SlideShare une entreprise Scribd logo

SEM Site & Search Overview

•Télécharger en tant que PPT, PDF•
•
Lindsey Fair, MBA
Lindsey Fair, MBA

For MCOM43 at St. Lawrence College

TechnologieBusiness
1  sur  7
An Intro to SEM: Sites & Search Presented by Lindsey Fair
BILLION searches were conducted in July 2013 http://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Releases_July_2013_U.S._Search_Engine_Rankings
The Bottom Line is the same.
SEM Site & Search Overview
SEM Site & Search Overview
SEM Site & Search Overview

Recommandé

Dating Advice for your Online Store
Dating Advice for your Online StoreDating Advice for your Online Store
Dating Advice for your Online StoreAndrew Davies
 
StatusPeople Fake Followers App Help Doc
StatusPeople Fake Followers App Help DocStatusPeople Fake Followers App Help Doc
StatusPeople Fake Followers App Help DocStatusPeople
 
Photography trends to watch in 2018
Photography trends to watch in 2018Photography trends to watch in 2018
Photography trends to watch in 2018Allen R Hartman
 
Forbes meat
Forbes meatForbes meat
Forbes meatnich_marketing
 
B2 b content_marketing_2012
B2 b content_marketing_2012B2 b content_marketing_2012
B2 b content_marketing_2012nich_marketing
 
Facebooks edge rank
Facebooks edge rankFacebooks edge rank
Facebooks edge ranknich_marketing
 
Renaissance credit
Renaissance creditRenaissance credit
Renaissance creditnich_marketing
 
In the Motherhood: Engagement and Beyond
In the Motherhood: Engagement and BeyondIn the Motherhood: Engagement and Beyond
In the Motherhood: Engagement and BeyondThe Advertising Research Foundation
 

Recommandé

Dating Advice for your Online Store
Dating Advice for your Online StoreDating Advice for your Online Store
Dating Advice for your Online StoreAndrew Davies
 
StatusPeople Fake Followers App Help Doc
StatusPeople Fake Followers App Help DocStatusPeople Fake Followers App Help Doc
StatusPeople Fake Followers App Help DocStatusPeople
 
Photography trends to watch in 2018
Photography trends to watch in 2018Photography trends to watch in 2018
Photography trends to watch in 2018Allen R Hartman
 
Forbes meat
Forbes meatForbes meat
Forbes meatnich_marketing
 
B2 b content_marketing_2012
B2 b content_marketing_2012B2 b content_marketing_2012
B2 b content_marketing_2012nich_marketing
 
Facebooks edge rank
Facebooks edge rankFacebooks edge rank
Facebooks edge ranknich_marketing
 
Renaissance credit
Renaissance creditRenaissance credit
Renaissance creditnich_marketing
 
In the Motherhood: Engagement and Beyond
In the Motherhood: Engagement and BeyondIn the Motherhood: Engagement and Beyond
In the Motherhood: Engagement and BeyondThe Advertising Research Foundation
 
Current Planning Challenges for Kingston
Current Planning Challenges for KingstonCurrent Planning Challenges for Kingston
Current Planning Challenges for KingstonLindsey Fair, MBA
 
Using micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingUsing micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingLindsey Fair, MBA
 
Anatomy of a Facebook Post
Anatomy of a Facebook PostAnatomy of a Facebook Post
Anatomy of a Facebook PostLindsey Fair, MBA
 
Basics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital ExperiencesBasics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital ExperiencesLindsey Fair, MBA
 
overview of web marketing
overview of web marketingoverview of web marketing
overview of web marketingLindsey Fair, MBA
 
Three years in higher ed marketing
Three years in higher ed marketingThree years in higher ed marketing
Three years in higher ed marketingLindsey Fair, MBA
 
Fill Your Course
Fill Your CourseFill Your Course
Fill Your CourseLindsey Fair, MBA
 
Marketing your major
Marketing your majorMarketing your major
Marketing your majorLindsey Fair, MBA
 
Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old. Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old. Lindsey Fair, MBA
 
Coffee cram web design and marketing
Coffee cram web design and marketingCoffee cram web design and marketing
Coffee cram web design and marketingLindsey Fair, MBA
 
Tradeshow and Event Marketing
Tradeshow and Event MarketingTradeshow and Event Marketing
Tradeshow and Event MarketingLindsey Fair, MBA
 
Print Marketing
Print MarketingPrint Marketing
Print MarketingLindsey Fair, MBA
 
Email Marketing
Email Marketing Email Marketing
Email Marketing Lindsey Fair, MBA
 
Shad valley target markets
Shad valley target marketsShad valley target markets
Shad valley target marketsLindsey Fair, MBA
 
Organic Search 101
Organic Search 101Organic Search 101
Organic Search 101Lindsey Fair, MBA
 
Direct Marketing Legal Considerations
Direct Marketing Legal ConsiderationsDirect Marketing Legal Considerations
Direct Marketing Legal ConsiderationsLindsey Fair, MBA
 
