This is an alternative if my brainshark presentation does not respond on my evaluation.

1. Evaluation Question Two
How effective is the combination
of your main product and ancillary
texts?

2. As you can see from the screen, all
ancillary products link together as the
title ‘The Chain’ is in red text and
featured on all covers. The font is also
the same which was taken from website,
www.dafont.com. The font is called
‘Birth of a Hero’ and we decided to use
this font as we felt that it looked very
daunting and horrific. ‘The Chain’ could
either mean a chain of events or link to
the actual necklace in the trailer.
The font is slightly different
here as the colour of ‘The
Chain’ is different. This is to
enhance the splash of blood
from the Empire logo at the
top of the magazine.
I believe that the font is very
effective on all ancillary
products as it makes a clear
link between the three.
The three products all focus
on the villain which also gives
a clear link that all texts are
linked to the same movie.
LINKING THE ANCILLARLY TEXTS TO THE TRAILER

3. REAL MEDIA TEXTSHere is an Empire magazine, which
is a real media text. The magazine
has used up to four colours, one
being either black or white.
My group and I decided to
use three colours on our
horror magazine as this is a
typical convention used.
HERE IS AN
ELEMENT
WE TOOK
FROM THIS
EMPIRE
MAGAZINE.
THE FACT THAT
IT INCLUDES
THE
ICONOGRAPHY
OF BLOOD, WE
FELT THAT IT
WOULD LINK
TO THE
HORROR
GENRE.

4. Here is the font we used for all ancillary
products. We used a font named ‘Birth of a
Hero’ from website www.dafont.com. We
decided to use this font as we believed that
it look extremely daunting and horrific
which links to the horror genre. Also, as the
words are quite disjointed, this can link to
1960 horror movie ‘Psycho’ as the logo is
also disjointed and distorted. This enhances
the fact that an element is missing or a
character has a split personality.
FONT
Although the title ‘consumed by
evil’ is different to the other
ancillary texts, there is still a
clear link to all three products.
The noun ‘evil’ heightens the link
between all three products. It
suggests the events that might
occur in the trailer.

5. This was the original title we wanted to use in our horror
trailer. This would have made all of our three ancillary
products link together when expressing that the movie is
going to be released on Valentines Day. However, on the
official trailer, the movie title ‘This Valentine’s Day’ was taken
out. This was to allow audiences to find out more about our
trailer without giving away too much information about our
film. The movie title links to the magazine’s slogan ‘A bloody
Valentine’s special, as they are both in white and capitalized.
They also link as the ‘Valentines’ is quite disfigured. The word
blood could also suggest horror and eeriness.
This slogan on our magazine links with the
fact that our horror trailer will be released
on Valentines Day. To link it to the horror
genre, we enhanced the adjective ‘bloody’
as blood is iconography used in horror
movies. We looked at horror films that were
released on Valentines Day to gain some
inspiration for our horror trailer and
ancillary texts. The 2009 horror movie, ‘My
Bloody Valentine’ was our main inspiration
as it was released on Valentine’s Day and
has the key words in the title.
The February the 14th is in red which connotes
blood and gore. This is also a typical aspect of
the horror genre as most movie titles are
written in red to express the horrific theme.
As you can see
from the horror
movie poster,
Insidious
chapter 2,
they also use
the colour red
for the text to
enhance the
blood and
gore from the
horror genre.

6. As you can see, we used typical conventions from
horror movies such as iconography. This included
blood and weapons. The weapon we used was a
knife as we took inspiration from 1976 horror
movie, Carrie as Carrie’s mother uses a knife to
stab her with. This element is sinister and
portentous.
The blood on the villain’s t-shirt
can symbolise death, as blood is
a key element in horror. As the
villain is wearing white, this is a
subversion as the final girl wears
black. This can heighten the fact
that the villain was innocent
before as white represents purity
and vulnerability. The blood can
signify the villain’s lost
cleanliness as they have now
turned evil.
As Carrie’s mother
is wearing white,
this is a convention
we used in our
horror trailer as
most villain’s wear
dark colours to
symbolize their
immorality.
COSTUME & PROPS
THE VILLAIN HOLDING THE KNIFE
CARRIE’S MUM HOLDING THE KNIFE

7. CHARACTERS
We decided to
feature the villain
on both ancillary
texts as we wanted
to subvert our
horror trailer. As
the villain in horror
movie, Orphan is
on the front cover
of the movie
poster, we decided
to take this
element as I felt
that it would look
more effective.
Most horror
movies use the
final girl on the
front cover of the
movie poster, such
as Sidney from
1996 horror movie
Scream is featured
on the front cover.
The villain from the
dark knight rises is
on the front cover
which can link to on
my ancillary text of
the villain on the
front cover of the
magazine. Even
though the Dark
Knight is not a horror
movie, the fact that
the villain is on the
front, this can both
link together.
MAGAZINE
MOVIE POSTER