1. Case Study: Our Jewish
Community – Community
Outreach

2. Goals
• To speak with Jewish individuals that have yet to find a home in
traditional institutions for various reasons
• Build a more interactive and young presence for Jewish individuals
&

3. Strategy
• Build a unique voice that differs from the more traditional Jewish sense
• Use Facebook to reach younger fans as well broadcast worldwide
• Hold virtual services via Facebook for Jews worldwide to attend and learn

4. Results
• Our Jewish Community and its Rabbis have been featured in more
than 100 major articles, including The New York Times, Huffington Post,
and Air America Radio.
• The Our Jewish Community has topped 10,000 likes on its Facebook page.
By creating a unique experience that targeted a young
audience, Our Jewish Community was able to increase
engagement across its platforms.
• Yom Kippur services in 2009 hosted over 3,660 attendees

5. Additional Materials

6. THANK YOU!
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