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ROLE OF GOVERNMENT IN CLUSTER
              DEVELOPMENT
             Experience In Supporting Cluster Implementation




                           THE CASE OF
 THE CASE                    JAMAICA
OF JAMAICA
BACKGROUND –CLUSTER DEVELOPMENT IN JAMAICA

• Jamaica’s experience in the area of cluster development
  commenced in 2002
• Formation and support of clusters in the Agribusiness, Tourism
  and Entertainment sectors under the Jamaica Cluster
  Competitiveness Project (JCCP)
• JCCP - A two year pilot project funded by DFID; USAID, the
  Government of Jamaica and the Jamaica Exporters’ Assoc. (JEA)
• In 2003 feasibility study commissioned by the European
  Commission

Key Recommendation: the design of a private sector
development programme to enhance the overall competitiveness
of Jamaica’s private sector .
RIVATE SECTOR DEVELOPMENT PROGRAMME (PSDP)
                   OVERVIEW
                               A € 26.17 M initiative jointly funded by the Government of
What is the PSDP              Jamaica and the EU and which operated from 2004-2009

                                       Geared at increasing competitiveness of Jamaican
                                        Micro, Small & Medium Sized Enterprises (MSMEs)
                                        as well as strengthening their support Institutions
PSDP Objectives                        Via the provision of technical assistance & grant
                                        funding
                                       Using key business support institutions in the private
                                        & public sector to execute various Programme
                                        activities to maximize firm level impact.

   Operating                  2 Public Sector Institutions (JAMPRO & JBDC) contracted by
                              the PMU to implement the Programme via a Cluster led
  Framework                   Approach.


                             Wide range of Macro (policy level), Meso and Micro
 Key Outcomes                interventions implemented via 12 Programme components
                             impacting over 5000 MSMEs and 10 clusters
                    Registered exporters
                    Aspiring exporters
                    Export ready enterprises
TWELVE (12) PSDP COMPONENTS
     3 FOCUS AREAS              COMPONENTS/SUPPORT                                  KEY FEATURES
                                   PROGRAMMES
MACRO                        •Target Growth Competitiveness   •Monitoring of Competitiveness issues to improve business
(Policy Level) Enhancing     Committee                        environment; Policy formulation to address issues;
Ja’s business environment                                     Targeted research

MESO                         •PSO Capacity Building Scheme    •Cost sharing Grants for organisational strengthening &
(Institutional Level)                                         development
Achieving higher standards
of management in the area
of BDS

MICRO (Firm Level)           •Cost Sharing Grants for MSMEs   •Grant Funding on a cost sharing basis
Enhancing enterprise         •Enterprise Rating &Upgrading    •Rating & Benchmarking of MSMEs
competitiveness and access   •Market Penetration              •Support to penetrate existing & new Mkts.
to financing                 •Consortia Activities            •Funding of multiple workshops & seminars
                             •Back Office Services            •Specialised BDS for MSMEs through PSOs
                             •Business Information Points     •Provision of value added info & services
                             •Export Centres                  •Provision of tools/services to develop export capabilities of
                                                              MSMEs;
                             •Cluster & Sector Initiatives    •Facilitating cluster development activities
                             •Corporate Finance Broker        •Financial advice and hand holding of MSMEs to access
                                                              external sources of financing
PSDP OPERATING FRAMEWORK
                – Cluster Led Approach

•       PSDP contracted JAMPRO & the Jamaica Business Development
        Corporation (JBDC) to manage various programme components through
        established clusters;

•       Both JAMPRO and JBDC were directly responsible for 5 clusters each to
        ensure:

    –      PSDP objectives were met in the area of cluster development

    –      PSDP funds were fully accessed by individual clusters

    –      Relevant guidance and support were provided to all stakeholders within
           the cluster
OVERVIEW: JAMPRO & The JAMAICA BUSINESS
          DEVELOPMENT CORP. (JBDC)
                                      JAMPRO                                                   JBDC


Mandate                                                              JBDC was established in April 2001 by the
                     JAMPRO is Jamaica’s Export and
                     Investment promotion agency formed in           Government of Jamaica and is charged with the
                     1988 to stimulate, facilitate and promote the   responsibility of facilitating the development of
                     development of trade and investment in key
                     sectors of the island’s economy.                MSMEs in making a contribution to the country’s
                                                                     economy.

