👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
Action Learning Project: Culmination Presentation
1. Action Learning Project: Learning Culmination
Organization Name: Leadership Learning Community
Action Learning Project: Creating Space 2013
Goals KPI Results Tools
CREATING SPACE X
2013 REGISTRATION
Register 80 People
132 People
Registered!
Brown Paper
Tickets, Google
Docs
NEWSLETTER
SUBSCRIPTION
CAMPAIGN
Increase email list
subscribers to 3,500 or
300 or 9% growth rate
So close:
8.71% growth rate!
Constant
Contact, Bit.ly
INFLUENCER Drive 20 Registrations
71 Registrations
Driven!
Brown Paper
Tickets, Google
Docs
ENGAGEMENT
50% of registered
attendees engage
before, during, and
after
56% of attendees
engaged on Twitter!
Twitter, Twitter
List, HootSuite,
Mention, Excel
2. Action Learning Project: Learning Culmination
Progress on our goals: Goal #1
0
20
40
60
80
100
120
140
FEBRUARY MARCH APRIL MAY
Number of Total Event Registrants
3. Action Learning Project: Learning Culmination
Progress on our goals: Goal #2
(43)
37
80
Event Registration Sources: Newsletter
Goal Total Difference
3,000
3,050
3,100
3,150
3,200
3,250
3,300
3,350
3,400
3,450
3,500
FEBRUARY MARCH APRIL MAY
Number of Total Newsletter Subscribers
4. Action Learning Project: Learning Culmination
Progress on our goals: Goal #3
(10)
10
20
# of Registrants who learned of event via
Design Team Member:
Event Registration Sources: Design Team
Goal Total Difference
* Not including LLC staff who were part of the Design Team
5. Action Learning Project: Learning Culmination
Progress on our goals: Goal #4
0
50
100
150
200
250
FEBRUARY MARCH APRIL MAY
CS Hashtag Mentions
Twitter
Chat, CS
Event
6. Action Learning Project: Data Collection
• Data Collection Process
• What worked? • What didn’t work?
We used a
variety of tools
We asked “how did you
learn about the event?” on
our registration survey
And boosted our
newsletter
promotion!
We tracked our hashtag using
Mention.net
Our hashtag was way
too long! Should be
about 7 characters
We didn’t start
tracking our
hashtag from the
beginning
We still want better tools
to help us collect and
archive tweets!
7. Action Learning Project: Sense-Making
• Sense-Making Process
We collected data monthly Entered data manually in a
Google doc spreadsheet
Converted to an Excel spreadsheet, added
references to data in other sheets, added
formulas to calculate % rate of change, and
created charts!
• What worked? • What didn’t work?
We need a better way to analyze the data to figure
out how our emails and social media efforts
impacted registrations
We were able to see the dramatic impact our
influencers had on registration (especially our ED
who drove 61 registrations!)
Great Job
Deborah!
8. Action Learning Project: Learnings
• Key questions we want to answer through the data:
• Registration
• What were the monthly trends?
• Goal vs. Target (percent)
• Sources
• How did the participants learn about Creating Space? (newsletter, etc)
• Review registration form
• Review bit.ly data
• How effective was the influencer strategy for getting registrations?
• Review registration form
• Engagement
• How effective was the Twitter chat in engaging the community around
the conference?
• Review Twitter chat metrics around participants, messaging, role
of influencers
• How effective was Twitter in helping promote the event?
• Mentions/retweets metrics
• Themes? [Include sample tweets to represent content]
9. Action Learning Project: Learnings
• Insights
• Targeted Email Outreach
• Twitter Support
• Leverage Content
• Apply to decision process
• Targeted group of influencers
“How did you hear
about Creating Space
2013?”
People familiar with social media
channels who are productive
bloggers and have a broad network
10. Action Learning Project: Learnings
• What are your top three insights about improving your organization’s
measurement practices?
• Improving our KPI dashboard
• Provide more timely data/analytics
• Identify key questions before collecting data
• Develop a content dashboard to improve our listening
• What is your next pilot?
• Develop content dashboard
• Continuing to improve our KPI dashboard
• Developing a plan for next year’s Creating Space
Notes de l'éditeur
Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
Our project is around registration and engagement for our national meetingWe completed the event in May, but are still implementing our design, in terms of the post-event activitiesWe developed our goals and KPI’s based on benchmarks from previous events, plus guidance from Beth around realistic targets
Data Collection Process: we used a variety of tools, some were new (such as Brown Paper Tickets) and some were tools we use every month (such as Constant Contact)What worked?We added a question in the registration form about how they learned about the event, one of the options was the newsletter, so we were able to track the newsletter strategy.Tools like Mention.net allowed us to track hashtag mentionsWhat didn’t work?Difficult to track influencer strategyHashtag needs to be around 7 charactersDidn’t start tracking hashtag from the beginningNeed better tools to help us collect and archive tweetsUnderstanding the Data Process: We still have to analyze the data to figure out what channels/strategies drove more registrations, etcThe next steps is for Natalia and Eleanor to meet and discuss what charts we want to create with the data, and then discuss what the data means
Data Collection Process: we used a variety of tools, some were new (such as Brown Paper Tickets) and some were tools we use every month (such as Constant Contact)What worked?We added a question in the registration form about how they learned about the event, one of the options was the newsletter, so we were able to track the newsletter strategy.Tools like Mention.net allowed us to track hashtag mentionsWhat didn’t work?Difficult to track influencer strategyHashtag needs to be around 7 charactersDidn’t start tracking hashtag from the beginningNeed better tools to help us collect and archive tweetsUnderstanding the Data Process: We still have to analyze the data to figure out what channels/strategies drove more registrations, etcThe next steps is for Natalia and Eleanor to meet and discuss what charts we want to create with the data, and then discuss what the data means
Key questions we want to answer through the data:RegistrationWhat were the monthly trends?Goal vs. target (percent)SourcesHow did the participants learn about Creating Space? (newsletter, etc)Review registration formReview bit.ly dataHow effective was the influencer strategy for getting registrations?Review registration formEngagementHow effective was the Twitter chat in engaging the community around the conference?Review Twitter chat metrics around participants, messaging, role of influencersHow effective was Twitter in helping promote the event?Mentions/retweets metricsThemes? [Include sample tweets to represent content]
InsightsSome early insights include: Deborah’s outreach drove a lot of registrations (61 total!), sending targeted emails with varied approaches (discount, etc) as effective, during the last month we got a lot of registrations, the Twitter chat was effective in engaging the audience around key questions, the hashtag got momentum thanks to the Twitter chatNeed to provide more support around Twitter hashtag/chat for people who don’t know the channel that wellWe had a difficult time promoting the event because we did not have clear content, but we think we could have leveraged the content we did have a bit better – snippets of blogs, promote quotes from past participants, tell the story of progress as we are designing the event – don’t wait until everything has been decided to communicate with the communityApply to decision processWe are planning our next meeting soon so we will be leveraging the data to adjust our promotional strategy. For instance, we want to focus on a more targeted group of influencers that can drive more registrations and engagement than our previous group
What are your top three insights about improving your organization’s measurement practices?Improving our KPI dashboard to reflect how our metrics compare to our goals (network engagement and reach goals for the next 3 years)Provide more timely data/analyticsIdentify key questions you want to answer before starting to collect and analyze the dataDevelop a content dashboard that allows us to improve our listening and engagement strategiesWhat is your next pilot?Develop content dashboardContinuing to improve our KPI dashboard – incorporating the strategic goals, and key initiatives such as Creating SpaceDeveloping a plan for next year’s Creating Space