Debunk common myths about social media and learn how to use LinkedIn to boost your business.

1. Don’t Be Your Own Weakest Link:
A LinkedIn Primer for Success
presented by Lorana Price, CEO Holy Cow Branding
@LoranaPrice
@HolyCowBranding
In/LoranaPrice
#HolyCowSpeaks
© 2012 Holy Cow Branding. All rights reserved.

2. © Holy Cow Branding, Inc. All rights reserved. Title of the Presentation

3. Social Media Myths
“My customers don’t use social media.”
“Social media is a fad.”
“Social media is great for B2C companies, but not B2B.”
“Only young people use social media.”
“If I use social media, I’ll have to tell them silly personal things.”
“No one really cares about what I’m doing.”
“I’ve got more important things to do than to play on the internet all day.”
© 2012 Holy Cow Branding. All rights reserved.

4. Fact
The Internet has
fundamentally
changed the way
people find,
discover, share,
shop & connect.
© 2012 Holy Cow Branding. All rights reserved.

5. Social Media Fairy Tales
Social media is free.
You don’t need a plan, just say something.
You have to be on as many social media sites as
possible.
If people aren’t talking about my posts, it’s not
working.
© 2012 Holy Cow Branding. All rights reserved.

6. Inbound marketing costs 61% LESS
per lead than traditional, outbound marketing.
Outbound Average Cost Per
Lead: $346
Inbound Average Cost Per
Lead: $135
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
© 2012 Holy Cow Branding, Inc. All rights reserved.

7. Inbound marketing tactics
They generate revenue.
ACQUIRED A CUSTOMER
62% THROUGH THIS
60% 57%
52%
44%
40%
20%
0%
Company Blog LinkedIn Facebook Twitter
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
© 2012 Holy Cow Branding, Inc. All rights reserved.

8. The top 20% of B2B
marketers in social
media lead generation
have increased revenue
by 20% in 2011.
SOURCE: ABERDEEN RESEARCH, MARCH 2012
© 2012 Holy Cow Branding, Inc. All rights reserved.

9. Social media helps B2B marketers
improve search results.
Driving inbound links 48%
Increase page rank 45%
Influence organic SEO 40%
Influence keyword purchases 26%
SOURCE: BTOB MAGAZINE, JULY 2010
© 2012 Holy Cow Branding, Inc. All rights reserved.

10. Fact
Social media is
not a fad. It’s a
revolution that’s
here to stay.
© 2012 Holy Cow Branding. All rights reserved.

11. Social media & blogs generate real customers.
% OF CHANNEL USERS WHO ACQUIRED A
62%
CUSTOMER THROUGH THIS CHANNEL
60% 57%
52%
44%
40%
20%
0%
Company Blog LinkedIn Facebook Twitter
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
© 2012 Holy Cow Branding, Inc. All rights reserved.

12. Fact
The more
keyword-rich
content you
create, the more
Google will love
you… even on
LinkedIn.
© 2012 Holy Cow Branding. All rights reserved.

13. © 2012 Holy Cow Branding, All rights reserved.
Branding. Inc. All rights reserved. Don’t Be The Broken Link

14. LinkedIn drives the most customers to B2B.
80% THAT ACQUIRED A
CUSTOMER
65% THROUGH THIS
CHANNEL.
60% 55%
43% 40%
40%
20%
0%
LinkedIn Company Blog Facebook Twitter
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
© 2012 Holy Cow Branding, Inc. All rights reserved.

15. Quick Facts
Used by
Average 120 +
User: Million
44 Yrs
1 New User
Joins Every + 17
Second Million
1.2 Million Members
Comments in Groups
per Week
Sources: dominymedia.com, linkedin.com
© 2012 Holy Cow Branding, Inc. All rights reserved.

16. 2 Critical Points
You’re Networking:
1. Give and receive information to
foster relationships. DON’T SPAM.
2. Don’t use direct selling. Know. Like.
Trust.
© Holy Cow Branding, Inc. All rights reserved.

17. Develop Wicked Profiles
Be Interesting:
1. Have a complete profile.
2. Integrate Applications.
3. List skills and/or products and
services.
© 2012 Holy Cow Branding, Inc. All rights reserved.

18. Look Beyond Your Profile
Be Proactive:
1. Use Advanced Searches to find
people in your target audience.
2. Browse your network regularly.
3. Use Saved Searches to get weekly
lists of new prospects.
© 2012 Holy Cow Branding, Inc. All rights reserved.

19. Engage.
Be Active:
1. Contribute to the right groups.
2. Answer questions.
3. Share information.
© 2012 Holy Cow Branding, Inc. All rights reserved.

20. Fact
LinkedIn is for
companies, too.
© 2012 Holy Cow Branding. All rights reserved.

21. © 2012 Holy Cow Branding. All rights reserved. Don’t Be The Broken Link

22. Promote.
Educate & Inform:
1. Give insight into your company.
2. Position your company.
3. Develop a strategy for updating
content.
© 2012 Holy Cow Branding, Inc. All rights reserved.

23. Grow.
Generate Leads:
1. Answer questions
2. Join groups your prospects
participate in
3. Publish content; make it easy to
share
© 2012 Holy Cow Branding, Inc. All rights reserved.

24. Thank You!
Connect With Me
@LoranaPrice
@HolyCowBranding
In/LoranaPrice
#HolyCowSpeaks
www.holycowbranding.com
Special thanks to HubSpot for
the research and graphs used
in this presentation.
© 2012 Holy Cow Branding. All rights reserved.