Staff Complement     88 skilled professionals with expertise in      Over 100 skilled professional business advisors,
                     export development, investment and export       engineers and industry specialists
                     promotion and business facilitation


Client Base          Aspiring & Existing exporters ; local and       Micro, Small & Medium size enterprises (potential
                     foreign investors                               & existing)
Cluster Experience    Cluster Unit established in 2007, to support   JBDC has significant experience gleaned from
                     industry-based clusters with a cadre of staff   successfully implementing cluster/networking
                     trained in the UNIDO cluster modality.          programmes using int’l best practices (UNIDO &
                                                                     Cluster Navigators)
PSDP TARGETED INDUSTRY CLUSTERS

                 FISH                    TOURISM



         MUSIC                                    WELLNESS



                          TARGET
                        INDUSTRIES:
    NEGRIL                 Agribusiness                EGG
     (TOURISM)             Creative Industries
                           Tourism
                           Services
   VISUAL AND                                       FASHION
   PERFORMING
      ARTS
                             AUTHENTIC
                     SMALL     GIFTS
                   RUMINANTS & CRAFTS
ASSIGNED CLUSTERS BY CLUSTER SUPPORT AGENCY
        PSDP BUDGET ALLOCATION PER CLUSTER = € 172,000




                       CLUSTER SUPPORT
                           AGENCY


   JAMPRO                                     JBDC




      MUSIC
                                            WELLNESS
       FISH
                                               EGG
 NEGRIL (TOURISM)
                                             FASHION
   VISUAL AND
                                         AUTHENTIC GIFTS &
PERFORMING ARTS
                                             CRAFTS
    TOURISM
                                         SMALL RUMINANTS
FASHION CLUSTER VALUE CHAIN

                              Patternmakers
     Designers/                                   Merchandisers
      Stylists


Associations
                                                             Producers
and agencies


  Technical                                                    Distributors
   support

   Raw material
                                                         Fashion Shows
     suppliers


                  Fashion Retail           Accessories
                     Houses              (Craft producers)
PSDP CLUSTER SELECTION & DEVELOPMENT FRAMEWORK


    Build interest and                             Identify and define
      participation                                      clusters

                 1.Mobilisation      2.Diagnosis

                                CLUSTER
                             DEVELOPMENT
                              FRAMEWORK

                4.Implementation    3.Collaboraive
                                    strategy

 Build commitment and                               Identify and prioritize
     mechanisms to                                 challenges and actions
  implement policies                                  with stakeholders
PSDP ASSISTANCE TO CLUSTERS

                                                              10 Clusters




                                                          Support Services



                       Technical                                                     Funding/
                       Services                                                       Grant




Export Centres/      Enterprise       Corporate      Target Growth                                  Other Cluster   Cost Sharing
   Business            Raring &                                        Back Office      Market      development
                                       Finance      Competitiveness                                                  Business
  Information        Upgrading                        Committee         Services      Penetration    initiatives    Development
   PointsIPs      (rating services)    Broker
                                                                                                                      Services




                                                  PSDP SUPPORT PROGRAMMES
JAMPRO CLUSTER SUPPORT STRUCTURE
                           FISH                 NEGRIL              VISUAL &         TOURISM                MUSIC
                                                (Tourism)       PERFORMING ARTS


                     Facilitator            Facilitator         Facilitator       Facilitator         Facilitator

                     PSO                    PSO                 PSO               PSO                 PSO



                                                                                                        PMU
                                                                                                        Support
Relevant JAMPRO
Support Depts.                    Cluster Coordinator 1 - Fish; Negril ;V&PA

                                  Cluster Coordinator 2 - Tourism ;Music
                                                                                        Cluster and
PSDP Support Progs
                                                                                        Linkages
                                                                                        Dept.
Local BSPs                             Administrative Support
Int’l experts
Other Int’l donor
Progs.                                   Dept. Manager



                                         Vice President, JAMPRO
                                         ( Cluster Support Agency)
JAMPRO CLUSTER SUPPORT SERVICES
•   Assist clusters in completing their diagnostics

•   Provide ongoing guidance and assistance to clusters in developing and
    executing their operational plans

•   Hand holding the cluster through the implementation process

•   Facilitate monthly monitoring meetings with cluster
    facilitators/PSO/cluster leadership to plan activities, review outputs and
    targets & address issues.

