Manju Princy

mba retail shop retail marketing retailing retail management retail marketing and advertising entrepreneur students business entrepreneurship threats opportunity weakness strengths johari window personal branding self analysis swot analysis swot strategic planning types of retailers steps in retail retail marketing mix project work rural market report rural immersion programme rural market imc plan for small shop marketing objectives imc process space utilization in shop impulse buying behaviour impulse buying merchandise planning retail analysis retail plan marketing marketing strategy market plan planning imc communications integrated evolution characteristics type role process slideshare ppt presentation ideas idea business model small business