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AcneFree Case Study

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CASE STUDY ACNEFREE KICK-OFF PRESENTED BY: LIKEABLE MEDIA CLIENT: UNIVERSITY MEDICAL JANUARY 26, 2012
GOAL • 30,000 fans by March 2012 (start date November 15st2011). • Spread awareness through samples of new products.
STRATEGY •Fan-gated trial sample of a new product (Sulfur Mask) to spark growth and promote new product. • Make this offer as sharable as possible on Twitter and Facebook to ignite viral spread of this deal.
RESULT • Ended up with 41,000 fans by November 30th and 67,000 fans by December 31st with under $1100.00 dollars spent on advertising. • Fans shared offer on Twitter over 1000 times, and shared over 500 times on Facebook. • For 1 week, AcneFree’s “Talking About This” Metric was higher than their page likes & higher than any other brand in their category. •Currently, AcneFree is approaching 90,000 Facebook fans.
WELCOME TAB
PEOPLE TALKING ABOUT ACNEFREE Data from kick-off date through November 30, 2011.
PEOPLE TALKING ABOUT ACNEFREE Data from kick-off date through November 30, 2011.
PEOPLE TALKING ABOUT ACNEFREE Impressions • 2,347,892 Clicks • 1750 Cost per Click • $0.36 Connections • 1902 Costs per Connections • $0.34 Click Through Rate • 0.085% New likes during ad • 40,876 period Data from kick-off date through November 30, 2011.
PEOPLE TALKING ABOUT ACNEFREE Facebook Fan • 47,083 Count People Talking • 47,987 About This Data from kick-off date through November 30, 2011. http://fb.com/acnefree

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AcneFree Case Study

  • 1. CASE STUDY ACNEFREE KICK-OFF PRESENTED BY: LIKEABLE MEDIA CLIENT: UNIVERSITY MEDICAL JANUARY 26, 2012
  • 2. GOAL • 30,000 fans by March 2012 (start date November 15st2011). • Spread awareness through samples of new products.
  • 3. STRATEGY •Fan-gated trial sample of a new product (Sulfur Mask) to spark growth and promote new product. • Make this offer as sharable as possible on Twitter and Facebook to ignite viral spread of this deal.
  • 4. RESULT • Ended up with 41,000 fans by November 30th and 67,000 fans by December 31st with under $1100.00 dollars spent on advertising. • Fans shared offer on Twitter over 1000 times, and shared over 500 times on Facebook. • For 1 week, AcneFree’s “Talking About This” Metric was higher than their page likes & higher than any other brand in their category. •Currently, AcneFree is approaching 90,000 Facebook fans.
  • 6. PEOPLE TALKING ABOUT ACNEFREE Data from kick-off date through November 30, 2011.
  • 7. PEOPLE TALKING ABOUT ACNEFREE Data from kick-off date through November 30, 2011.
  • 8. PEOPLE TALKING ABOUT ACNEFREE Impressions • 2,347,892 Clicks • 1750 Cost per Click • $0.36 Connections • 1902 Costs per Connections • $0.34 Click Through Rate • 0.085% New likes during ad • 40,876 period Data from kick-off date through November 30, 2011.
  • 9. PEOPLE TALKING ABOUT ACNEFREE Facebook Fan • 47,083 Count People Talking • 47,987 About This Data from kick-off date through November 30, 2011. http://fb.com/acnefree