The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that "We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration." This PPT provides a basic overview of social media aimed at government employees.
1. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Social Media Overview
Government 2.0
Laura Lee Dooley
World Resources Institute
http://www.wri.org
Danielle Brigida
National Wildlife Federation
http://www.nwf.org
2. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Laura Lee Dooley
World Resources Institute
www.wri.org
3. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Danielle Brigida
National Wildlife Federation
www.nwf.org
4. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Social Networking
Social Bookmarking
Social News
Photo by waynejackson
SOCIAL MEDIASOCIAL MEDIA
is an “umbrella term”is an “umbrella term”
for…for…
5. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
WHAT
is your goal?
6. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Goal of NWF online communications
R E A C H
$$ REVENUE $$
Engagement
7. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Goal of WRI online communications
Satisfaction in Engagement
Ambassador/Evangelist
Ownership
Word of Mouth
Repeat Customers
Relationship
8. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
“It has never
been about me.
It has always
been about you.”
9. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Edelman Trust Barometer 2008
People like doing business with
people they know …
… and love doing business with
people they trust.
10. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Edelman Trust Barometer 2008
2009?
11. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Flickr:SteveFurman
Government should beTRANSPARENT
PARTICIPATORY
COLLABORATIVE
www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment
12. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
TRUST is
personal . . . requires risk-taking . . . about relationships, not
transactions . . . based on being willing to put the other’s needs
first.
13. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Each personal interaction between a company and a customer or
between you and a member of your community presents an
opportunity to gain an advocate for your brand – Seth Simonds
Flickr:kamshots|KamyarAdl
14. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Flickr:jeannatheodd|JBizz
Don’t see
the purpose
of social
mediaWe need to
review all
content
YouTube is
a time
waster
We can’t
agree to the
terms of
service
Accessing to
more sites
creates security
issues
. . . obstacles . . .
Don’t like
advertisements
15. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
www.usa.gov/webcontent/technology/other_tech.shtml
16. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
COMMUNICATIONS
MEDIA
Space defined by Media Owner
Organization in control
One way / Delivering a
message
Repeating the message
Organization-focused
Entertaining
Organization created content
SOCIAL MEDIA
Space defined by Consumer
Consumer in control
Two way / Conversational
Adapting the message/ beta
Consumer-focused / Adding value
Influencing, involving
User created content / Co-creation
17. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
184 million bloggers
73% of active online users have read a blog
45% have started their own blog
57% have joined a social network
55% have uploaded photos
83% have watched video clips
39% subscribe to an RSS feed
Source: Universal McCann Comparative Study on Social Media Trends April 2008
18. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
SO HOW CAN I ATTRACT
READERS ONLINE?
WRONG
QUESTION
19. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
“Communities already exist. Instead, think about how you can help
that community do what it wants to do.”
Mark Zuckerberg
20. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
“One part anarchy, one part aristocracy,
one part democracy, one part monarchy”
Jimmy Wales on the Wikipedia Community
21. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Pre-contemplation Contemplation Action (Maintenance)
Positioning – where audience is now vs. where you want them to
be
22. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Unknown Recognize
d
Liked Respecte
d
For organizations, being a better messenger means moving
from the least known to the most respected
Trust
23. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Building
relationship
online:
How do you cut
through the
clutter?
24. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
BLOG
Can U.S. Government
? ? ?
25. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
• Give you something to SHARE
• Show people you’re ready to ENGAGE
• Introduce your organization’s PEOPLE
• Find ways to CONNECT
BLOGScan help...
26. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
27. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
BLOG
Can U.S. Government
? ? ?
YESBUT . . .
28. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
BLOG
Plan your strategy to
• Who is the AUDIENCE?
• Who is the VOICE?
• Who can WRITE?
• Enough CONTENT?
• Who will REVIEW?
• Who will MAINTAIN?
• User COMMENTS?
29. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
BLOG
Plan your strategy to
ALTERNATE MODEL:
Leverage Existing
BLOGGERS
blog.usa.gov
30. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
TWITTER
Can U.S. Government
? ? ?
31. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
• What you're DOING
• What you're READING
• What you're LISTENING TO
• What you're THINKING ABOUT
• What you're being INFLUENCED BY
In 140 characters,
you can
LET
PEOPLE
KNOW:
32. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
• To BUILD CREDIBILITY by being a resource
• To CONNECT to like-minded people
• To REACH INFLUENTIALS
• To SPREAD your message
• To LEARN
WHY
do it though?
33. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Followers
Following
Friends
Your initial target audience may not be
your only, nor your best target audience
34. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Peter Choambient awareness … and presence
35. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
TWITTER
Can U.S. Government
? ? ?
YESAND . . .
36. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
TWITTER
Can U.S. Government
? ? ?
37. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
TWITTER
Plan your strategy to
• PERSONAL or CORPORATE?
