Inbound Marketing: Lead Generation for Learners, Storytellers and People-Helpers

•Télécharger en tant que PPTX, PDF•

0 j'aime•247 vues

Inbound marketing is an online marketing strategy. The basis for inbound marketing is creating compelling content. As a consultant, you will be well-suited to inbound marketing if you are a lifelong learner, a storyteller or a people-helper. During this session you will (1) learn what inbound marketing is and why its popularity has skyrocketed in recent years, (2) learn how various tactics (some of which you are already doing) work together to generate leads for your business, and (3) be introduced to the cutting edge of inbound marketing, a concept I call “side projects.” I will leave at least 20 minutes for questions (hopefully more). This session is for basic and intermediate marketers.

Marketing

Before we get started
1 – What is inbound
2 – What is the process
3 – Side projects

Contenu connexe

Similaire à Inbound Marketing: Lead Generation for Learners, Storytellers and People-Helpers

B2B Content Doesn't Need to Suck: A Case Study on Bespoke Content

Eytan Buchman

Viral marketing di era digital

Muhammad Sirod

MMCC2015PPT Final

Peggy Winton

Digital Marketing - m. powers

Margaret Powers

Social Media and SM Marketing - EPI Leadership Course Week 2013 UA

Edward Erasmus

A Process View on Social Media

Business901

Digital transformation

Ishaan Khanna

Responsive Marketing - Market Engagement on Steroids

Max Lynam

Precedent Digital Marketing Seminar Birmingham 29 March 2012

Precedent

Thought Leadership & Content Marketing for Technology CEOs

Castelazo Content

How to Sell More with Social Every Employee, Every Deal, Every Time Michael Idinopulos, PeopleLinx CMO Join the conversation on Twitter @ThueLMadsen #KISSwebinar Your Presenter Michael Idinopulos – CMO - @michaelido ! ! Michael is currently Chief Marketing Officer at PeopleLinx. He previously served as Chief Customer Officer at Socialtext, bringing the first social software inside corporate, nonprofit, and government organizations. Before joining Socialtext, Michael was a consultant and global Director of Knowledge Technology with premier strategy consultancy McKinsey & Company, where he led pioneering enterprise deployments of blogs, wikis, and social networking. Michael holds a Ph.D. in philosophy from U.C. Berkeley and currently lives in Philadelphia with his wife and three children. Join the conversation on Twitter @Michaelido #KISSwebinar What is Social Selling? Section One Leveraging digital social networks to create and nurture relationships which enhance your sales efforts. Social Selling is NOT… …delivering the hard sell on LinkedIn.! ! …closing deals on Twitter.! ! …a replacement for talking to prospects.! ! …a magic bullet for making quota.! Why Social Selling? Reps Sell More By Using Online Social Networks Social Touches Every Part of the Sales Funnel… …and Every Role in the Sales Organization Marketing Leverage employee social networks to build brand awareness and generate leads. How do we get from there to here? Social Selling Maturity Model Step 1: Random acts of social The problem is…it’s random Step 2: Corporate Social Broadcasting Broadcasting is not social 84% trust personal recommendations Section Three v. 15% trust recommendations from brands The problem is…it’s not social With measurement comes optimization Step 5: Predictive Optimization With process comes measurement With measurement comes optimization Content shelf life varies dramatically by network What if you knew… …where social interactions influenced pipeline and deal closes? …which social networks offer your company maxim al ROI as measured by pipeline generation and closed deals? …when is the optimal time in the deal cycle for the rep to connect with a prospect on LinkedIn? Where is your team on the maturity model?

How to Sell More With Social Selling: Every Employee, Every Deal, Every Time

Kissmetrics on SlideShare

Modern marketing and digital tools (overview)

Mohamed Almalik

Social Media Boot Camp

Sales Strategy and Innovation Delivery

What's missing in your Social Media? Find out how B2B companies can be positively impacted by social media marketing and executing inbound marketing tactics. Learn what the missing ingredients are for successful social media campaigns. Special guest Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing, will reveal three steps for successful B2B social media marketing. Webinar hightlights: -Why B2B should use Social Media to connect with clients -Why B2B struggle with Social Media -How to approach the use of Social Media - Engagement -What Content should be Distributed on Social Media -Examples of B2B companies using Social Media successfully Chad Pollitt shares where social media fits in an inbound marketing strategy and content's role. He will also define the tactical areas where many B2B companies struggle and offer solutions. Nancy Myrland will go into further strategic and tactical detail on content, delivery and engagement.

3 Steps to Successful B2B Social Media Marketing

Kuno Creative

Why B2B Marketers Must Adopt Social Media

C. Edward Brice

Untangling The Web: Putting it all together

Ryan Hanser

Introduction to Social Media Marketing and Social Media Strategy

Albert Qian

The biggest challenge for traditional marketers in leveraging social media is that they apply the old ways of thinking to this new medium. In Conversations Aren't Marketing, we discuss some of the macro trends and strategies that are needed to be successful. Many thanks are due to The Conversation Group which contributed several slides here. I delivered this presentation on October 23, 2008 at the Social Media Club Workshop in Hawaii to start the day. We will have audio available soon...

Conversations Aren't Marketing

Chris Heuer

Digital Marketing Fundamentals

Atanu Ghosh

Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable. Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about? For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would. We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as: Which social networks should I invest time and effort in? Is mobile something that I need to prioritize? Which media publications should I advertise with? What topics should I create content around? Who should I get to speak at our events? Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.

How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013

Leadtail

Similaire à Inbound Marketing: Lead Generation for Learners, Storytellers and People-Helpers (20)

B2B Content Doesn't Need to Suck: A Case Study on Bespoke Content

Viral marketing di era digital

MMCC2015PPT Final

Digital Marketing - m. powers

Social Media and SM Marketing - EPI Leadership Course Week 2013 UA

A Process View on Social Media

Digital transformation

Responsive Marketing - Market Engagement on Steroids

Precedent Digital Marketing Seminar Birmingham 29 March 2012

Thought Leadership & Content Marketing for Technology CEOs

How to Sell More With Social Selling: Every Employee, Every Deal, Every Time

Modern marketing and digital tools (overview)

Social Media Boot Camp

3 Steps to Successful B2B Social Media Marketing

Why B2B Marketers Must Adopt Social Media

Untangling The Web: Putting it all together

Introduction to Social Media Marketing and Social Media Strategy

Conversations Aren't Marketing

Digital Marketing Fundamentals

How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013

Dernier

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

SALES-PITCH-an-introduction-to-sales.pptx

23397013

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

How consumers use technology and the impacts on their lives

Mathuraa

The Art of sales from fictional characters.

Bharathi sakthi

2024 Social Trends Report V4 from Later.com

nmislamchannal

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

The Impact Of Social Media Advertising.pdf

ishikajaiswal116

Crypto Quantum Leap - Digital - membership area

jaynee G

Resumé Karina Perez | Digital Strategist

Karina Perez

Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

Gain potential customers through Lead Generation

vidhyalakshmiveerapp

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

The seven principles of persuasion by Dr. Robert Cialdini

Surya Prasath

Dernier (20)