under the Hood\" - Using minisites in B2B MarketingWes Thompson
 
"Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea...
"Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea..."Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea...
"Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea...TheFamily
 
Enhancing cross selling__in_banking
Enhancing cross selling__in_bankingEnhancing cross selling__in_banking
Enhancing cross selling__in_bankingJohn Hamrick
 
Demand Metric - Playbooks
Demand Metric - PlaybooksDemand Metric - Playbooks
Demand Metric - PlaybooksJesse Hopps
 
Three Simple Workflow Rules That Will Make Your Sale Team Love SugarCRM
Three Simple Workflow Rules That Will Make Your Sale Team Love SugarCRMThree Simple Workflow Rules That Will Make Your Sale Team Love SugarCRM
Three Simple Workflow Rules That Will Make Your Sale Team Love SugarCRMAdrian Boerstra
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
 
#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...
#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...
#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...#FlipMyFunnel
 
Chris Whitelaw, I Spy
Chris Whitelaw, I SpyChris Whitelaw, I Spy
Chris Whitelaw, I SpyThe_IPA
 
Virgin and 2DataFish Symposium - Final
Virgin and 2DataFish Symposium - FinalVirgin and 2DataFish Symposium - Final
Virgin and 2DataFish Symposium - FinalJason Fonseca
 
Analytics a way of life
Analytics a way of lifeAnalytics a way of life
Analytics a way of lifeAnkit Chaudhary
 
Customer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportCustomer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportDemand Metric
 
AI and ABM Supercharges Business Growth for ServiceMax
AI and ABM Supercharges Business Growth for ServiceMaxAI and ABM Supercharges Business Growth for ServiceMax
AI and ABM Supercharges Business Growth for ServiceMaxDemandbase
 
Marketing Automation Crash Course - Content Jam
Marketing Automation Crash Course - Content JamMarketing Automation Crash Course - Content Jam
Marketing Automation Crash Course - Content JamMarti Konstant
 
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?auexpo Conference
 
Sales for Startups: Accelerate Your Success with a Better Go To Market Strategy
Sales for Startups: Accelerate Your Success with a Better Go To Market StrategySales for Startups: Accelerate Your Success with a Better Go To Market Strategy
Sales for Startups: Accelerate Your Success with a Better Go To Market StrategyHeinz Marketing Inc
 
Customer Journey Mapping Presentation V3 Open Circulation
Customer Journey Mapping Presentation V3 Open CirculationCustomer Journey Mapping Presentation V3 Open Circulation
Customer Journey Mapping Presentation V3 Open CirculationMartin Wright
 
How to persuade your visitors to convert
How to persuade your visitors to convertHow to persuade your visitors to convert
How to persuade your visitors to convertSrikant Kotapalli
 
Newstalk SaaS Bootcamp Day 1
Newstalk SaaS Bootcamp Day 1Newstalk SaaS Bootcamp Day 1
Newstalk SaaS Bootcamp Day 1SaaSBootcamp
 
Get more from your marketing automation - Act-On & spotONvision
Get more from your marketing automation - Act-On & spotONvisionGet more from your marketing automation - Act-On & spotONvision
Get more from your marketing automation - Act-On & spotONvisionB2B Marketing Forum
 
InsideView Sales and Marketing Alignment - InsideView Drive
InsideView Sales and Marketing Alignment - InsideView DriveInsideView Sales and Marketing Alignment - InsideView Drive
InsideView Sales and Marketing Alignment - InsideView DriveInsideView
 
Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010AAF Northern Illinois
 
Changing Demographics: The Meaning for Advertising and Marketing
Changing Demographics: The Meaning for Advertising and MarketingChanging Demographics: The Meaning for Advertising and Marketing
Changing Demographics: The Meaning for Advertising and MarketingAAF Northern Illinois
 

Contenu connexe

Tendances

Getting \"Under the Hood\" - Using minisites in B2B Marketing
Getting \"Under the Hood\" - Using minisites in B2B MarketingGetting \"Under the Hood\" - Using minisites in B2B Marketing
Getting \"Under the Hood\" - Using minisites in B2B MarketingWes Thompson
 
"Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea...
"Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea..."Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea...
"Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea...TheFamily
 
