SlideShare une entreprise Scribd logo
1  sur  16
Choose media channel for a campaign  Nguyen Nhu Cat Tuong Academy of Journalism and Communication  Ha Noi - Viet Nam Faculty of Public Relations and Advertising  PR 27
 
I will say… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
16 million internaltional travellers in 22 countries (digital travellers and blogger, tour agencies, tour operation…)
They have… ,[object Object],[object Object]
Social networks ,[object Object],[object Object],[object Object],[object Object]
Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object]
Online contest Ultimate Thailand Explores from 15-9 to 15-10-2’9 ,[object Object],[object Object],[object Object]
Ultimate Thailand Explores ,[object Object],[object Object],[object Object],[object Object],[object Object]
I have learn… ,[object Object],[object Object],[object Object]
Social networks
They achived…. ,[object Object],[object Object],[object Object],[object Object]
Hope it helpful and Khop Kun Krap  (_”__)

Contenu connexe

Similaire à Social media in Amazing Thailand campaign of Tourism Authority of Thailand

Press release digital innovation asia - china boot c amp and digital aid fo...
Press release   digital innovation asia - china boot c amp and digital aid fo...Press release   digital innovation asia - china boot c amp and digital aid fo...
Press release digital innovation asia - china boot c amp and digital aid fo...DIAsiatourism
 
DIGITAL INNOVATION ASIA - JANUARY 2014
DIGITAL INNOVATION ASIA - JANUARY 2014DIGITAL INNOVATION ASIA - JANUARY 2014
DIGITAL INNOVATION ASIA - JANUARY 2014DIAsiatourism
 
Market Research Report - How Chinese use Technology for their travel plan
Market Research Report - How Chinese use Technology for their travel planMarket Research Report - How Chinese use Technology for their travel plan
Market Research Report - How Chinese use Technology for their travel planThao Nguyen
 
Cyber safety & Social Media - Penguin 2012
Cyber safety & Social Media - Penguin 2012Cyber safety & Social Media - Penguin 2012
Cyber safety & Social Media - Penguin 2012Corrie Barclay
 
eTourism and Online Communication Management of UNESCO World Heritage Sites:...
eTourism and Online Communication Management  of UNESCO World Heritage Sites:...eTourism and Online Communication Management  of UNESCO World Heritage Sites:...
eTourism and Online Communication Management of UNESCO World Heritage Sites:...Università della Svizzera italiana
 
Digital Fridays - Social Traveling
Digital Fridays - Social TravelingDigital Fridays - Social Traveling
Digital Fridays - Social TravelingDDB Warszawa
 
Mighty Mekong Midterm Presentation
Mighty Mekong Midterm PresentationMighty Mekong Midterm Presentation
Mighty Mekong Midterm Presentationhawaiiscott
 
Assignment 5 content marketing
Assignment 5 content marketingAssignment 5 content marketing
Assignment 5 content marketingLyndaLister
 
Social Media Marketing in Tourism
Social Media Marketing in TourismSocial Media Marketing in Tourism
Social Media Marketing in TourismCaucaseastan
 
Social media influencers in travel and tourism, Mady Keup
Social media influencers in travel and tourism, Mady Keup Social media influencers in travel and tourism, Mady Keup
Social media influencers in travel and tourism, Mady Keup BORN
 
Nick Bolton Viocorp Tourism Futures Online Video In The Context Of Tourism...
Nick Bolton Viocorp Tourism Futures   Online Video  In The Context Of Tourism...Nick Bolton Viocorp Tourism Futures   Online Video  In The Context Of Tourism...
Nick Bolton Viocorp Tourism Futures Online Video In The Context Of Tourism...Ten Alphas
 
Athens as an international tourism destination: An empirical investigation to...
Athens as an international tourism destination: An empirical investigation to...Athens as an international tourism destination: An empirical investigation to...
Athens as an international tourism destination: An empirical investigation to...Spyros Langkos
 
Présentation tourisme mobile (show case)
Présentation tourisme mobile (show case)Présentation tourisme mobile (show case)
Présentation tourisme mobile (show case)wepika
 
Testing value proposition of my tripstory
Testing value proposition of my tripstoryTesting value proposition of my tripstory
Testing value proposition of my tripstoryAlexey Knyazev
 