Digital learning strategy and trends presentation
Digital learning strategy and trends presentationDigital learning strategy and trends presentation
Digital learning strategy and trends presentationLindsey Fair, MBA
 
GeoTarget Marketing Strategies
GeoTarget Marketing StrategiesGeoTarget Marketing Strategies
GeoTarget Marketing StrategiesLindsey Fair, MBA
 
Mobile Marketing Strategies
Mobile Marketing StrategiesMobile Marketing Strategies
Mobile Marketing StrategiesLindsey Fair, MBA
 
An employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skillsAn employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skillsLindsey Fair, MBA
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 

Contenu connexe

Plus de Lindsey Fair, MBA

Current Planning Challenges for Kingston
Current Planning Challenges for KingstonCurrent Planning Challenges for Kingston
Current Planning Challenges for KingstonLindsey Fair, MBA
 
Using micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingUsing micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingLindsey Fair, MBA
 
Basics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital ExperiencesBasics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital ExperiencesLindsey Fair, MBA
 
Three years in higher ed marketing
Three years in higher ed marketingThree years in higher ed marketing
Three years in higher ed marketingLindsey Fair, MBA
 
Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old. Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old. Lindsey Fair, MBA
 
Coffee cram web design and marketing
Coffee cram web design and marketingCoffee cram web design and marketing
Coffee cram web design and marketingLindsey Fair, MBA
 
Tradeshow and Event Marketing
Tradeshow and Event MarketingTradeshow and Event Marketing
Tradeshow and Event MarketingLindsey Fair, MBA
 
Direct Marketing Legal Considerations
Direct Marketing Legal ConsiderationsDirect Marketing Legal Considerations
Direct Marketing Legal ConsiderationsLindsey Fair, MBA
 
Digital learning strategy and trends presentation
Digital learning strategy and trends presentationDigital learning strategy and trends presentation
Digital learning strategy and trends presentationLindsey Fair, MBA
 
GeoTarget Marketing Strategies
GeoTarget Marketing StrategiesGeoTarget Marketing Strategies
GeoTarget Marketing StrategiesLindsey Fair, MBA
 
An employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skillsAn employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skillsLindsey Fair, MBA
 

Plus de Lindsey Fair, MBA (20)

Current Planning Challenges for Kingston
Current Planning Challenges for KingstonCurrent Planning Challenges for Kingston
Current Planning Challenges for Kingston
 
Using micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingUsing micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketing
 
Anatomy of a Facebook Post
Anatomy of a Facebook PostAnatomy of a Facebook Post
Anatomy of a Facebook Post
 
Basics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital ExperiencesBasics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital Experiences
 
overview of web marketing
overview of web marketingoverview of web marketing
overview of web marketing
 
Three years in higher ed marketing
Three years in higher ed marketingThree years in higher ed marketing
Three years in higher ed marketing
 
Fill Your Course
Fill Your CourseFill Your Course
Fill Your Course
 
Marketing your major
Marketing your majorMarketing your major
Marketing your major
 
Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old. Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old.
 
Coffee cram web design and marketing
Coffee cram web design and marketingCoffee cram web design and marketing
Coffee cram web design and marketing
 
Tradeshow and Event Marketing
Tradeshow and Event MarketingTradeshow and Event Marketing
Tradeshow and Event Marketing
 
Print Marketing
Print MarketingPrint Marketing
Print Marketing
 
Email Marketing
Email Marketing Email Marketing
Email Marketing
 
Shad valley target markets
Shad valley target marketsShad valley target markets
Shad valley target markets
 
Organic Search 101
Organic Search 101Organic Search 101
Organic Search 101
 
Direct Marketing Legal Considerations
Direct Marketing Legal ConsiderationsDirect Marketing Legal Considerations
Direct Marketing Legal Considerations
 
Digital learning strategy and trends presentation
Digital learning strategy and trends presentationDigital learning strategy and trends presentation
Digital learning strategy and trends presentation
 
GeoTarget Marketing Strategies
GeoTarget Marketing StrategiesGeoTarget Marketing Strategies
GeoTarget Marketing Strategies
 
Mobile Marketing Strategies
Mobile Marketing StrategiesMobile Marketing Strategies
Mobile Marketing Strategies
 
An employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skillsAn employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skills
 

Dernier

Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024SynarionITSolutions
 

Dernier (20)

Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 

SEM Site & Search Overview

Notes de l'éditeur

  1. Why? Search stats
  2. SEM
  3. The web marketing is... Content Strategist: Brainstorm topics, Edit Content, Schedule posts and guest posts. – Inbound marketer: build relationships across your market & verticals, become trust-worthy enough to get quoted, linked back automatically. Create a solid link building plan that doesn't get affected by Google's next algo update. – PR and Community Manager: Be the PR guy who's the face of the brand at all times. – And reputation manager, website health manager, design strategist, etc.