Heather butts anymeeting_webinar_july_25,_2012[1]

Heather M. Butts, JD, MPH, MA

www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.

 Is the audio/screen ok for everyone?
 Who am I?
 Heather M. Butts, JD, MPH, MA
 BA – Princeton University
 JD – St. John’s University School of Law
 MPH – Harvard University
 MA in Education (focus on psychology and online
training) Columbia University’s Teachers College
 Teach Healthcare Ethics and Health Law At Columbia
University School of Public Health and St. John’s
University School of Law
 Founder L.E.A.R.N for Life Consulting, L.L.C.

 Online Training and Education
 Assistance with running a webinar
 Assistance with training you on how to run a webinar
 Webinar platform and technical assistance
 Online education assistance

 College Preparation for the Family
 www.learnforlifeconsulting.com
 www.twitter.com/learnforlife
 www.facebook.com/learnforlifeconsulting
 Also on Pinterest, LinkedIn and Facebook Groups (links
are on the website)

 Preliminary Data from Webinar “Best Practices”
Survey
 Refresher from 7 Tips AnyMeeting Webinar on May
1, 2012
 7 MORE Tips
 Giveaway offer
 Discussion of the AnyMeeting platform
 Bonus Tips
 Questions/Answers


http://www.learnforlifeconsulting.com/
webinar-best-practices-survey.html


Twitter 10.0%

Facebook 5.0%

YouTube 5.0%

LinkedIn 15.0%

Email Marketing 65.0%


30-45 minutes 30.0%

1 hour 50.0%

1-2 hours 20.0%

2 hours or more 0.0%


Yes 20.0%

No 80.0%


 Some of the responses:
 I didn't [know] I could until I found AnyMeeting
 It distracts the audience. The presenter is not always
in a private place or the places change every time.
 Not high definition webcam.
 Need eye contact
 Too complicated and unsteady when DSL is too slow
 Bandwidth and opportunity for glitches to erupt.
 (This respondent DOES use a webcam) We use a
stand alone webcam/mic combo. It is easy to plug
into the laptop & put in front of any speaker.

Extremely important 90.9%

Very important 9.1%

Moderately important 0.0%

Slightly important 0.0%

Not at all important 0.0%


• The Producer
• The Presenter (“The Star”)
• The Marketer (The PR Machine)
• The Content Provider
• The Audience


• Sometimes called the moderator
• Ensures the webinar runs smoothly with as few
technical difficulties as possible
• Fields and or triages questions from the audience
• Oversees real-time recording of webinar
• Reviews the chat to ensure audience issues (inability
to hear audio, inability to see slides) are quickly
dealt with
• Oversees post webinar editing of webinar


 The “face” of the webinar
 Tells the story, promotes the product, educates
the audience
 IDEALLY should be free and unencumbered
from producer role, minimally involved with
the PR/Marketing role with the focus on the
audience and content


 Should be fully engaged
 Should get out of the webinar what they
expected
 Should ask lots of questions
 Should follow-up with the Star if questions
were not answered


 Responsible for creating the
PowerPoint/Slideshow
 Responsible for fact checking if applicable
 Responsible for editing the
PowerPoint/Slideshow
 Assists Star in answering content based
questions
 Creates “script” for webinar


 Gets the word out
 Gets people in seats
 Deals with registration (may work with Star
and Producer on this piece)
 Assists with post webinar marketing


 If you don’t have anyone in the seats, you have
a bit of a problem
 Focus on marketing and getting people signed
up
 Determine where your audience resides?
Where are they? LinkedIn? Twitter? Facebook?
 Continue to follow-up with registrants to make
sure they actually show up


 Set up the Registration Process
 It should be VERY simple with first and last name,
email address
 Have one required registration question for future
marketing purposes (How did you learn about this
webinar? What are you hoping to get out of attending
this webinar?)


 There are lots of ways to market in social
media, but one size does not fit all
 GOOGLE+
 Twitter (Create a twitter hashtag)
 YouTube Videos
 Pinterest
 Facebook
 Facebook Ads
 Online Forums


 Marketing Continued
 Linkedin: Groups, Events
(http://events.linkedin.com/)
 Write a guest blog post on a topic very relevant to
your webinar topic and put webinar link at the end
of blog (along with your twitter, and website
information)
 Internet Radio (become a guest)
 Other webinars that you do prior to the target
webinar


 More Marketing Techniques
 Email Marketing (CRITICAL!)
 Whether you use MailChimp, or Aweber of something else,
make sure it works for you and can be fully integrated with
your overall marketing efforts
 Your own blog posts
 Make sure you cross promote
 Your blog should be linked with your twitter
 Your website should be linked with everything!
 Groups (Meetups, Professional Organizations, Local
Business Groups, places where you audience spends their
time)
 Constantly research where your audience might be and
don’t be afraid to shift your thinking on the answer to
that question

 If you haven’t already done so, decide on platform you
will use for your webinar (AnyMeeting anyone!)
 Contact the platform provider with ANY questions or
concerns you have from a technical standpoint
 If the platform requires a payment, see if you can do a
trial (you want to make sure you are comfortable with
the platform before committing to it!)
 Find out what kind of support is available. Example
from AnyMeeting: http://support.anymeeting.com/
 Start doing technical run-throughs and practice
sessions even if you don’t have your content and
slideshow presentation done


 Do at least one run through creating multiple worst
case scenarios
 If you have children, have them spontaneously run into
your practice and make a lot of noise
 Do you have a dog? Have the dog in the room with you
to see how you react WHEN your dog starts barking
 Be creative – what’s your worst nightmare? Act it out –
then own it so it doesn’t own you.


