1. +
MBA/570
Sustainable Customer Relationships
November / December 2008
2. +
Agenda
Housekeeping
Pepsi challenge
Classic Airlines Presentations
Classic Airlines Discussion
Name that tune
Class review
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS NOV / DEC 2008
3. +
Housekeeping
Week 5 Papers
Week 6 Papers – email or hard copy
llinn@email.phoenix.edu
See CRM in action
www.salesforce.com/demos
MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS NOV / DEC 2008
6. +
The Pepsi Challenge
If people like the taste of Pepsi better, why do they
drink Coke?
If people like Dunkin’ Donuts coffee better why do
they drink Starbucks?
8. +
The Pepsi Challenge
fMRI Give us a clue
When people know the
brand they are drinking,
they prefer Coca Cola
Impact shown in the pre-
frontal cortex
20. Bear in mind that brains and learning,
like muscle and physical skill, are
articles of commerce. They are bought
and sold. You can hire them by the year
or by the hour.
The only thing in the world not for sale
is character.
- Antonin Scalia