LocSea - Google Adwords Setup and Optimization Techniques we applied to our clients. We also conduct training on Google Adwords Basics and Advanced courses. We share our expertise during this course.

1. Google Adwords Setup and Optimization Techniques
we used in our clients' Campaigns
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2. Google Adwords Setup and Optimization Techniques we used in our clients'
Campaigns
Part I – Account Structure
● Complete change of Account Structure based on the purpose of the
campaign, website structure and business products/services offering
● Removed unnecessary campaigns and combined into a campaign
with same nature
● Removed unnecessary Adgroups and Ads from the account
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3. Google Adwords Setup and Optimization Techniques we used in our clients'
Campaigns
Part II – Ads, Keywords and Landing Pages
● Removed unnecessary Adgroups and Ads from the account
● Created different variation of Ad Copies
● Keywords grouping for better Adgroups and Ads
● Negative keywords added at Campaign and Adgroup level by
analyzing past keywords search data
● Landing Pages were either pointing to the home page or to a
irrelevant page – We set it right
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4. Google Adwords Setup and Optimization Techniques we used in our clients'
Campaigns
Part III – Bids and Conversion Optimizer
● Bidding Analysis and Experiments to find out the best Bid
● Setting up Google Analytics and defining Goals/Conversions
● Conversion Optimizer setup based on our conversions
● Budget Control
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5. Google Adwords Setup and Optimization Techniques we used in our clients'
Campaigns
Part IV – Display Network
● Display (Automatic and Manual) Placement URL Analysis to find
● Irrelevant websites displaying our ads
● Relevant websites where we can have Manual Placements
● Display Network Category Restriction Setup for irrelevant
categories
● Display Keywords Analysis for performance
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6. Google Adwords Setup and Optimization Techniques we used in our clients'
Campaigns
Part V – Ad Extension & Ads
● Added Location Extensions
● Added Site Links
● Added Ads that has Auto Keyword Substitution for Location and
other Keywords for better CTR
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7. Google Adwords Setup and Optimization Techniques we used in our clients'
Campaigns
Part IV – Work on Objective
● Improving the Impressions
● Adding broad keywords for branding
● Improving the Clicks
● Reducing the Impressions
● Removing irrelevant keywords
● Work on bidding
● Maintaining the CTR and Average Position
● Improving the Conversions
● Work on Conversions/Goals through Analytics
● Work on Conversion Optimizer
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8. Our Qualification
Adwords Certified and Trained Professionals
Public Profile https://adwords.google.com/professionals/profile/ind?id=0943662154385234667&hl=en
Score Card https://googlerecords.starttest.com?code=I0070FC70EF65EE68FC68F57DEC67F277DD3E85
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9. Apart from Google Adwords management, we also
conduct Google Adwords Basics and Advanced
training by sharing our real time expertise and Live
Data
www.LocSea.com
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10. Contact Us
● Www.LocSea.com
● B3/12, BLOCK 58, LIC Jeevan Bhima Nagar,
● Anna Nagar West Extension, Chennai,
● Tamilnadu, India, Pin: 600101
● Mobile: +91 9790764032
● Email: Balu@LocSea.com
LocSea - Copyrights - 2012