Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai.

1. Email Marketing
for Group Buying Services
Sylvia Peng
JigoCity – Internet Product Manager
sylvia.peng@jigocity.com
Daily Deals for the Way You Live!

2. JigoCity Group Profile:
 JigoCity is an international group buying website that aims to give
members a smarter way to see their city by offering discounts on the
best restaurants, bars, spas, theaters and events, and also feature our
business partners.
 Current site locations include Australia, China Mainland, Hong Kong,
Singapore, Taiwan and Malaysia. Founded by American entrepreneurs,
JigoCity is rapidly growing and expects to be available to members in
10 countries by September 2011.

3. How to benefit our featured business partners:
Promote brand width
(brand awareness）
Promote brand Depth
（brand favorite and brand loyalty)

4. JigoCity Marketing Channels
1.Daily
email blasts
to
subscribers
2.Warm-up
7.SEM/ campaigns
SEO on JigoCity
site
Vendors/
6.Precise
EDM Merchants 3.Built-in
SNS
5.BBS 4.SNS

5. Challenges to JigoCity Email Marketing
•Big Subscriber base
•Multi countries in different time zone
•Multi languages
•Data tracking/aggregating/stats report

6. JigoCity & Emailvision
•API: +150 Campaigns are able to be automatically generated and
rapidly sent to the target subscribers on a setting time, by which it saves
lots of time and human labor.
• Campaign Commander platform

7. JigoCity & Emailvision
•Satisfactory deliverability
•Real-time report checking:
confidential
confidential
Campaign Response Funnel Deliverability Report

8. JigoCity & Emailvision
Tracking all the link clicks:
Clicks on each link
Total clicks
Click percentage
Optimization

9. Summary
 Email marketing can provide a favorable ROI
 5 Essentials to do successful email campaigns:
• Improving your design
• Stay creative
• Email segmentation
• Managing customer lifecycle
• Testing, again and again

10. Daily Deals for the Way You Live!
Thanks!