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Social Media Adoption and Change Management Nick O’Doherty
Social Media Adoption and Change Management Cormac Heron Nick O’Doherty
Social Media Adoption and Change Management Bright Beehive www.brightbeehive.com Nick O’Doherty Cormac Heron
Change is Change isn’t
Change happens if: D x V x F> R
D x V x F > Ro +Rp esistance issatisfaction isionof how irst steps esistance personal organisational things could be with the current state
1 / 9 / 90 rule
1 / 9 / 90 / 900 rule
What stops people contributing? ,[object Object]
Who'd listen to me
I have nothing 	important to say
I'll be shot down 	and feel stupid
Who am I writing 	for?,[object Object]
Start by listening
Blank page syndrome
View post as start not 	finish
Questions v Answers
Write for yourself,[object Object]
Organisational Resistance How                      Many        Balls                  Can     You                 Keep             In                        The      Air?
Stakeholder management Stakeholder group  any group affected by the  change ,[object Object],now? ,[object Object]
How will we move it?,[object Object]
Overcoming Organisational Resistance Don’t try to  boil the ocean Go Viral

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Social Media Adoption and Change Management