• Tweet CONTENT?
• WHO will tweet?
• HOW to tweet?
• Who to FOLLOW?
38. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
twitter.pbwiki.com/USGovernment
39. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
“Twitter will remain FREE to use by everyone—individuals,
companies, celebrities, etc.” (Biz Stone, February 10, 2008)
0
40. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Comparison of growth in social media
41. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Comparison of growth in social media
42. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
SOCIAL
NETWORK
Can U.S. Government
? ? ?
YESAND . . .
43. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
www.govloop.com
44. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Facebook: Profile, Groups, Pages
45. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Profile
Page
Using Facebook
Group
46. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Image from *Jason Falls
Groups or Pages?
*Chart by Jason Falls
47. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Pages =Insights
48. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
SOCIAL
NETWORK
Can U.S. Government
? ? ?
YESAND . . .
49. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
• Who is the AUDIENCE?
• Networking PURPOSE?
• Which SOCIAL NETWORK?
• User PARTICIPATION?
• User INTERACTION?
SOCIAL
NETWORK
Plan your strategy to
50. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
YOUTUBE
FLICKR
PODCAST
Can U.S. Government
? ? ?
51. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Internet Usage Trends: U.S.
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0
Reading blogs
Writing Blogs
Social Networking
Watching Video Clips
Downloading Podcasts
Subscribing to RSS feeds
Active Internet Users (Millions)
Source: Universal McCann, 2008.
52. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
YOUTUBE
FLICKR
PODCAST
Can U.S. Government
? ? ? • Highly popular content
• Journalists WANT graphics
53. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
MEDIA = Multimedia for All
54. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
my.barackobama.com/page/s/pressconference
55. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
www.youtube.com/user/househub
www.youtube.com/user/senatehub
56. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
YOUTUBE
FLICKR
PODCAST
Can U.S. Government
? ? ?
YESBUT . . .
57. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
YOUTUBE
FLICKR
PODCAST OBSTACLES:
• Time waster
• Security issues
• Bandwidth
• Advertising
• Terms of service
58. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
YOUTUBE
FLICKR
PODCAST
Plan your strategy to
• Who is the AUDIENCE?
• Who will CONTRIBUTE?
• What CONTENT?
• What EQUIPMENT?
• What SKILLS?
• Who will MAINTAIN?
59. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
WIKI
Can U.S. Government
? ? ?
60. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
www.bioenergywiki.net
61. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
www.tsunamihelp.info
62. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
WIKI
Can U.S. Government
? ? ?
YESBUT . . .
63. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
WIKI
Plan your strategy to
• Collaboration on WHAT?
• CLOSED or OPEN?
• Who will MANAGE?
• Participant INTEREST?
64. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
sites.google.com/site/smwebinar
TO BE CONTINUED …
65. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009
Questions & Answers
Government 2.0
Laura Lee Dooley
World Resources Institute
http://www.wri.org
lauralee@wri.org
lldoolj2@gmail.com
Danielle Brigida
National Wildlife Federation
http://www.nwf.org
brigidad@nwf.org
danielle.brigida@gmail.com
Notes de l'éditeur
Social media is all about building relationship.
Social media is all about building relationship.
Social media is all about building relationship.
Photo: Flickr – Steve Furman - “President Obama’s First Official Act” January 23, 2009 - http://www.flickr.com/photos/furman/3221820356/
January 21, 2009 – Memorandum
http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment/
My Administration is committed to creating an unprecedented level of openness in Government. We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in Government.
I direct the Chief Technology Officer, in coordination with the Director of the Office of Management and Budget (OMB) and the Administrator of General Services, to coordinate the development by appropriate executive departments and agencies, within 120 days, of recommendations for an Open Government Directive, to be issued by the Director of OMB, that instructs executive departments and agencies to take specific actions implementing the principles set forth in this memorandum. The independent agencies should comply with the Open Government Directive.
Photo Source: Joy Ito http://www.flickr.com/photos/joi/2941559903/
Trust is personal.
Trust requires risk-taking.
Trust is about relationships, not transactions.
Trust is based on being willing to put the other’s needs first.
See Trusted Advisor Associates series: http://trustedadvisor.com/trustmatters
Photo source: Flickr - “Snowball” (South Park-Oxford) by kamshots (Kamyar Adl) http://flickr.com/photos/kamshots/384814496/
Quote from 2009 February 9. Seth Simonds. Using Conversations To Win Advocates. http://sethsimonds.com/?p=311 (Checked February 12, 2009)
<number>
Some recent research (Universal McCann, 2008). Social media usage is definitely on the rise.
Additional research from Annenberg/Center for the Digital Future:
Television And The Internet: Importance As Sources Of Information And Entertainment -- After seven years of studying online behavior and attitudes, the Digital Future Report found that the Internet is perceived by users to be a more important source of information for them -- this over all other principal media, including television, radio, newspapers, and books.
