3. 1st Tactic
Spread the world through
social networks by using posters
with shaved revolutionnaries.
Redirect the prospects
towards the brand’s website.
9. 3rd Tactic
Collect a maximum of votes by shaving
yourself in an extraordinary way
à Win a Raz*war kit and one year of free
razorblades.
« Make your revolution.
Shave yourself. »
10. Conclusion
Campaign relevant :
- Reach young europeans males
- On social medias
- Interactivity
- Increase of the traffic on the website