My main presentation about Social Media from the superb Affili@SYD conference in Sydney, 2009

1. Affiliates
social media
Lee Hopkins
Affili@SYD, 13th May 2009

2. of what you think you know
about affiliate marketing
online is wrong

5. 3Ts + A= Social Media Ethos
Truth
Trust
Transparency
Accountability

6. ! Social media
connect
keep in touch
around the world

9. 2.0 It is...
A 5,000
piece
puzzle?

10. Web2.0 5 components
 blogs
 microblogs
 social networks
 podcasts
 videos

11. 1 blogging for business

12. 1
2
3
4
6
7
9

13. Your reputation is
what Google says it is
Allan Jenkins
Communication Analyst

14. blog wordpress and blogger

15. blog How to get started
wordpress.com
blogger.com
sign up
pick a template
write something

16. 2 Twitter

17. digsby Twitter

18. micro Twitter
 Digsby
 TweetDeck
 Seesmic

19. micro Twitter
 TweetLater
 SocialToo

20. rules Twitter
 Genuine
 Conversation
 Follower/Following
 Twitter spam

21. twitter How to get started
twitter.com
sign up
pick a template
write
something

22.  Twitter

23. 3 Social networking

24. 3 Social networking

25. facebook

26. socnet How to get started
Facebook MySpace
LinkedIn Second Life
sign up
brand it
contribute

28. http://www.youtube.com/watch?v=lLYD_-A_X5E

29. 4 Podcasting

30. podcast listen anywhere

31. podcast here’s one...

32. podcast here’s another...

33. podcast audacity

34. podcast resources...

35. podcast How to get started
bullet-point script
headset mic
free audio sfx
audacity
libsyn.com
promote

36. video
http://www.youtube.com/watch?v=VSdxqIBfEAw

37. What’s the
world’s favourite
search engine?

38. What’s the
second-favourite
search engine?

39. Which site is the
world’s largest
video site?

40. 2.0 It is...
A blog
Google
YouTube
Facebook

41. Natalie Tran community channel

42. Natalie Tran community channel

43. Natalie Tran community channel

44. dove targeting your audience
The dove ‘Evolution’ ad
http://www.youtube.com/watch?v=iYhCn0jf46U

45. dove targeting your audience
The dove ‘Onslaught’ ad
http://www.youtube.com/watch?v=Ei6JvK0W60I

46. you targeting your audience

47. video How to get started
digital camera
record
edit
upload
promote

48. video conclusions
3T&A
• Truth, Trust, Transparency
communication
universe: & Accountability
• Innovate or die
Innovation is
driving change
• Increase productivity
• Oxygen from outside

50. of what you think you know
about affiliate marketing
online is wrong

51. of all statistics in
presentations are made up

53. “ !?! ” For further help...
Lee Hopkins
LeeHopkins.net
BetterCommunicationResults.com.au
Lee@LeeHopkins.com
0410 642 052
Twitter: leehopkins
Facebook: leehopkins
Skype: leehopkins-adelaide
Slideshare: leehopkins
better communication  better result