For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012
1. Social Media 101
Fundamentals for
Getting Started
LaDonna Coy, MHR, CPS, CDLA
CADCA Leadership Forum
Washington, DC
2. LaDonna Coy
MHR, CPS, CDLA
Clients/Partners
• CARS The surest way to provoke
• CSAP the imagination is to seek
• CADCA Institute
• Collaborative Conversations out environments you have
• Kansas AAPS no experience with.
• Kansas Prevention Network
• Kansas Family Partnership
• Eagle Ridge Institute
• Free Spirit Publishing
Primary Prevention
• Learn Resource Network Capacity building
• MIPH
• ODMHSAS Social media
• Omega Point International
• Oregon Research Institute
communications
• Paxis, Inc
• PIRE
Virtual Learning, Training &
• Safe & Caring Schools
2
Interactive webinars
• Wisconsin Clearinghouse
5. Learning Objectives
• Define social media
• Introduce a coalition social media
communications audit
• Describe how coalitions are using
social media
14. What’s Changing?
Expert to audience
Presentation
Reach
Curriculum & training
Focus on information
Search
Service delivery
Silos & Gatekeepers
Cooperation > Collaboration
Content management
Control
15. What’s Changing?
Expert to audience Networked expertise
Presentation Interaction
Reach Engage
Curriculum & training Social & Informal learning
Focus on information Focus on Relationships
Search Subscribe
Service delivery Community engagement
Silos & Gatekeepers Open access/Network
Cooperation > Collaboration Collaboration > Collective action
Content management Community management
Control Influence
16. Find things online Keep up-to-date
Share Ideas, Resources,
And experiences Nurture Networks
17. If you have goals to:
• Assess/gather data
• Provide information
• Collaborate on projects
• Increase awareness/visibility
• Recruit members or supporters
• Extend the life of Trainings/events
19. The Social Media Path
Outline Your
Process Refine Your
Practice
Track Your
Metrics
Develop Your
Plan Listen
Find Your
People
Find Your
Place
Clarify Your
Purpose
45. Social Media Action Plan
Who? Posts what? When? Where? Results?
Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]
Kathy RRW History Insert date(s) Blog [insert metrics]
Jake Community Event Insert date(s) YouTube [insert metrics]
Establish a Social Media Communications Team
47. Social media is bigger than the
message
It is the interaction …
WithPEOPLE
About your MESSAGE
• And their RESPONSE
• All the TIME
Through many CHANNELS
66. The Social Media Path
Outline Your
Process Refine Your
Practice
Track Your
Metrics
Develop Your
Plan Listen
Find Your
People
Find Your
Place
Clarify Your
Purpose
68. PrevChat
For more Information & Instructions
http://www.prevchat.com/
69. Photo Citations
• David Wilcox, Designing for a Civil Society describes network structures (creative commons)
• Moth http://www.flickr.com/photos/28859335@N00/135824507
• Protest image source: http://www.flickr.com/photos/editor/4656148830/
• Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
• All other images paid via subscription from istockphoto.com or shutterstock.com
70. References & Resources
• Netvibes at http://www.netvibes.com
• Twitter at www.twitter.com
• Google Alerts at http://alerts.google.com
• TweetStats at www.tweetstats.com
• A Coalition Social Media Communications Audit
http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc
• The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below
• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA
• DanversCARES http://danverscares.org/
• CADCA Institute Social Media Primer http://www.cadca.org/somewiki
• Coalition Social Media Guidelines Sample
http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx
• Workshop Resources bundled here http://bit.ly/SoMeForum2012
71. This presentation is licensed under CREATIVE COMMONS.
This means you can use it, or parts thereof, as long as appropriate
attribution is given and your resulting product is made available under this
same license. The license prohibits using this presentation for commercial
purposes. A list of citations and links is included for your reference and use.
Please cite all creative commons photos to the original source.
Suggested Attribution:
Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum,
February, 2012, Washington, DC.
Notes de l'éditeur
How did people communicate before email? [audience response]What other communications technologies have changed the way we communicate in our work?
Social media is people, using technologies to connect, converse and engage each other. We meet using social media, we talk, we plan, we research, we protest, we rant, we work, we play. In the case of coalitions and nonprofits – its people using technology to make good things happen. Protest image source: http://www.flickr.com/photos/editor/4656148830/Other images: istockphoto
OpenVisibleTransparent
SoMe is more than marketing and public relations. Its about relationships.
Social media is increasingly rooted in our way of life.
IF social media is people using technology to engage with each other, then why might social media be important to coalitions?
Relationships are the most important thing we can focus on. When we have good relationships we can have increasingly meaningful conversations.
The Social Media Audit for Coalitions http://bit.ly/SoMeForum2012
7:06 Recruitment Video http://www.youtube.com/watch?v=sAdkOZdU5Bc:57 SA Could Use Your Blank http://www.youtube.com/watch?v=_kg5vgHStPI2:26 Circles and Social Meida http://www.youtube.com/user/CirclesofSA#p/u/21/ehJSGoWbxVA