•   Execute cluster development training programmes

•   Contribute and provide guidance at regular cluster meetings where
    relevant

•   Provide mediation advice and intervene where relevant to assist clusters
    in addressing issues.
PSDP IMPACT ON CLUSTERS SUPPORTED
 PSDP impacted a wide cross section of MSMEs and associated institutions who
  were members of individual clusters; Cluster membership supported by the
  Programme was in excess of 1100.


                 Membership per Cluster


                         6%     6%
                                                            Authentic Gifts & Craft
                 7%
                                                            Jamaica Fashion & Apparel Cluster
                                            16%
          4%                                                Jamaica Wellness Cluster

                                                            Egg Industry Cluster

                                                            Small Ruminants Cluster

                                                            Music Cluster (JARIA)
                                                       5%
                                                            The Visual and Performing Arts Cluster

                                                       5%   The Jamaican Fish Cluster
       27%,VPA
                                                            Negril and Western Jamaica MSME
                                                  4%        The Tourism Cluster




                               21%, Music
PSDP IMPACT ON CLUSTERS SUPPORTED

                                                      Cluster Programme - New Products Developed/Enhanced Distribution
                  9


                             8               8
                  8


                                                              7
                  7



                  6
No. of Products




                  5


                                                                           4
                  4



                  3



                  2


                                                                                          1                1                1               1
                  1



                  0

                      Small Ruminants   Negril MSME        Wellness   Gift & Craft   Jamaica Fish   Fashion Cluster   Music Cluster   VPA & Fashion



                                                                                 Clusters
PSDP IMPACT ON CLUSTERS SUPPORTED

 Participating PSOs equipped with cluster development
  methodology tools and applications

 Improved Business Practices & Increased profitability of firms
  assisted

 Market Diversification:

     o Fashion cluster has successfully broken
     into European, Canadian and Caribbean Markets

     o Main distribution outlet established for
     Gifts and Craft cluster (Things Jamaican retail chain)

     o   Small ruminants cluster has impacted the local market by
         increasing their supply of lamb products from .02% to 5% at end
         of the PSDP

 Business linkages within and across value chains
WHAT HAVE WE LEARNT IN JAMAICA
 Each cluster is unique, with its own set of challenges defined by several factors
  including:
          membership profile,
          industry,
          cluster stage
          Support system etc.

 Organizational support infrastructure critical to continued success of clusters

 Cluster development is an on-going evolving equation

 Clusters takes on average 5 years to become self-governing and self-financing

 Adequate financial resources required for some time before clusters can self-sustain

 Clear commitment and involvement of cluster members required from very beginning
  of the process
Thank You !

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RFCD 2011: Ms. Delaine Morgan: Cluster Development Jamaica

