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ICT Conference 2009 Asia as a Source of Innovation Angus M Robinson Executive Director, Australia-Taiwan Business Council 31 March 2009
  Reality Check No 1  Sustaining Australian Myths about Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reality Check No 2  Australian- Owned  Global  Hi- Tech Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confronting Reality No 1 “ The Asia region is amazed at the wealth of engineering talent we have in Australia and the massive amount of R&D expertise that is tied up in our research institutions. Can’t understand how we have not been able to capitalise on this competitive knowledge base - THE ENVY OF THE ASIAN REGION! A window of opportunity, perhaps 3 to 5 years at the most, before this gap is closed by China”  Source: An informed Asian electronics industry observer commenting on the ‘Big Country’, 2004
Confronting Reality No 2 “ The biggest shock is yet to come – that’s when the centre of technological innovation starts to move to China” “ In five to 10 years time,  the biggest issue will be how do companies around the world  get access to the technology being developed in China ” Source: Jack Perkowski, Chairman and CEO, ASIMCO Technologies ,   22 February 2006
Reality Check No 3  Australian ICT Industry R&D Capability Decimated ,[object Object],[object Object],[object Object],[object Object]
What is Needed to Enhance Value  from Advanced Technologies Higher Added-value and Lower Replacement PRODUCT REALISATION  CENTRE Marketing Brand Innovation Design R&D R&D/Innovation Centre Value Creation Standardization Added Value Value-added Chain Global Logistic Centre Logistic Assembly Manufacture Source: III, Taiwan
Australian ICT industry - our only competitive advantage ,[object Object],[object Object]
Australia - ‘Greater China Region’  ICT Industry   Focus Hong Kong USA Japan Korea Singapore Underpinned by the Government’s support of industry-led initiatives linked to mechanisms such as the  Australia-Taiwan Strategic Framework Agreement (ATSFA) and bilateral FTAs (USA, Singapore, Thailand etc) for the mutual development of the ICT industries Other World  Markets ASEAN countries India New Zealand China Taiwan
Australia - ‘Greater China’ Engagement Focus Hong Kong USA Japan Korea India ASEAN Underpinned by  Government support e.g.  Global Opportunities Program  linked to mechanisms such as the  Australia-Taiwan Strategic Framework Agreement (ATSFA) for the ICT industries. Australia China Taiwan
Australia’s electronics industry game plan?   Commercialise Identify Market Source Comp.  Capabilities Design, develop & integrate Mass Manufacture Commercialise & Distribute
Recognising Emerging Opportunities – Automotive Telematics ,[object Object]
Automotive   Telematics – the Six Cs of Technology Convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Why Automotive Telematics? ,[object Object],[object Object],[object Object]
  Automotive   Telematics  ,[object Object],[object Object],[object Object]
From Traditional Car to  Smart Car and ITS System 1980   1990   2000   2005   2010   2020 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : TRG,IEK/ITRI, Taiwan ( 2005/08)
ATS Signature Project “Automotive Telematics”
ATS Signature Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘ AT Signature’ Vehicle – mark 2 ,[object Object],[object Object],[object Object],[object Object]
Connected Delivered  Services, “Networked Consumer” Main Office 1 Main Office 2 Remote Office Home IP-PBX PBX PSTN IP Mobile IP Centrex Mobile Worker Source: Telstra Corporation Automobile
[object Object],[object Object],Vehicle R&D Plant Dealer/ Service Center NISSAN DB CRM VRM DSRC for ITS Data Broadcast Cellular Phone & Wireless LAN Intranet ,[object Object],[object Object],[object Object],Social Responsibility Main Office Main Office Remote Office Home PBX PSTN IP IP Centrex Mobile Worker & Consumer Mobile Existing Connected World Telematics Front-end Internet Source: Telstra (amended) IP-PBX Safety & Security PSAP
Telematics Ecosystem in Taiwan Vehicular Telematics Platform Mobile Comm. Access Network Telematics Service Provider Telematics Service Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Localization  /Tracking Diagnostics and Maintenance Production/Sale/ Maintenance System Data Centre Secure  Transaction Call Center Digital  Content Source : IEK/ITRI ( 2005/08 ) GPS GPRS/3G Bluetooth   DAB/DTV Internet ITS Center Travel Agents Service Stations Customer Service Financial Service Auto Makers Rentals Insurance Car Sales Digital Content After Market
[object Object],[object Object],[object Object],[object Object],[object Object]
Australia- Taiwan   Strategic Framework Agreement   ‘Creating New Industries Together’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Template to Succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some   ICT Opportunities for Australia in Asia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Ictmarch2009

  • 1. ICT Conference 2009 Asia as a Source of Innovation Angus M Robinson Executive Director, Australia-Taiwan Business Council 31 March 2009
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  • 4. Confronting Reality No 1 “ The Asia region is amazed at the wealth of engineering talent we have in Australia and the massive amount of R&D expertise that is tied up in our research institutions. Can’t understand how we have not been able to capitalise on this competitive knowledge base - THE ENVY OF THE ASIAN REGION! A window of opportunity, perhaps 3 to 5 years at the most, before this gap is closed by China” Source: An informed Asian electronics industry observer commenting on the ‘Big Country’, 2004
  • 5. Confronting Reality No 2 “ The biggest shock is yet to come – that’s when the centre of technological innovation starts to move to China” “ In five to 10 years time, the biggest issue will be how do companies around the world get access to the technology being developed in China ” Source: Jack Perkowski, Chairman and CEO, ASIMCO Technologies , 22 February 2006
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  • 7. What is Needed to Enhance Value from Advanced Technologies Higher Added-value and Lower Replacement PRODUCT REALISATION CENTRE Marketing Brand Innovation Design R&D R&D/Innovation Centre Value Creation Standardization Added Value Value-added Chain Global Logistic Centre Logistic Assembly Manufacture Source: III, Taiwan
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  • 9. Australia - ‘Greater China Region’ ICT Industry Focus Hong Kong USA Japan Korea Singapore Underpinned by the Government’s support of industry-led initiatives linked to mechanisms such as the Australia-Taiwan Strategic Framework Agreement (ATSFA) and bilateral FTAs (USA, Singapore, Thailand etc) for the mutual development of the ICT industries Other World Markets ASEAN countries India New Zealand China Taiwan
  • 10. Australia - ‘Greater China’ Engagement Focus Hong Kong USA Japan Korea India ASEAN Underpinned by Government support e.g. Global Opportunities Program linked to mechanisms such as the Australia-Taiwan Strategic Framework Agreement (ATSFA) for the ICT industries. Australia China Taiwan
  • 11. Australia’s electronics industry game plan? Commercialise Identify Market Source Comp. Capabilities Design, develop & integrate Mass Manufacture Commercialise & Distribute
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  • 17. ATS Signature Project “Automotive Telematics”
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  • 20. Connected Delivered Services, “Networked Consumer” Main Office 1 Main Office 2 Remote Office Home IP-PBX PBX PSTN IP Mobile IP Centrex Mobile Worker Source: Telstra Corporation Automobile
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Notes de l'éditeur

  1. it is a hybrid world and the onus is on the networks to glue all the appliances and applications together