Enhancing cross selling__in_banking
Enhancing cross selling__in_bankingEnhancing cross selling__in_banking
Enhancing cross selling__in_bankingJohn Hamrick
 
Demand Metric - Playbooks
Demand Metric - PlaybooksDemand Metric - Playbooks
Demand Metric - PlaybooksJesse Hopps
 
Three Simple Workflow Rules That Will Make Your Sale Team Love SugarCRM
Three Simple Workflow Rules That Will Make Your Sale Team Love SugarCRMThree Simple Workflow Rules That Will Make Your Sale Team Love SugarCRM
Three Simple Workflow Rules That Will Make Your Sale Team Love SugarCRMAdrian Boerstra
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
 
#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...
#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...
#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...#FlipMyFunnel
 
Chris Whitelaw, I Spy
Chris Whitelaw, I SpyChris Whitelaw, I Spy
Chris Whitelaw, I SpyThe_IPA
 
Virgin and 2DataFish Symposium - Final
Virgin and 2DataFish Symposium - FinalVirgin and 2DataFish Symposium - Final
Virgin and 2DataFish Symposium - FinalJason Fonseca
 
Customer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportCustomer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportDemand Metric
 
AI and ABM Supercharges Business Growth for ServiceMax
AI and ABM Supercharges Business Growth for ServiceMaxAI and ABM Supercharges Business Growth for ServiceMax
AI and ABM Supercharges Business Growth for ServiceMaxDemandbase
 
Marketing Automation Crash Course - Content Jam
Marketing Automation Crash Course - Content JamMarketing Automation Crash Course - Content Jam
Marketing Automation Crash Course - Content JamMarti Konstant
 
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?auexpo Conference
 
Sales for Startups: Accelerate Your Success with a Better Go To Market Strategy
Sales for Startups: Accelerate Your Success with a Better Go To Market StrategySales for Startups: Accelerate Your Success with a Better Go To Market Strategy
Sales for Startups: Accelerate Your Success with a Better Go To Market StrategyHeinz Marketing Inc
 
Customer Journey Mapping Presentation V3 Open Circulation
Customer Journey Mapping Presentation V3 Open CirculationCustomer Journey Mapping Presentation V3 Open Circulation
Customer Journey Mapping Presentation V3 Open CirculationMartin Wright
 
How to persuade your visitors to convert
How to persuade your visitors to convertHow to persuade your visitors to convert
How to persuade your visitors to convertSrikant Kotapalli
 
Newstalk SaaS Bootcamp Day 1
Newstalk SaaS Bootcamp Day 1Newstalk SaaS Bootcamp Day 1
Newstalk SaaS Bootcamp Day 1SaaSBootcamp
 
Get more from your marketing automation - Act-On & spotONvision
Get more from your marketing automation - Act-On & spotONvisionGet more from your marketing automation - Act-On & spotONvision
Get more from your marketing automation - Act-On & spotONvisionB2B Marketing Forum
 
InsideView Sales and Marketing Alignment - InsideView Drive
InsideView Sales and Marketing Alignment - InsideView DriveInsideView Sales and Marketing Alignment - InsideView Drive
InsideView Sales and Marketing Alignment - InsideView DriveInsideView
 

Tendances (20)

Getting \"Under the Hood\" - Using minisites in B2B Marketing
Getting \"Under the Hood\" - Using minisites in B2B MarketingGetting \"Under the Hood\" - Using minisites in B2B Marketing
Getting \"Under the Hood\" - Using minisites in B2B Marketing
 
"Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea...
"Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea..."Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea...
"Taking the lead on your startup’s analytics"  by Tim-Fabien Pohlmann @Sprea...
 
Enhancing cross selling__in_banking
Enhancing cross selling__in_bankingEnhancing cross selling__in_banking
Enhancing cross selling__in_banking
 
Demand Metric - Playbooks
Demand Metric - PlaybooksDemand Metric - Playbooks
Demand Metric - Playbooks
 
Three Simple Workflow Rules That Will Make Your Sale Team Love SugarCRM
Three Simple Workflow Rules That Will Make Your Sale Team Love SugarCRMThree Simple Workflow Rules That Will Make Your Sale Team Love SugarCRM
Three Simple Workflow Rules That Will Make Your Sale Team Love SugarCRM
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing Database
 
#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...
#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...
#FlipMyFunnel Austin - David M. Raab - Building Your ABM Stack: Lego Blocks ...
 
