Branding The Company

Branding the Company Maximize Marketing Potential Arun Kottolli

Corporate Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branding the Firm ,[object Object],[object Object],[object Object],[object Object]

Model of Services Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Customers Trial Presented Brand Brand Media Service Concept Quality & Value Brand Meaning Choice Behavior

Experienced Customers Presented Brand Service Concept Quality & Value Brand Media Brand Meaning Choice Behavior Repeat Buy

Elements of Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Choice Behavior ,[object Object],[object Object],[object Object],[object Object]

Branding & Marketing Edge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Branding & Marketing Edge ,[object Object],[object Object],[object Object],[object Object],[object Object]

Name – Core of Service Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand is More Than Words ,[object Object],[object Object],[object Object]

Branding & Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building a Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start with Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]

Select the Right Medicine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build on What Exists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internalize the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Manager’s Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Manager’s Checklist ,[object Object],[object Object],[object Object],[object Object]

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