  • 1. ROLE OF GOVERNMENT IN CLUSTER DEVELOPMENT Experience In Supporting Cluster Implementation THE CASE OF THE CASE JAMAICA OF JAMAICA
  • 2. BACKGROUND –CLUSTER DEVELOPMENT IN JAMAICA • Jamaica’s experience in the area of cluster development commenced in 2002 • Formation and support of clusters in the Agribusiness, Tourism and Entertainment sectors under the Jamaica Cluster Competitiveness Project (JCCP) • JCCP - A two year pilot project funded by DFID; USAID, the Government of Jamaica and the Jamaica Exporters’ Assoc. (JEA) • In 2003 feasibility study commissioned by the European Commission Key Recommendation: the design of a private sector development programme to enhance the overall competitiveness of Jamaica’s private sector .
  • 3. RIVATE SECTOR DEVELOPMENT PROGRAMME (PSDP) OVERVIEW A € 26.17 M initiative jointly funded by the Government of What is the PSDP Jamaica and the EU and which operated from 2004-2009  Geared at increasing competitiveness of Jamaican Micro, Small & Medium Sized Enterprises (MSMEs) as well as strengthening their support Institutions PSDP Objectives  Via the provision of technical assistance & grant funding  Using key business support institutions in the private & public sector to execute various Programme activities to maximize firm level impact. Operating 2 Public Sector Institutions (JAMPRO & JBDC) contracted by the PMU to implement the Programme via a Cluster led Framework Approach. Wide range of Macro (policy level), Meso and Micro Key Outcomes interventions implemented via 12 Programme components impacting over 5000 MSMEs and 10 clusters  Registered exporters  Aspiring exporters  Export ready enterprises
  • 4. TWELVE (12) PSDP COMPONENTS 3 FOCUS AREAS COMPONENTS/SUPPORT KEY FEATURES PROGRAMMES MACRO •Target Growth Competitiveness •Monitoring of Competitiveness issues to improve business (Policy Level) Enhancing Committee environment; Policy formulation to address issues; Ja’s business environment Targeted research MESO •PSO Capacity Building Scheme •Cost sharing Grants for organisational strengthening & (Institutional Level) development Achieving higher standards of management in the area of BDS MICRO (Firm Level) •Cost Sharing Grants for MSMEs •Grant Funding on a cost sharing basis Enhancing enterprise •Enterprise Rating &Upgrading •Rating & Benchmarking of MSMEs competitiveness and access •Market Penetration •Support to penetrate existing & new Mkts. to financing •Consortia Activities •Funding of multiple workshops & seminars •Back Office Services •Specialised BDS for MSMEs through PSOs •Business Information Points •Provision of value added info & services •Export Centres •Provision of tools/services to develop export capabilities of MSMEs; •Cluster & Sector Initiatives •Facilitating cluster development activities •Corporate Finance Broker •Financial advice and hand holding of MSMEs to access external sources of financing
  • 5. PSDP OPERATING FRAMEWORK – Cluster Led Approach • PSDP contracted JAMPRO & the Jamaica Business Development Corporation (JBDC) to manage various programme components through established clusters; • Both JAMPRO and JBDC were directly responsible for 5 clusters each to ensure: – PSDP objectives were met in the area of cluster development – PSDP funds were fully accessed by individual clusters – Relevant guidance and support were provided to all stakeholders within the cluster
  • 6. OVERVIEW: JAMPRO & The JAMAICA BUSINESS DEVELOPMENT CORP. (JBDC) JAMPRO JBDC Mandate JBDC was established in April 2001 by the JAMPRO is Jamaica’s Export and Investment promotion agency formed in Government of Jamaica and is charged with the 1988 to stimulate, facilitate and promote the responsibility of facilitating the development of development of trade and investment in key sectors of the island’s economy. MSMEs in making a contribution to the country’s economy. Staff Complement 88 skilled professionals with expertise in Over 100 skilled professional business advisors, export development, investment and export engineers and industry specialists promotion and business facilitation Client Base Aspiring & Existing exporters ; local and Micro, Small & Medium size enterprises (potential foreign investors & existing) Cluster Experience Cluster Unit established in 2007, to support JBDC has significant experience gleaned from industry-based clusters with a cadre of staff successfully implementing cluster/networking trained in the UNIDO cluster modality. programmes using int’l best practices (UNIDO & Cluster Navigators)