Chris Whitelaw, I Spy
Chris Whitelaw, I SpyChris Whitelaw, I Spy
Chris Whitelaw, I Spy
 
Virgin and 2DataFish Symposium - Final
Virgin and 2DataFish Symposium - FinalVirgin and 2DataFish Symposium - Final
Virgin and 2DataFish Symposium - Final
 
Analytics a way of life
Analytics a way of lifeAnalytics a way of life
Analytics a way of life
 
Customer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportCustomer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark Report
 
AI and ABM Supercharges Business Growth for ServiceMax
AI and ABM Supercharges Business Growth for ServiceMaxAI and ABM Supercharges Business Growth for ServiceMax
AI and ABM Supercharges Business Growth for ServiceMax
 
Marketing Automation Crash Course - Content Jam
Marketing Automation Crash Course - Content JamMarketing Automation Crash Course - Content Jam
Marketing Automation Crash Course - Content Jam
 
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
 
Sales for Startups: Accelerate Your Success with a Better Go To Market Strategy
Sales for Startups: Accelerate Your Success with a Better Go To Market StrategySales for Startups: Accelerate Your Success with a Better Go To Market Strategy
Sales for Startups: Accelerate Your Success with a Better Go To Market Strategy
 
Customer Journey Mapping Presentation V3 Open Circulation
Customer Journey Mapping Presentation V3 Open CirculationCustomer Journey Mapping Presentation V3 Open Circulation
Customer Journey Mapping Presentation V3 Open Circulation
 
How to persuade your visitors to convert
How to persuade your visitors to convertHow to persuade your visitors to convert
How to persuade your visitors to convert
 
Newstalk SaaS Bootcamp Day 1
Newstalk SaaS Bootcamp Day 1Newstalk SaaS Bootcamp Day 1
Newstalk SaaS Bootcamp Day 1
 
Get more from your marketing automation - Act-On & spotONvision
Get more from your marketing automation - Act-On & spotONvisionGet more from your marketing automation - Act-On & spotONvision
Get more from your marketing automation - Act-On & spotONvision
 
InsideView Sales and Marketing Alignment - InsideView Drive
InsideView Sales and Marketing Alignment - InsideView DriveInsideView Sales and Marketing Alignment - InsideView Drive
InsideView Sales and Marketing Alignment - InsideView Drive
 

En vedette

Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010AAF Northern Illinois
 
Changing Demographics: The Meaning for Advertising and Marketing
Changing Demographics: The Meaning for Advertising and MarketingChanging Demographics: The Meaning for Advertising and Marketing
Changing Demographics: The Meaning for Advertising and MarketingAAF Northern Illinois
 
Intro to the College Process (April 16, 2013)
Intro to the College Process (April 16, 2013)Intro to the College Process (April 16, 2013)
Intro to the College Process (April 16, 2013)Christopher
 
American Prospect ad (draft)
American Prospect ad (draft)American Prospect ad (draft)
American Prospect ad (draft)cathkelly
 
Trump Overview Presentation
Trump Overview PresentationTrump Overview Presentation
Trump Overview Presentationgnotti
 
January 2012 News You Can Use!!
January 2012 News You Can Use!!January 2012 News You Can Use!!
January 2012 News You Can Use!!TScheele
 
Changing Rockford Demographics 2011: The Meaning for Advertising and Marketing
Changing Rockford Demographics 2011: The Meaning for Advertising and MarketingChanging Rockford Demographics 2011: The Meaning for Advertising and Marketing
Changing Rockford Demographics 2011: The Meaning for Advertising and MarketingAAF Northern Illinois
 
2011-2012 Senior Parent Wake Up Call (Application Process)
2011-2012 Senior Parent Wake Up Call (Application Process)2011-2012 Senior Parent Wake Up Call (Application Process)
2011-2012 Senior Parent Wake Up Call (Application Process)Christopher
 
