2. GOAL
• 30,000 fans by March 2012 (start date November 15st2011).
• Spread awareness through samples of new products.
3. STRATEGY
•Fan-gated trial sample of a new product (Sulfur Mask) to spark
growth and promote new product.
• Make this offer as sharable as possible on Twitter and
Facebook to ignite viral spread of this deal.
4. RESULT
• Ended up with 41,000 fans by November 30th and 67,000 fans
by December 31st with under $1100.00 dollars spent on
advertising.
• Fans shared offer on Twitter over 1000 times, and shared over
500 times on Facebook.
• For 1 week, AcneFree’s “Talking About This” Metric was higher
than their page likes & higher than any other brand in their
category.
•Currently, AcneFree is approaching 90,000 Facebook fans.
8. PEOPLE TALKING ABOUT
ACNEFREE
Impressions • 2,347,892
Clicks • 1750
Cost per Click • $0.36
Connections • 1902
Costs per Connections • $0.34
Click Through Rate • 0.085%
New likes during ad
• 40,876
period
Data from kick-off date through November 30, 2011.
9. PEOPLE TALKING ABOUT
ACNEFREE
Facebook Fan
• 47,083
Count
People Talking
• 47,987
About This
Data from kick-off date through November 30, 2011.
http://fb.com/acnefree