  • 7. PSDP TARGETED INDUSTRY CLUSTERS FISH TOURISM MUSIC WELLNESS TARGET INDUSTRIES: NEGRIL  Agribusiness EGG (TOURISM)  Creative Industries  Tourism  Services VISUAL AND FASHION PERFORMING ARTS AUTHENTIC SMALL GIFTS RUMINANTS & CRAFTS
  • 8. ASSIGNED CLUSTERS BY CLUSTER SUPPORT AGENCY PSDP BUDGET ALLOCATION PER CLUSTER = € 172,000 CLUSTER SUPPORT AGENCY JAMPRO JBDC MUSIC WELLNESS FISH EGG NEGRIL (TOURISM) FASHION VISUAL AND AUTHENTIC GIFTS & PERFORMING ARTS CRAFTS TOURISM SMALL RUMINANTS
  • 9. FASHION CLUSTER VALUE CHAIN Patternmakers Designers/ Merchandisers Stylists Associations Producers and agencies Technical Distributors support Raw material Fashion Shows suppliers Fashion Retail Accessories Houses (Craft producers)
  • 10. PSDP CLUSTER SELECTION & DEVELOPMENT FRAMEWORK Build interest and Identify and define participation clusters 1.Mobilisation 2.Diagnosis CLUSTER DEVELOPMENT FRAMEWORK 4.Implementation 3.Collaboraive strategy Build commitment and Identify and prioritize mechanisms to challenges and actions implement policies with stakeholders
  • 11. PSDP ASSISTANCE TO CLUSTERS 10 Clusters Support Services Technical Funding/ Services Grant Export Centres/ Enterprise Corporate Target Growth Other Cluster Cost Sharing Business Raring & Back Office Market development Finance Competitiveness Business Information Upgrading Committee Services Penetration initiatives Development PointsIPs (rating services) Broker Services PSDP SUPPORT PROGRAMMES
  • 12. JAMPRO CLUSTER SUPPORT STRUCTURE FISH NEGRIL VISUAL & TOURISM MUSIC (Tourism) PERFORMING ARTS Facilitator Facilitator Facilitator Facilitator Facilitator PSO PSO PSO PSO PSO PMU Support Relevant JAMPRO Support Depts. Cluster Coordinator 1 - Fish; Negril ;V&PA Cluster Coordinator 2 - Tourism ;Music Cluster and PSDP Support Progs Linkages Dept. Local BSPs Administrative Support Int’l experts Other Int’l donor Progs. Dept. Manager Vice President, JAMPRO ( Cluster Support Agency)
  • 13. JAMPRO CLUSTER SUPPORT SERVICES • Assist clusters in completing their diagnostics • Provide ongoing guidance and assistance to clusters in developing and executing their operational plans • Hand holding the cluster through the implementation process • Facilitate monthly monitoring meetings with cluster facilitators/PSO/cluster leadership to plan activities, review outputs and targets & address issues. • Execute cluster development training programmes • Contribute and provide guidance at regular cluster meetings where relevant • Provide mediation advice and intervene where relevant to assist clusters in addressing issues.
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  • 15. PSDP IMPACT ON CLUSTERS SUPPORTED  PSDP impacted a wide cross section of MSMEs and associated institutions who were members of individual clusters; Cluster membership supported by the Programme was in excess of 1100. Membership per Cluster 6% 6% Authentic Gifts & Craft 7% Jamaica Fashion & Apparel Cluster 16% 4% Jamaica Wellness Cluster Egg Industry Cluster Small Ruminants Cluster Music Cluster (JARIA) 5% The Visual and Performing Arts Cluster 5% The Jamaican Fish Cluster 27%,VPA Negril and Western Jamaica MSME 4% The Tourism Cluster 21%, Music
  • 16. PSDP IMPACT ON CLUSTERS SUPPORTED Cluster Programme - New Products Developed/Enhanced Distribution 9 8 8 8 7 7 6 No. of Products 5 4 4 3 2 1 1 1 1 1 0 Small Ruminants Negril MSME Wellness Gift & Craft Jamaica Fish Fashion Cluster Music Cluster VPA & Fashion Clusters
  • 17. PSDP IMPACT ON CLUSTERS SUPPORTED  Participating PSOs equipped with cluster development methodology tools and applications  Improved Business Practices & Increased profitability of firms assisted  Market Diversification: o Fashion cluster has successfully broken into European, Canadian and Caribbean Markets o Main distribution outlet established for Gifts and Craft cluster (Things Jamaican retail chain) o Small ruminants cluster has impacted the local market by increasing their supply of lamb products from .02% to 5% at end of the PSDP  Business linkages within and across value chains
  • 18. WHAT HAVE WE LEARNT IN JAMAICA  Each cluster is unique, with its own set of challenges defined by several factors including:  membership profile,  industry,  cluster stage  Support system etc.  Organizational support infrastructure critical to continued success of clusters  Cluster development is an on-going evolving equation  Clusters takes on average 5 years to become self-governing and self-financing  Adequate financial resources required for some time before clusters can self-sustain  Clear commitment and involvement of cluster members required from very beginning of the process