Polaris Project banner
Polaris Project bannerPolaris Project banner
Polaris Project bannercathkelly
 
Graphic Design Portfolio
Graphic Design PortfolioGraphic Design Portfolio
Graphic Design PortfolioHapek Media
 
2011-05-16 Naviance Info Night
2011-05-16 Naviance Info Night2011-05-16 Naviance Info Night
2011-05-16 Naviance Info NightChristopher
 

En vedette (19)

Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010Mobile marketing aaf northern illinois april 30 2010
Mobile marketing aaf northern illinois april 30 2010
 
Changing Demographics: The Meaning for Advertising and Marketing
Changing Demographics: The Meaning for Advertising and MarketingChanging Demographics: The Meaning for Advertising and Marketing
Changing Demographics: The Meaning for Advertising and Marketing
 
Intro to the College Process (April 16, 2013)
Intro to the College Process (April 16, 2013)Intro to the College Process (April 16, 2013)
Intro to the College Process (April 16, 2013)
 
Negative Words
Negative WordsNegative Words
Negative Words
 
Reflexive Verbs
Reflexive VerbsReflexive Verbs
Reflexive Verbs
 
American Prospect ad (draft)
American Prospect ad (draft)American Prospect ad (draft)
American Prospect ad (draft)
 
Trump Overview Presentation
Trump Overview PresentationTrump Overview Presentation
Trump Overview Presentation
 
January 2012 News You Can Use!!
January 2012 News You Can Use!!January 2012 News You Can Use!!
January 2012 News You Can Use!!
 
Matt Harlow Pbi Adwords Talk V11
Matt Harlow Pbi Adwords Talk V11Matt Harlow Pbi Adwords Talk V11
Matt Harlow Pbi Adwords Talk V11
 
Changing Rockford Demographics 2011: The Meaning for Advertising and Marketing
Changing Rockford Demographics 2011: The Meaning for Advertising and MarketingChanging Rockford Demographics 2011: The Meaning for Advertising and Marketing
Changing Rockford Demographics 2011: The Meaning for Advertising and Marketing
 
2011-2012 Senior Parent Wake Up Call (Application Process)
2011-2012 Senior Parent Wake Up Call (Application Process)2011-2012 Senior Parent Wake Up Call (Application Process)
2011-2012 Senior Parent Wake Up Call (Application Process)
 
Smis4
Smis4Smis4
Smis4
 
Ethics
EthicsEthics
Ethics
 
Polaris Project banner
Polaris Project bannerPolaris Project banner
Polaris Project banner
 
Graphic Design Portfolio
Graphic Design PortfolioGraphic Design Portfolio
Graphic Design Portfolio
 
Cj presentation
Cj presentationCj presentation
Cj presentation
 
Effectiveness of e governance
Effectiveness of e governanceEffectiveness of e governance
Effectiveness of e governance
 
Smis3
Smis3Smis3
Smis3
 
2011-05-16 Naviance Info Night
2011-05-16 Naviance Info Night2011-05-16 Naviance Info Night
2011-05-16 Naviance Info Night
 

Similaire à Stima Meten Is Weten 091409

Amiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting
 
New Age Summit 2006 Presentation
New Age Summit 2006 PresentationNew Age Summit 2006 Presentation
New Age Summit 2006 PresentationBrent Leary
 
NetCentered Marketing
NetCentered MarketingNetCentered Marketing
NetCentered MarketingElement Three
 
David Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet RoundtableDavid Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet RoundtableKelly Automotive
 
eCommerce Summit Atlanta Fit For Commerce
eCommerce Summit Atlanta Fit For CommerceeCommerce Summit Atlanta Fit For Commerce
eCommerce Summit Atlanta Fit For CommerceeCommerce Merchants
 
ROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeTony Truong
 
Analyze This -All Things Analytics
Analyze This -All Things AnalyticsAnalyze This -All Things Analytics
Analyze This -All Things AnalyticsCarole Mahoney
 
ibraine - digital marketing Company Profile
ibraine - digital marketing Company Profileibraine - digital marketing Company Profile
ibraine - digital marketing Company ProfileiBraine Digital LLP
 
