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Case Study: Our Jewish
Community – Community
       Outreach
Goals




• To speak with Jewish individuals that have yet to find a home in
  traditional institutions for various reasons

• Build a more interactive and young presence for Jewish individuals




                                 &
Strategy




• Build a unique voice that differs from the more traditional Jewish sense

• Use Facebook to reach younger fans as well broadcast worldwide




• Hold virtual services via Facebook for Jews worldwide to attend and learn
Results



•    Our Jewish Community and its Rabbis have been featured in more
    than 100 major articles, including The New York Times, Huffington Post,
    and Air America Radio.

• The Our Jewish Community has topped 10,000 likes on its Facebook page.

                                           By creating a unique experience that targeted a young
                                           audience, Our Jewish Community was able to increase
                                           engagement across its platforms.




• Yom Kippur services in 2009 hosted over 3,660 attendees
Additional Materials
THANK YOU!
    Questions? Contact us:
       @LikeableMedia
www.facebook.com/LikeableMedia
     contact@likeable.com
        (212) 660-2458

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Case Study: Our Jewish Community - Community Outreach

  • 1. Case Study: Our Jewish Community – Community Outreach
  • 2. Goals • To speak with Jewish individuals that have yet to find a home in traditional institutions for various reasons • Build a more interactive and young presence for Jewish individuals &
  • 3. Strategy • Build a unique voice that differs from the more traditional Jewish sense • Use Facebook to reach younger fans as well broadcast worldwide • Hold virtual services via Facebook for Jews worldwide to attend and learn
  • 4. Results • Our Jewish Community and its Rabbis have been featured in more than 100 major articles, including The New York Times, Huffington Post, and Air America Radio. • The Our Jewish Community has topped 10,000 likes on its Facebook page. By creating a unique experience that targeted a young audience, Our Jewish Community was able to increase engagement across its platforms. • Yom Kippur services in 2009 hosted over 3,660 attendees
  • 6. THANK YOU! Questions? Contact us: @LikeableMedia www.facebook.com/LikeableMedia contact@likeable.com (212) 660-2458