Employer branding is critical for hiring success. Most companies agree that employer brand significantly impacts their ability to hire great talent. Industry leaders are increasingly spending more on employer branding to attract candidates and differentiate themselves. Strong employer brands have been shown to lower costs per hire and employee turnover. LinkedIn's Talent Brand Index can measure how well a company engages talent and compare it to peers to help improve employer branding over time.
2. Employer branding critical to hiring success
83%
Agree that employer brand
has significant impact on
ability to hire great talent
2
http://lnkd.in/stateofeb
3. It’s top of mind for companies large and small
Prioritization of employer brand Top 3 long-term trends in recruiting
(by company size) professionals (by company size)
< 500 Employees 67% < 1,000 Employees
501-1,000 Employees 70% 1. Utilizing social and professional networks
2. Upgrading employer branding
3. Finding better ways to source passive candidates
1,000-10,000 Employees 67%
> 10,000 Employees 78%
> 1,000 Employees
1. Utilizing social and professional networks
69%
Agree that employer 2. Finding better ways to source passive candidates
brand is a top priority 3. Upgrading employer branding
for their organization
3
http://lnkd.in/stateofeb
4. And industry leaders are spending accordingly
91%
Companies that are spending
more or the same on employer
brand in 2012 compared to 2011
51% 40% 9%
Spending More Spending Same Spending Less
Why spend more on employer brand?
1. Increased belief in the impact of employer brand 49%
2. Need to raise general awareness 48%
3. Difficulty recruiting quality candidates 47%
4. Increased competition 37%
5. Difficulty recruiting candidates in specific sectors 32%
4
http://lnkd.in/stateofeb
5. Today’s event
• We encourage questions! Dina Medeiros
Please enter them in the @socalgirl
chat box
• Slides will be posted to
Slideshare:
lnkd.in/hireonlinkedin
• Event hashtag:
#talentbrand
10. Stronger Employer Brands financially contribute to the
bottom line
~2X lower cost 28% lower
per hire turnover rate
#TalentBrand @socalgirl Source: LinkedIn July survey of over 4,700 talent acquisition decision-makers across 15 countries
TALENT SOLUTIONS
11. How do you effectively socialize
your Employer Brand?
#TalentBrand @socalgirl
TALENT SOLUTIONS
14. Attracting & engaging talent
“Our goal at Zappos is for our
employees to think of their
work not as a job or career,
but as a calling.”
Tony Hsieh, CEO Zappos
TALENT SOLUTIONS
15. What can you do to gain a
strategic advantage on LinkedIn?
#TalentBrand @socalgirl
TALENT SOLUTIONS
16. When you kick start your Employer Brand
activity, start with these actions
1. Define the talent segments most important to your business
2. Differentiate your brand message from your talent competitors
3. Develop communication strategies to build relationships with
passive and active talent
#TalentBrand @socalgirl
TALENT SOLUTIONS
17. “Building a team passionate about
sustainability”
TALENT SOLUTIONS
18. Unilever aligns their growth plans with
recruitment of key target groups
Supply
Sales Marketing
Chain
Steve Fiona
Bryan
Senior Sales Manager Marketing Manager
Logistics Analyst
#TalentBrand @socalgirl
TALENT SOLUTIONS
19. Employee networks are used to spread a positive
message amongst like-minded talent
#TalentBrand @socalgirl TALENT SOLUTIONS 19
20. …and personalised careers information is
served up to provide a custom experience
Custom Banner Graphic
Custom Recruitment Message
Relevant Jobs
Supply
Marketing
Chain
TALENT SOLUTIONS
22. The results have been impressive growing their
Follower base to 270K in 10 months
90K
80K
70K
18K
60K Marketing
50K
23K Sales
40K
9K Supply
30K
Chain
12K
20K
36K
10K
17K
0
Oct '11 Aug '12
TALENT SOLUTIONS
23. “Launching a new brand in a
competitive market”
#TalentBrand @socalgirl
TALENT SOLUTIONS
25. Aurecon’s success is wide-reaching
15 senior roles in 6
months, saving In 4 weeks, filled 2
$750K specialist roles vacant
for 12 months
8000+ new Followers
in less than 12
months
TALENT SOLUTIONS
26. What can you do?
Define what makes you famous Categorize your messages
Create a destination for your
Populate the Careers Page
Employer Brand on LinkedIn
Build a Follower Base & Use Follow Button & send
engage Status Updates
Leverage your Employees’ Lock the down the real estate
networks on Employee Profiles
TALENT SOLUTIONS
33. We can compare your Talent Brand Index vs. Peers
20%
17%
15%
14%
4 of 6 Peers:
Dynamic, Inc.
11% Golden Phase
9%
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
Employer of choice Weaker employer brand
TALENT SOLUTIONS
35. …and across the geographies where you have a
presence
19%
15%
13%
12%
11% 11%
United Canada Argentina India France United
States Kingdom
Talent easiest to engage Talent more difficult to engage
TALENT SOLUTIONS
36. We can track how your Talent Brand Index
progresses over time
LinkedIn can help you build your employer brand and accelerate your
ability to attract top talent
18%
17%
16%
15%
13.8% 14.1%
13.7%
14%
13.2%
12.9%
13% 12.6%
12%
11%
10%
March-12 April-12 May-12 June-12 July-12 August-12
TALENT SOLUTIONS