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...VWO
 
Passionate People: Why and How to measure statistics on your website
Passionate People: Why and How to measure statistics on your websitePassionate People: Why and How to measure statistics on your website
Passionate People: Why and How to measure statistics on your websitePatrice Roulive
 
B2B Online Marketing Programs
B2B Online Marketing ProgramsB2B Online Marketing Programs
B2B Online Marketing Programspearljohnson10
 
IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009Lee Levitt
 
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY
 
Art of demand and lead generation
Art of demand and lead generationArt of demand and lead generation
Art of demand and lead generationShowMeLeads
 
Digital Marketing Playbook - How to create scalable, predictable revenue
Digital Marketing Playbook - How to create scalable, predictable revenueDigital Marketing Playbook - How to create scalable, predictable revenue
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
 
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationSPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationAzul 7
 

Similaire à Stima Meten Is Weten 091409 (20)

Amiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing Solutions
 
New Age Summit 2006 Presentation
New Age Summit 2006 PresentationNew Age Summit 2006 Presentation
New Age Summit 2006 Presentation
 
NetCentered Marketing
NetCentered MarketingNetCentered Marketing
NetCentered Marketing
 
David Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet RoundtableDavid Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet Roundtable
 
eCommerce Summit Atlanta Fit For Commerce
eCommerce Summit Atlanta Fit For CommerceeCommerce Summit Atlanta Fit For Commerce
eCommerce Summit Atlanta Fit For Commerce
 
Making digital marketing work
Making digital marketing workMaking digital marketing work
Making digital marketing work
 
ROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam Practice
 
Analyze This -All Things Analytics
Analyze This -All Things AnalyticsAnalyze This -All Things Analytics
Analyze This -All Things Analytics
 
ibraine - digital marketing Company Profile
ibraine - digital marketing Company Profileibraine - digital marketing Company Profile
ibraine - digital marketing Company Profile
 
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
 
Passionate People: Why and How to measure statistics on your website
Passionate People: Why and How to measure statistics on your websitePassionate People: Why and How to measure statistics on your website
Passionate People: Why and How to measure statistics on your website
 
B2B Online Marketing Programs
B2B Online Marketing ProgramsB2B Online Marketing Programs
B2B Online Marketing Programs
 
Idc sales-enablement-jan-2009-1233092175549133-2 (1)
Idc sales-enablement-jan-2009-1233092175549133-2 (1)Idc sales-enablement-jan-2009-1233092175549133-2 (1)
Idc sales-enablement-jan-2009-1233092175549133-2 (1)
 
IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009
 
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM Presentation
 
Art of demand and lead generation
Art of demand and lead generationArt of demand and lead generation
Art of demand and lead generation
 
Automated eMarketing
Automated eMarketingAutomated eMarketing
Automated eMarketing
 
Digital Marketing Playbook - How to create scalable, predictable revenue
Digital Marketing Playbook - How to create scalable, predictable revenueDigital Marketing Playbook - How to create scalable, predictable revenue
Digital Marketing Playbook - How to create scalable, predictable revenue
 
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationSPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics Presentation
 

Dernier

Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...pr788182
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSkajalroy875762
 
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGpriyakumari801827
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSkajalroy875762
 

Dernier (20)

Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 

Stima Meten Is Weten 091409

  • 1. Measuring means knowing Kristof Van Holder Digital Marketing Manager BNP Paribas Fortis #dmbh09
  • 2.
  • 3. I know that half of my advertising dollars are wasted ... I just don't know which half John Wannamaker 1. What is measurement?
  • 4.
  • 5.
  • 6. Strategy without metrics are only wishes. Charles Philips, VP Oracle 2. Strategy and Key Performance Indicators
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.  
  • 13.
  • 14. 4. Tools Stichting Marketing Digitale Marketing binnen handbereik!
  • 15.
  • 16.  
  • 17.
  • 18.  
  • 19.
  • 20.  
  • 21.
  • 22.  
  • 23. 4. Testing, analysing, optimising, testing,… There is a great difference between knowing something and understanding: you can know a lot about something and not really understand it Charles F. Kettering
  • 24.
  • 25.
  • 26.
  • 27.  
  • 28.
  • 29.
  • 30.
  • 31. We simply start over again and again and again and …
  • 32.
  • 33.