Top Ten Travel and Tourism Trends
Top Ten Travel and Tourism TrendsTop Ten Travel and Tourism Trends
Top Ten Travel and Tourism TrendsDr Jens Thraenhart
 
Customer satisfaction of using information technology development in
Customer satisfaction of using information technology development inCustomer satisfaction of using information technology development in
Customer satisfaction of using information technology development inLucia Eni
 

Similaire à Social media in Amazing Thailand campaign of Tourism Authority of Thailand (20)

Press release digital innovation asia - china boot c amp and digital aid fo...
Press release   digital innovation asia - china boot c amp and digital aid fo...Press release   digital innovation asia - china boot c amp and digital aid fo...
Press release digital innovation asia - china boot c amp and digital aid fo...
 
DIGITAL INNOVATION ASIA - JANUARY 2014
DIGITAL INNOVATION ASIA - JANUARY 2014DIGITAL INNOVATION ASIA - JANUARY 2014
DIGITAL INNOVATION ASIA - JANUARY 2014
 
Market Research Report - How Chinese use Technology for their travel plan
Market Research Report - How Chinese use Technology for their travel planMarket Research Report - How Chinese use Technology for their travel plan
Market Research Report - How Chinese use Technology for their travel plan
 
Maximilianne Lejeune
Maximilianne LejeuneMaximilianne Lejeune
Maximilianne Lejeune
 
Cyber safety & Social Media - Penguin 2012
Cyber safety & Social Media - Penguin 2012Cyber safety & Social Media - Penguin 2012
Cyber safety & Social Media - Penguin 2012
 
eTourism and Online Communication Management of UNESCO World Heritage Sites:...
eTourism and Online Communication Management  of UNESCO World Heritage Sites:...eTourism and Online Communication Management  of UNESCO World Heritage Sites:...
eTourism and Online Communication Management of UNESCO World Heritage Sites:...
 
Digital Fridays - Social Traveling
Digital Fridays - Social TravelingDigital Fridays - Social Traveling
Digital Fridays - Social Traveling
 
Mighty Mekong Midterm Presentation
Mighty Mekong Midterm PresentationMighty Mekong Midterm Presentation
Mighty Mekong Midterm Presentation
 
EUCC Presentation 2012
EUCC Presentation 2012EUCC Presentation 2012
EUCC Presentation 2012
 
Assignment 5 content marketing
Assignment 5 content marketingAssignment 5 content marketing
Assignment 5 content marketing
 
Social Media Marketing in Tourism
Social Media Marketing in TourismSocial Media Marketing in Tourism
Social Media Marketing in Tourism
 
Social media influencers in travel and tourism, Mady Keup
Social media influencers in travel and tourism, Mady Keup Social media influencers in travel and tourism, Mady Keup
Social media influencers in travel and tourism, Mady Keup
 
Nick Bolton Viocorp Tourism Futures Online Video In The Context Of Tourism...
Nick Bolton Viocorp Tourism Futures   Online Video  In The Context Of Tourism...Nick Bolton Viocorp Tourism Futures   Online Video  In The Context Of Tourism...
Nick Bolton Viocorp Tourism Futures Online Video In The Context Of Tourism...
 
Content Marketing
Content Marketing Content Marketing
Content Marketing
 
Athens as an international tourism destination: An empirical investigation to...
Athens as an international tourism destination: An empirical investigation to...Athens as an international tourism destination: An empirical investigation to...
Athens as an international tourism destination: An empirical investigation to...
 
Présentation tourisme mobile (show case)
Présentation tourisme mobile (show case)Présentation tourisme mobile (show case)
Présentation tourisme mobile (show case)
 
Testing value proposition of my tripstory
Testing value proposition of my tripstoryTesting value proposition of my tripstory
Testing value proposition of my tripstory
 
Etourism
EtourismEtourism
Etourism
 
Top Ten Travel and Tourism Trends
Top Ten Travel and Tourism TrendsTop Ten Travel and Tourism Trends
Top Ten Travel and Tourism Trends
 
Customer satisfaction of using information technology development in
Customer satisfaction of using information technology development inCustomer satisfaction of using information technology development in
Customer satisfaction of using information technology development in
 

Dernier

Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...RKavithamani
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppCeline George
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 

Dernier (20)

Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 

Social media in Amazing Thailand campaign of Tourism Authority of Thailand