Types of Online Communities -- Nearly half of online community members said their community is related to their hobbies. Large percentages of members report that their community involves their social lives or professional issues.
The Internet: An Aid For Users To Stay Informed About Social Causes? -- Almost all members of online communities (94 percent) said the Internet helps them become more informed about social causes.
Are You Participating In New Social Causes Because Of Online Communities? -- Large and growing percentages of online community members (87 percent) are participating in social causes that are new to them since their involvement in online communities began.
Social Activism And Participation In Online Communities -- Although many online community members are actively involved in social causes, a lower percentage said that their activism has increased since they began participating in online communities compared to 2006.
Has Offline Participation In Social Issues Changed Because Of Online Involvement? -- Although large percentages of Internet users said they participate in online social causes, only 16 percent said that they are involved more often in offline social issues as a result of their online participation.
Online Communities: Participation In Non-Profit Organizations -- A growing percentage of online community members report that their participation in non-profit organizations has stayed the same since they started using the Internet. Twenty-one percent of online community members said their involvement in non- profit organizations has increased -- down from 30 percent in 2006.
Are Online Communities As Important As The Real World? -- For the second year in a row, a large percentage of members of online communities feel as strongly about their online communities as they do about their real-world communities. Fifty-five percent of online community members said they feel as strongly about their online communities as they feel about their real-world communities -- an increase from 43 percent in 2006.
<number>
<number>
<number>
Source: David Williamson & Douglas Meyer, Bernuth & Williamson. Presentation at WRI, January 23, 2008.
Social Media is an excellent tool for positioning your audience.
The first step in positioning is understanding where your audience is now, compared to where you want them to be.
Behavior change specialists give us four options in what is, roughly, the Stages of Change Model
Pre-contemplation (the issue isn’t even on their radar)
Contemplation (where costs and benefits are being weighed, so typically the time when marketers act)
Action (when people actually make and implement decisions)
Maintenance (support for the action taken)
Source: David Williamson & Douglas Meyer, Bernuth & Williamson. Presentation at WRI, January 23, 2008.
A blog can function as a solo site, or as an addition to an organizational website.
A blog can function as a solo site, or as an addition to an organizational website. It gives you a way to post fresh content every day or a couple times a week that you can use to connect with more and more people online.
What is twitter?
Laura Lee and Danielle –
Demo & Discussion of Twitter
What is twitter?
Laura Lee and Danielle –
Demo & Discussion of Twitter
“All twitterers are created equal”
Graphic by Peter Cho
Brave New World of Digital Intimacy
http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=2&partner=rssuserland&emc=rss&pagewanted=all&oref=slogin&oref=slogin
New York Times, September 5, 2008
Social scientists have a name for this sort of incessant online contact. They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye. Facebook is no longer alone in offering this sort of interaction online. In the last year, there has been a boom in tools for “microblogging”: posting frequent tiny updates on what you’re doing. The phenomenon is quite different from what we normally think of as blogging, because a blog post is usually a written piece, sometimes quite long: a statement of opinion, a story, an analysis. But these new updates are something different. They’re far shorter, far more frequent and less carefully considered. One of the most popular new tools is Twitter, a Web site and messaging service that allows its two-million-plus users to broadcast to their friends haiku-length updates — limited to 140 characters, as brief as a mobile-phone text message — on what they’re doing.
These activities may seem inane to some, but they carry the power of immediate connection.
http://letourcongresstweet.org/ - 140 characters closer to transparency.
Twitter Grows Fastest, MySpace Still The Social King
http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/
October 23rd, 2008
Top social networking sites like Facebook and LinkedIn may be well-established, but that doesn’t mean they’ve stopped growing.
Nearly half of the biggest social networking sites are also among the fastest growing, according to data released Wednesday by Nielsen Online.
These top sites have also expanded beyond the youthful audience the social networking space initially captured — to find a place in older visitors’ professional lives. Facebook, LinkedIn, and Reunion.com are most popular among visitors ages 25-34, 35-49, and 55-64, respectively, Nielsen reported.
Twitter Grows Fastest, MySpace Still The Social King
http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/
October 23rd, 2008
Top social networking sites like Facebook and LinkedIn may be well-established, but that doesn’t mean they’ve stopped growing.
Nearly half of the biggest social networking sites are also among the fastest growing, according to data released Wednesday by Nielsen Online.
These top sites have also expanded beyond the youthful audience the social networking space initially captured — to find a place in older visitors’ professional lives. Facebook, LinkedIn, and Reunion.com are most popular among visitors ages 25-34, 35-49, and 55-64, respectively, Nielsen reported.
The informal Government 2.0 social network GovLoop was developed by a Department of Homeland Security (DHS) employee in his spare time; in a few months, it has surged to over 5000 members.
Obama facebook page
Growing your network will happen organically with many people self-designating their interest in your work.