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An Intro
to SEM:
Sites &
Search
Presented by Lindsey Fair
BILLION searches were
conducted in July 2013
http://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Releases_July_2013_U.S._Search_Engine_Rankings
The Bottom Line
is the same.
SEM Site & Search Overview
SEM Site & Search Overview
SEM Site & Search Overview

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SEM Site & Search Overview

Notes de l'éditeur

  1. Why? Search stats
  2. SEM
  3. The web marketing is... Content Strategist: Brainstorm topics, Edit Content, Schedule posts and guest posts. – Inbound marketer: build relationships across your market & verticals, become trust-worthy enough to get quoted, linked back automatically. Create a solid link building plan that doesn't get affected by Google's next algo update. – PR and Community Manager: Be the PR guy who's the face of the brand at all times. – And reputation manager, website health manager, design strategist, etc.