1. 1
Homestead infrastructure development
private limited
SANGAM LALSIVARAJU
Roll no: 138

2. Industry overview
2
Market size of real estate in India
80
FDI in real estate as a per cent of total
FDI in India
14
70
66.8
60
50
50.1
53.3
70.14
12
12.3
11
10
56.5
11.5
10.3
8.9
8
40
6
30
4
20
3
2
10
0
0
0.7
2006
FY08
FY09
FY10
USD(BILLION)
Source: BMI, Aranca
Research
FY11
2007
2008
2009
2010
2011
FY12
% of FDI
Source: Dept of Industrial Policy &
Promotion,
Aranca Research
2012

3. Company Profile
3


Homestead, a London-based real estate
company
Michael Schumacher World Tower
House of brands- sports

USP is BBR ( Boutique Branded
Residencies)

Human Architecture

Strategic partnership with IBM

Affiliated by UK Green Building
Council, Indian Green Building Council
ACE by Maria Sharapova

4. Project Title and Project Objectives
4
Title: Market Research
Objectives:

To create awareness in the market regarding Homestead.

To understand the growing reasons of independent housing.

To make potential real estate brokers as associates of Homestead.

To know the current scenario of real estate in Delhi & NCR.

To know the consumer preferences towards luxury.

To know the other emerging trends in real estate.

5. Work Assigned/Academic Linkage of the work
5

Primary research to explore the market needs

Following up the potential respondents to generate business

Secondary research to provide market intelligence for the
company

6. Project Findings
6

Market slowdown

Luxury means abundant space

Consultants prefer to the projects which are in the pre launch stage rather
than the projects which were already launched and bookings were going on.

Most of the property brokers do prefer to conventional means of doing
the business than doing it by digital.

7. Project Objectives and Findings
7

Scenario
: Market is down

Emerging trend : Builder
Reasons for Apartment living
Society
11%
Other
9%
Price
35%
Luxury means
Others, 5
Clubs, 9
Rich
specifications, 3
9
Brand, 8
Additional
facilities
18%
Architecture, 18
Maintenance
15%
Secured
12%
Abundant
space, 21

8. Recommendations to Company & Learnings
8
Recommendations to the Company

Digital marketing

Promoting through news letters

Promote the builder along with the project
Learning

Interpersonal skills

Prioritizing the tasks

Corporate culture

9. 9
THANK YOU