Space and Lemon Innovations gathers all digital and innovation trends in a yearly trend study. Business are ahead of new digital fronts and opportunities: permanent tech upgrades, new online storefronts, fight for consumers' attention, and two big waves: metaverse and blockchain. What a 2022!

1. Today
“Multiple fronts for business. Usual
upgrade, new commerce storefronts,
fight for consumer attention. And now
metaverse and blockchain.”
NEW DIGITAL FRONTS
TREND STUDY 2022 - teaser

2. Space and Lemon Innovations yearly digital
trend studies sum up digital trends
worldwide. Identifying trends and the first
manifestations of them.
2022 “New digital fronts”

3. New digital fronts
Permanent upgrades and two new waves
“metaverse” and “blockchain”
Leading to new storefronts and a fight for
consumer attention

4. An upgrade of technology in hardware
and software

7. Microsoft Loop – the future after Office 365

8. After years of e-commerce development
we are coming to a phase of full scale.
More storefronts, more creator economy

9. Shopify partners with everyone (except Amazon)
Google, Meta, TikTok, Microsoft, Pinterest, Spotify

10. | 4 stores in the Netherlands
Ochama - the new shopping model by JD.com
Physical stores a mix of pop-up shop and fulfilment center

11. Multiplication of channels, multiplication of social
media, multiplication of gaming, multiplication of
services in an app, tear consumer apart

12. versus
Multiplication of social media

13. The rise of two new technology waves
Metaverse and blockchain
Metaverse, a world in 3D
Led by Meta

14. Meta all-in in the metaverse
A platform and applications

15. The Sandbox as limited real estate area in metaverse
Brands secure spaces

16. Blockchain accessible

17. Accessible B2C
Wallets with cryptocurrency

18. Accessible with NFT
Sorare marketplace for trading digital collectibles

19. Today
#1 Permanent tech upgrade
#2 New storefronts
#3 Fight for consumer attention
#4 Rise of metaverse and blockchain

20. Today
“Multiple fronts for business. Usual
upgrade, new commerce storefronts,
fight for consumer attention. And now
metaverse and blockchain.”
NEW DIGITAL FRONTS
TREND STUDY 2022 - teaser