1. Calmat MBABUS 523 Strategic Analysis of 4food Pei-Jung Chiang Edmond Low

3. How to order?

4. How it works?

5. Company strategy

6. 4P

7. New wave strategy

8. Five Porters’ Forces

9. ConclusionCherri Confidential

10. What is 4food? 4 Food opened on August 16, 2010 in Midtown, New York (emerging industry). A fast food restaurant. Mission: De-junk fast food™. The restaurants are designed to function as community hubs Cherri Confidential

11. How to order? 141 Billion burger combos!! Cherri Confidential

14. Step 2: Make Your Burger Famous, by naming it and then marketing it to your friends using our suite of social marketing tools.

15. Step 3: Your burger is entered into our product database and given a unique SKU.

16. Step 4: Every time your burger is purchased you receive a 4food quarter in your 4food account.

17. Step 5: Hit burgers are featured in-store and online on the Buildboard Chart.

18. Step 6: Come back to 4food to order build more custom burgers or spend your earnings.

19. Customers can check-in X times a week to earn a 4foodie Merit Patch and double the value of the intelligent coupons on their smart receipts.Edmond Confidential

20. Company Strategy Tech savvy Employ people Socially mind Social network Free Wi-Fi Mobile app Cherri Confidential

21. It is healthy It is fresh It is customized Mission: De-Junk fast food!! Edmond Confidential

23. Depend on the ingredientsEdmond Confidential

25. A giant leaderboard

26. There are constant remindersCherri Confidential

27. Streaming Twitter information Foursquare check-ins Activity that’s going on on Facebook. Streaming the World Cup final Unlimited!!!

28. Make Your Burger Famous Market it to your friends!! Cherri Confidential

29. New Wave Strategy - Social media Reduce marketing budget Distribute word of mouth Create loyal customers Make news Cherri Confidential

31. Thumbs up for 4Food entering the food industry (>200,000 restaurants; $120B sales in US) taking advantage of the cloud computing tech trend by utilizing the social media facilities at right time to market.

32. Able to raise health awareness

33. 4Food need to continue their new creativity/ innovation to capture consumer attention for future growth and successEdmond Confidential

34. Conclusion: Social and mobile tech are the new business realities to key success factors. Cherri Confidential