 Create a twitter hashtag and have the producer
tweet on twitter about the webinar as it is
happening
 Have the producer keep an eye on the chat box
for any issues/problems
 Make your producer the point person for
technical issues so you can focus on amazing
content and a fantastic webinar


 Have your producer send a final reminder
about the webinar 5 minutes into the webinar
to all registrants. This can be scheduled before
the webinar and should be done on twitter,
Facebook, and email to registrants and overall
list
 Have the producer put updates on social media
before, during that after the webinar


 Engage your audience through:
 Prizes
 Have giveaways that you announce at the end of the
webinar and entice your audience with the giveaways
during the webinar
 Have a bonus for participants that stay on until the end
 Polls
 Questions and Answers
 Fantastic Content


 Decide how you’re going to use your webinar
recording for marketing purposes
 Get your recording edited and ready for distribution
within 24-48 hours if possible
 Follow-up with:
 Very engaged audience members
 Asked lots of questions
 Challenged you during the webinar
 You may need to go back to look at the chat to confirm these
audience members
 ALL registrants
 Everyone else via twitter, facebook, LinkedIn and the
other marketing ways we mentioned in the beginning

 Look at any available data to see how you can
make the next webinar even better
 Polls
 Feedback
 The chat log
 Provide polling data to your registrants,
attendees and followers on social media
 Send out a thank you to attendees with a short
post-webinar survey to get additional feedback
 Always utilize data you have to make the next
webinar, and your overall business, better

 Web conferencing that will always be
completely free
 Integrated PayPal system (make $ from your
event)
 Host up to 200 attendees with no time limits
 Full service and premium features, including 6-
way video conferencing and hosted recordings
 For more information
visit www.anymeeting.com


 Everyone will receive a free report entitled, “Webinar Best
Practices.” If you want to be part of the report, please fill
out the Webinar Best Practices Survey by July 31, 2012 :
http://www.learnforlifeconsulting.com/webinar-best-
practices-survey.html

 I will also provide 10 participants with a free 30 minute
consultation on their next webinar. Please click on the link
below:
 http://www.learnforlifeconsulting.com/anymeeting-webinar-
giveaway.html

 Everyone will receive a free copy of “How to Run A
Successful, Pitfall-Free, Lead Generating Webinar.”
 http://www.learnforlifeconsulting.com/ebook-webinar-
tips.html

 Mind Body Medicine Network, LLC
 I met Ed Glauser, LPC through the last AnyMeeting
webinar (Thank you AnyMeeting!!)
 He contacted me and was interested in taking his
webinar success to the next level
 He had an upcoming webinar entitled "Effective Self-
Regulation Clinical Strategies for Restorative Sleep
Recovery“ with Larry Cammarata, PhD and Linda
Cammarata, RN, RYT
 I joined the webinar team as their producer


 Why is this a success story?
 Ed, Linda and Larry were committed to doing the
WORK! We practiced, worked out technical glitches,
and did more practices!
 The four of us worked as a team, recognizing each
others strengths and supporting each other through the
process
 We established roles from the beginning, with my role
being the producer, Ed being co-producer and marketer
with some presentation functions, Linda being the
primary presenter and Larry being the moderator.
 We enjoyed working with each other and gained
respected each other during the process.


 What worked?
 Everyone stayed in their “lane.” Roles were defined and
adherence was very high
 Technical glitches were caught in one of several practices
and dealt with immediately
 Buy-in was high from the entire team
 Suggestions were utilized and improved upon (the
“teacher” learned from the student)
 Did I mention we really like each other and enjoy
working together?
 You can see the final product here
 http://www.mindbodymedicinenetwork.com/Featured-
Recordings.html


 Webcam v. No Webcam
 If you’re going to use a webcam make sure the
lighting is good (windows for daytime, great
lighting if the webinar is at night)
 You’ve got to make eye contact with the webcam
(this will take practice to make sure you’re eyes are
not shifting between your slides and your webcam
(which can then make you appear . . . “shifty”)
 Make sure whatever is behind you is not distracting


 This is if you wish to create a screencast
 Camtasia, Microsoft Expression Encoder ,
Screenflow and other Screencast software:
http://tech.abhishekbiswal.com/2011/03/best-free-
alternative-to-camtasia.html
 You can also use programs such as Windows Movie
Maker or iMovie


 If you’re going to be selling a product or
service, let the audience know up front. It’s
your job to keep them engaged until the end
even if you are selling a product
 The most important point of the webinar
should NOT be to sell something but to
provide useful information.


 Practice with all the equipment you will be using
 Microphone (ideally have a back-up)
 Exact computer or computers you will be using during
the webinar
 Any other equipment you will utilize
 If you have access to an extra laptop/computer have it
available, charged and ready to go with the slideshow
loaded


 If you’re using links, test the links to make sure
they are still live and not broken
 May want to have back-up documents in case
the links do not work during the presentation


 Facebook Group: Online Training and
Education Group:
https://www.facebook.com/groups/22869180
0547732/
 Would love to see you! Join and promote
yourself, your webinars, ask questions and join
in the fun. I greet everyone that joins with a
personal message!


 Email:
heather.butts@learnforlifeconsulting.com
 Phone: (347) 921-0510
 www.learnforlifeconsulting.com
 www.twitter.com/learnforlife
 www.facebook.com/learnforlifeconsulting
 Also on Pinterest, LinkedIn and Facebook Group
(links are on my website)


Heather butts anymeeting_webinar_july_25,_2012[1]

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