Inbound marketing is an online marketing strategy. The basis for inbound marketing is creating compelling content. As a consultant, you will be well-suited to inbound marketing if you are a lifelong learner, a storyteller or a people-helper. During this session you will (1) learn what inbound marketing is and why its popularity has skyrocketed in recent years, (2) learn how various tactics (some of which you are already doing) work together to generate leads for your business, and (3) be introduced to the cutting edge of inbound marketing, a concept I call “side projects.” I will leave at least 20 minutes for questions (hopefully more). This session is for basic and intermediate marketers.

1. Inbound Marketing
Lead Generation for Learners, Storytellers and People-Helpers
by Matthew Smith

2. Before we get started
1 – What is inbound
2 – What is the process
3 – Side projects

3. Before we get started
1 – What is inbound
2 – What is the process
3 – Side projects

5. Lead generation

6. Outbound marketing

7. Before we get started
1 – What is inbound
2 – What is the process
3 – Side projects

8. Search engines

9. Social media

10. The Inbound methodology

11. Word of mouth

12. Before we get started
1 – What is inbound
2 – What is the process
3 – Side projects

13. Think - Write - Share

14. Movoto

15. Content is king

17. The ceramics professor

18. Marketing eBooks

19. Before we get started
1 – What is inbound
2 – What is the process
3 – Side projects

20. Mikael Cho

21. Venn Diagram of side projects

22. Gartner Hype Cycle

23. Inbound Marketing
Lead Generation for Learners, Storytellers and People-Helpers
by Matthew Smith