Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à Social Media And The Law 2 23 10
Similaire à Social Media And The Law 2 23 10 (20)
Dernier
Dernier (20)
Social Media And The Law 2 23 10
- 1. Welcome to the Chicagoland Chamber of Commerce Emerging Trends in Business: Social Media and The Law
- 2. Thank you
- 4. Emerging Litigation Michael Parks
- 5. Social Media Litigation Has Arrived and the Threat Is Growing
- 7. Source: Outbound E-Mail & Data Loss Prevention 2009, Proofpoint, Inc. http//www.proofpoint.com Recent Study Identifies Potential Litigation Exposure
- 14. Low and Tritt v. The Pizza Kitchen, et al. Pizza kitchen owner then posts on Twitter Pizza kitchen owner Facebook posts: “ Don’t EVER use Lowandtritt marketing firm.” “ Don’t EVER use Lowandtritt marketing firm.” “ Crooks-stolen email list and have tried to pressure me by threat of lawsuit to sign a license agreement to use their marketing materials.”
- 16. Welcome to the Chicagoland Chamber of Commerce Managing Social Media in the Workplace
- 17. Managing Social Media in the Workplace How should you approach social media in the workplace? No restrictions No access Acceptable Use Tailor your Acceptable Use Policy to your unique workplace.
- 19. Managing Social Media in the Workplace Should you “friend” an employee? Should you Tweet about your workplace? Should you require employees to disclose Facebook, blogs, Twitter?
- 20. Managing Social Media in the Workplace … I’ve worked Tirelessly 2 not cause trouble, BUT I will now have 2 turn 2 my revenge side (GOD’S REVENGE SIDE) 2 teach da world a lesson of stepping on GOD. I thank GOD 4 pot 2 calm down my frustration n worries or else I will go beserk n shoot everyone …. Prepare to See Crazy Trang in public eye soon IN UR TELEVISION n other news vehicles … - Nguyen v. Starbucks Coffee Corp., 2009 U.S. Dist. LEXIS 113461 (N.D.Cal. Dec.7, 2009) Should you monitor your employees on MySpace, Twitter, etc.?
- 21. Managing Social Media in the Workplace Social Media and the On-Boarding Process Do you recruit through social media? Do you investigate an applicant’s Facebook, Twitter, etc.? Have you ever made a hiring decision based on what you learned via social media? Is all this legal?
- 22. Managing Social Media in the Workplace Labor unions are on Twitter, Facebook Is it lawful for you to follow? Is it working? Does anyone care?
- 24. Brand Protection Thomas Williams
- 35. Facebook® Dispute Policy Page
- 36. Twitter® Dispute Policy Page
- 40. Contact Information For additional information, please contact: Thomas M. Williams Howrey LLP 321 N. Clark St. Suite 3400 Chicago, Illinois 60654 312.846.5620 [email_address]
- 41. Corporate Considerations Robert Kamensky, Esq.
- 43. Adult Use of Internet 2005 - 2009
- 44. Growth in Social Media Use 2005 - 2009
- 45. Adult Social Media Site Use
- 46. Impact of Social Media Source: Digital Marketing Factbook
- 47. Company Policy
- 49. Social Media Approach IBM -The Impact of Corporate Culture on Enterprise Social Media Corporate Culture VS Social Media Corporate Culture + Social Media = = FAILURE SUCCESS
- 50. Policy Comparisons IBM ESPN Encouraged Cautious Tolerated No Policy CISCO FINRA Baker Razorfish
- 51. Encouraged IBM –Sales Organization
- 52. Encouraged Services - Razorfish If you are not using Social Influence Marketing in your job, please get started. Razorfish encourages employees to adopt Social Influence Marketing – whether you’re on Twitter, running your own work blog, posting comments on someone else’s blog, uploading presentations on community sites like SlideShare, or otherwise participating in the world of social media.
- 53. Cautious ESPN - Broadcasting
- 54. Cautious FINRA – Regulated Industries
- 55. Cautious Baker & Daniels - Service Industry Baker & Daniels Remember the internet is not anonymous, nor does it forget. There is no clear line between your work and personal life Avoid Hazardous materials Don’t promote other brands with the firm’s brand Keep confidentiality Don’t pad your own stats Do not pat yourself on the back Do not qualify your work Do not approve recommendations or testimonials Do not promote successes Do not return fire Do not offer or appear to offer legal advice
- 58. Questions?
Notes de l'éditeur
- o Valuable intellectual property or trade secrets which should not leave the organization. 27.4% of respondents say this type of content is “common” or “very common.” o Adult, obscene or potentially offensive content. 23.3% of respondents say this type of content is “common” or “very common.” o Confidential or proprietary business information about your organization. 24.7% of respondents say this type of content is “common” or “very common.” o Personal healthcare, financial or identity data which may violate privacy and data protection regulations. 26.5% of respondents say this type of content is “common” or “very common.”
- Trade Libel includes making false or misleading statements made through a company's blog, Facebook page or Twitter account about the goods or services of a competitor that cause or are likely to cause the competitor harm may be grounds for a trade libel action. employees post content to the corporate blog, Facebook page or Twitter account that defames or invades the privacy of third parties. Posts that include a third party's intellectual property, such as copyrighted material or trademarks, may expose the company to liability for infringement.
- Anthony La Russa v. Twitter, Inc., et al. illustrates the potential exposure in these areas. LaRussa, the manager of the Saint Louis Cardinals, alleged that the twitter.com/TonyLaRussa site contains unauthorized photographs of him and written statements impliedly made by LaRussa when in fact they were not. Based on this, LaRussa contends, Twitter is liable for trademark infringement, false designation of origin, trademark dilution, cybersquatting, misappropriation of name, misappropriation of likeness, invasion of privacy, and intentional misrepresentation.