2. ”South Africa is a sick nation that needs to be cured”
President Jacob Zuma (State of the nation address Pretoria April 27th 2015)
South Africa has become a state of apathy, with the moral fiber and consciousness of a nation sliding into decay. Gone are
the days when “ umuntu ngumuntu ngabantu” or “You are who you are because of those around you” meant anything of
substance.
It is with these challenges in mind that, artists from Muthaland Entertainment joined hands, minds and mouths and put
together the #LetsfixSouthAfrica Campaign as a social cohesion management tool.
#LetsFixSouthAfrica believes in communication as a “Social Human investment” tool to cultivate the mindset towards the
people being the body of consciousness that is ever living, to a sustainable community, or being the fuel that works the
machine.
#LetsFixSouthAfrica’s mission to create communities that are aware of each other and aware of their community as their
living body.

3. VISIONTechnology has changed the way the youth consume information and knowledge. As a result the arts and Music in particular,
have become a point of influence amongst the youth globally. Recognizing the alternate streams of learning among the youth
we use language, art and music to integrate and reflect our social and environmental diversity as human beings. Going out to
inform learners that we are all part of the same family, a HUMAN FAMILY.
#LetsFixSouthAfrica has already embarked on a school tour around Gauteng with dedicated artists and admin team willing to
put their time and energy into a project that is needed to motivate the youth. So far 30,000 students covered.
The vision of this campaign is for artists and musicians to play a more active and employable role in society by building
organized teams of “change agents” which can be replicated across the country.

4. OBJECTIVES
1. DEVELOP SOCIALLY CONSCIOUS AND RESPONSIBLE CITIZENS :
To instill a sense of patriotism in the youth of South Africa. Living up to the vision of the Freedom Charter.
2. EDUCATE :
To EDU-tain learners using alternative educational mediums to communicate a message of solidarity among the youth.
3. ROAD SHOW :
#LetsFixSouthAfrica is touring to a target of 900 schools nationally with various interventions the first being Xenophobia
(prejudice, discrimination, social cohesion and humanity). The tour will share educational and informational packages/
information dissemination with all schools.

5. Short Term Objectives
Next 6 to 12 months
• EDU - tainment
• Quick Fix Initiatives - Community Clean up Campaigns / Painting etc.
• Ongoing Social Networking platforms, online Communities sharing Ideas, resolutions, challenges, learning’s and findings.
• Developing healthy and long term relations with the community, TV and Print, to document and publicize the social
change

6. Medium to Long Term Objectives
June 2016 to January 2017
• Ongoing EDU - tainment
• Arts and Sports Festivals
• Ongoing Social Networking platforms, online Communities sharing Ideas, resolutions, challenges, learning’s and findings.
• To have made #LetsFixSouthAfrica a service provider for social awareness campaigns in partnership with schools,
Educational departments, and corporate investors.

7. Long Term Objectives
January 2017
• Ongoing Social Networking platforms, online Communities sharing Ideas, resolutions, challenges, learning’s and
findings.
• Campaigning Change Champions who are strong enough of belief to challenge Wrongs and ills in their
communities
• Create and Develop Social Change Activists who can lobby for Causes and take up Issues in a responsible and
peaceful fashion.
• Develop Strong leaders who believe that Education is our future and key to the success of the South Africa
economy

8. Long Term Objectives (continued)
• Develop socially conscious and responsible citizens and young adults South Africa can be proud of.
• Develop youth who can be proud to be change agents and shape a country they would like their children to
be part of and to grow up in.
• Develop a marketable and representational profile for South Africa, where its social capital has cultivated
healthy, fair business practices and economical potential not only in consumption but as creative and
productive in its intellectual properties worthy of investment.
• To be working with the Government and private FET institutions to capacity build the administrative body
and set up an FET incubator program in Music Industry Practices.
Photos From East Bank High School

9. TOPICS OF ENGAGEMENT
• Prejudice and discrimination – social injustice and social cohesion
• Sex Education – HIV STI and teenage pregnancy
• Citizenship – KNOW THY SELF
• Physical education - PE aerobics, football, running etc.
• Nutritional Education – you are what you eat
• Environmental Preservation – permaculture
• Community and sociology – community building
Photos From Thomas Molofo Secondary School

10. MARKETING
LETS
FIX
SOUTH
AFRICA’s
direct
marke:ng
strategy
lies
in
the
mutual
incen:ve
of
ar:sts
material
being
distributed
and
promoted
through
the
campaign
compila:on
CD
project
in
exchange
for
service
to
their
future
market
through
Muthaland
Entertainment.
Lets Fix SA Group will be:
• Distribu:ng
800,000
CD’s
free
to
students
• ANaching
CD’s
to
print
media
• Downloadable
music
Online
• Cellphone
apps
for
free
downloads
or
ringtones
• Promo:ng
the
campaign
and
the
cd
on
music
and
television
plaQorms
• Ambassadors/spokes
person
will
be
expected
to
speak
on
behalf
of
the
campaign
COMPILATION
CD
ARTISTS:
• VUSI
NOVA
NANCY
G
FIESTA
BLACK
• RUFF
X
HITMAN
CEO
NATHI
• RAZZI
RAZZ
SO
RANDOM
QUIKK
BILLION
• BISHOP
LOUIS
JOLONDY
JOELLE

13. Thank
You
for
viewing
this
proposal
For
more
info
contact
us
at
+27
11
646
3887
|
+27
83
708
7318
Email:
lancestehr@gmail.com
muthalandpr@gmail.com
#SayNoToXenophobia School tour 2015
hNps://www.facebook.com/letsfixsouthafrica