Ed Freyfogle's talk on trends in online mapping at the July 2012 San Francisco Property Portal Watch workshop

1. What's next in online mapping?
Ed Freyfogle
31 July 2012
Property Portal Watch San Francisco Workshop

2. Once upon a time ...
Getting maps onto a website was
● highly complicated
● very expensive
● required trained experts

3. Today
● Maps have become a "must have"
○ desktop and mobile
● Integration has become radically simpler
● All sorts of local data overlays
○ increasingly real-time
● Pace of innovation accelerating

4. Where are we going?

5. Who am I?
● vertical search engine for real estate
● based in London, serve 8 markets
● 70+ property portal partners
● 3M users/month world wide

6. We love maps

7. Major trends
● The rise of OpenStreetMap
● Google Maps charging
● New entrants
● The next big thing
● Implications for property portals

8. OpenStreetMap
● Started in 2004
● The "wiki" map of the world
● Anyone can edit
● Anyone can access the data for free
http://www.openstreetmap.org

9. Volunteers? WTF?

10. Growing like a weed
http://wiki.openstreetmap.org/wiki/Stats

11. Obsolescence happens
March 2012 - after 244 years Encyclopaedia Britannica stops publishing

12. Compare
http://www.openstreetmap.cl/comparacion/

13. Compare (cont)
http://www.openstreetmap.cl/comparacion/

14. Compare (cont)
Tamale, Ghana
http://www.flickr.com/photos/65259390@N08/

15. Big backers
Free OSM tile serving
Sponsors events,
donates aerial imagery
Many local Donating data
governments

16. Why is this important?
http://maps.stamen.com/watercolor

17. Why is this important?
http://www.opencyclemap.org

18. Why is this important?

19. Major trends
● The rise of OpenStreetMap
● Google Maps charging
● New entrants
● The next big thing
● Implications for property portals

20. We are the 0.35%
"will only affect 0.35% of users".

21. The Nestoria switch
http://blog.nestoria.co.uk/why-and-how-weve-switched-away-from-google-ma

22. A snowball starts rolling...
"There are signs, however, that Google's dominance is under assault..."

23. Case study - StreetEasy
https://plus.google.com/118383351194421484817/posts/foj5A1fURGt
http://streeteasy.com/

24. Case study - Foursquare
http://blog.foursquare.com/2012/02/29/foursquare-is-joining-the-openstreetmap-movement-say-
hi-to-pretty-new-maps/

25. Case study - Foursquare
http://blog.foursquare.com/2012/07/10/making-a-better-map-four-months-of-openstreetmap-
with-mapbox-foursquare/

26. An ecosystem is born
mapbox.com, geofabrik.de, cloudmade.com, thunderforest.com ....

27. Incumbents trying to react - compete

28. Incumbents trying to react - embrace
http://www.esri.com/software/arcgis/extensions/openstreetmap

29. GOOG responds

30. Major trends
● The rise of OpenStreetMap
● Google Maps charging
● New entrants
● The next big thing
● Implications for property portals

31. New entrants - Apple

32. New entrants - Amazon?

33. Major trends
● The rise of OpenStreetMap
● Google Maps charging
● New entrants
● The next big thing
● Implications for property portals

34. Barriers to entry falling
http://recce.at/

35. Major trends
● The rise of OpenStreetMap
● Google Maps charging
● New entrants
● The next big thing
● Implications for property portals

36. What does this mean for you?
● Local situation drives which solution is best
● New models like OSM allowing novel, low cost
experimentation
○ consumer experience
○ marketing
○ agent tools
● Maps have become opportunity to differentiate
● Watch this space

37. Questions/Learn more
http://www.nestoria.com
http://www.lokku.com
@nestoria
http://geomobldn.org
@geomob