Pepsi's presentation.

RealityAgency“Wheredreamsbecomeareality...” MCM 454 – Final presentation Lama Touckley @ 24043Lena Bashir @ 23869 HayfaHussain @ 23345

The Start of Pepsi ,[object Object]

By Caleb Bradham,[object Object]

More than 150,000 employees,[object Object],[object Object]

Planning approaches for Pepsi- Cola International Campaigns:

Media strategy,[object Object]

Hire local talents (Think locally, act globally) Ex: Sea of Stars movie ,[object Object]

Historical coordination planEx: Fadi Il Khatib

2- Media Strategy ,[object Object], Televisions Massive Billboards ,[object Object], Ex: Basketball tournaments

3- Cultural considerations ,[object Object], Ex: sell products in different languages ,[object Object], Ex: surveys and interviews ,[object Object], Ex: inventing Diet Pepsi and Pepsi Max

4- Promotional message Regulations take place Ex: nudity is not accepted in the UAE. ,[object Object],[object Object]

What is the ingredients of Pepsi?

Mention any type of Organization that Pepsi can follow.

What is the name of our Agency?

Pepsi's presentation.

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