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Empha&ze	
  and	
  Define	
  
Luis	
  Rasquilha	
  
Design	
  Thinking	
  Ac&on	
  Lab	
  
Stanford	
  University	
  
This	
   week’s	
   assignment	
   is	
   about	
   developing	
  
empathy	
  for	
  someone	
  who	
  has	
  a	
  stake	
  in	
  the	
  
school-­‐to-­‐work	
   transi&on,	
   and	
   defining	
   a	
  
problem	
  or	
  need	
  (*)	
  he/she	
  has	
  related	
  to	
  the	
  
challenge.	
  
Emphaty	
  Map	
  
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
To	
  apply	
  the	
  technical	
  
knowledge	
  in	
  the	
  
professional	
  reality	
  
Bring	
  to	
  prac&ce	
  all	
  the	
  
info	
  learned	
  in	
  university	
  
using	
  the	
  best	
  tools	
  
Professional	
  success	
  is	
  
based	
  on	
  doing,	
  
supported	
  by	
  knowing	
  
Leave	
  school	
  is	
  a	
  new	
  reality	
  
My	
  fear	
  is	
  not	
  be	
  able	
  to	
  apply	
  my	
  knowledge	
  
I’m	
  young	
  so	
  without	
  experience	
  in	
  companies	
  
Witch	
  company	
  should	
  I	
  apply	
  to?	
  	
  
I	
  think	
  University	
  is	
  more	
  based	
  in	
  theory	
  
Management	
  
student	
  ending	
  
is	
  degree	
  
Several	
  professors	
  didn’t	
  have	
  
prac&cal	
  experience	
  
How	
  they	
  see	
  a	
  trainee?	
  
I	
  don’t	
  know	
  enough	
  to	
  grab	
  the	
  opportunity	
  
Maybe	
  I	
  will	
  not	
  be	
  prepared	
  
Its	
  difficult	
  to	
  know	
  what	
  they	
  want	
  
Entering	
  a	
  new	
  world	
  with	
  new	
  
persons,	
  needs	
  and	
  challenges	
  is	
  
at	
  the	
  same	
  &me	
  exci&ng	
  but	
  
terrifying	
  because	
  is	
  changing	
  his	
  
comfort	
  zone	
  
Prepare	
  the	
  path:	
  knowing	
  the	
  company,	
  
their	
  history,	
  culture,	
  DNA,	
  etc.	
  
Developing	
  training	
  methods	
  at	
  home	
  
before	
  entering	
  the	
  company.	
  
Search	
  for	
  something	
  that	
  iden&fies	
  with	
  
his	
  values	
  and	
  desires,	
  not	
  any	
  kind	
  of	
  job.	
  
Proac&ve	
  aXtude	
  to	
  deliver	
  
before	
  they	
  ask	
  
	
  
Ask	
  when	
  has	
  doubts	
  but	
  
supported	
  in	
  previous	
  search	
  
and	
  founded	
  solu&ons	
  
	
  
Apply	
  the	
  theory	
  tools	
  and	
  
methods	
  in	
  the	
  projects	
  to	
  
support	
  the	
  recommenda&ons	
  
and	
  decisions	
  
	
  
Ear	
  more	
  than	
  talk	
  
	
  
Observe	
  and	
  learn	
  all	
  the	
  &me	
  
	
  
	
  
	
  

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Ass 3 emphatize and define

  • 1. Empha&ze  and  Define   Luis  Rasquilha   Design  Thinking  Ac&on  Lab   Stanford  University   This   week’s   assignment   is   about   developing   empathy  for  someone  who  has  a  stake  in  the   school-­‐to-­‐work   transi&on,   and   defining   a   problem  or  need  (*)  he/she  has  related  to  the   challenge.  
  • 2. Emphaty  Map   Problem statement Stakeholder NEEDS A WAY TO (describe person using empathetic language) (needs are VERBS) DO SAY THINK FEEL BECAUSE InsightNeed STAKEHOLDER Insights Design Thinking Action Lab 2013 To  apply  the  technical   knowledge  in  the   professional  reality   Bring  to  prac&ce  all  the   info  learned  in  university   using  the  best  tools   Professional  success  is   based  on  doing,   supported  by  knowing   Leave  school  is  a  new  reality   My  fear  is  not  be  able  to  apply  my  knowledge   I’m  young  so  without  experience  in  companies   Witch  company  should  I  apply  to?     I  think  University  is  more  based  in  theory   Management   student  ending   is  degree   Several  professors  didn’t  have   prac&cal  experience   How  they  see  a  trainee?   I  don’t  know  enough  to  grab  the  opportunity   Maybe  I  will  not  be  prepared   Its  difficult  to  know  what  they  want   Entering  a  new  world  with  new   persons,  needs  and  challenges  is   at  the  same  &me  exci&ng  but   terrifying  because  is  changing  his   comfort  zone   Prepare  the  path:  knowing  the  company,   their  history,  culture,  DNA,  etc.   Developing  training  methods  at  home   before  entering  the  company.   Search  for  something  that  iden&fies  with   his  values  and  desires,  not  any  kind  of  job.   Proac&ve  aXtude  to  deliver   before  they  ask     Ask  when  has  doubts  but   supported  in  previous  search   and  founded  solu&ons     Apply  the  theory  tools  and   methods  in  the  projects  to   support  the  recommenda&ons   and  decisions     Ear  more  than  talk     Observe  and  learn  all  the  &me