Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products. Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more. The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.

1. By Mrs. Radner’s 4th Graders
Created in Technology Class with Ms. Rothfeld
May 2013

2. Dear Viewer,
The fourth graders and I would like to share with you one of our favorite projects of the
school year: student-created advertisements. The students began by viewing real print and
online advertisements, and explored the use of language, humor, photographs, and
design, to gain insight on what makes certain advertising strategies successful. Students
then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in
creativity, design, and persuasion. They learned and practiced the effective use of text in
headlines, text boxes, speaking and thinking bubbles; text effects, Word Art
styles, position, and rotation; working with photos, picture effects, cropping, and other
modifications; layering objects; inserting and formatting shapes with outlines, fills, and
textures; selecting slide design themes; using dark on light and light on dark when working
with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of
elements; and much more.
The goals of the project were presented in the authentic context of students being “hired”
for a summer internship at an advertising company. They were to prove their skills in the use
of technology, creativity, and design in order to be considered for a full-time position.
The following slide show displays what each student chose as his or her best work. Included
are an introduction and closing with a message from “Specialty Advertising,” the fictitious
company at which students were aiming to secure a job.
Liat Rothfeld
K-4 Technology Teacher

3. To the 4th Graders in Mrs. Radner’s
class at Hillel Day
School, Farmington Hills, Michigan

4.  After reviewing your submissions, we have
reconsidered our offer. Originally, we had planned on
only accepting four of you for a full time job at our
company. However, we were not expecting the level
of talent and creativity that you showed in designing
your advertisements. We feel our company can
benefit from all of your skills in
technology, humor, design, and thinking outside the
box. We would like to offer each and every one of
you a job at our company. With your help, Specialty
Advertising will reach new levels of success.
Sincerely yours,
L.R.
Director, Specialty Advertising

5. Got Milk?
cbox.cz/davidbraunstein
C
Ilan

6. i44.photobucket.com
I hate this
guy!!!!!!!!
Get out of here!!!!!!!!!
Go to Howie’s House O’ Balls.
C
CAT GOT YOU DOWN?
Ilan

7. i44.photobucket.com
Joey

8. Funnytreat.com
Learn to be a movie star… go to
University of Michigan and have fun!
It’s the difference!
Joey

9. Keep an eye on it!
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Alfredo’s
24-hour
Home
Security
Call: 455-888-2378
Get your
security
installed
today.
Zoe

10. Let it be . . . fresh!
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Go to
Me
Fresh
for fresh
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fresh
happiness.
Location: Royal
Oak, Michigan
meheartfresh@yahoo.com
Zoe

11. Funnytreat.com
Thencometo
thereal
Upside-Down
World.
You
will see
how
twisted
your
world
is.
Asa

12. Funnytreat.com
Luke! Luke! I
am your
father!
Well, of course
you are, because
you’re not at
Michael’s Movie
Making Store. So
anyway, if you
want to make a
movie, we have
everything from
props to cameras!
Asa

13. Don’t be afraid to show your
“stuff.”
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Get new hair
dye and show
your stuff. Go to
superhair.com
Matthew

14. Capture the cool!!
funnyphotos.net.au
Capture the cool! Get the
new Super Camera. You
can get the cool in the
air, on the ground, in the
water, and under the water.
Go to Supercamera.com
Matthew

15. Please save the animals.
Call 248-663-9922 and
adopt an animal for free.
Go to a shelter near you.
Anna

16. Do you want a vacation?
Then go to Beaches. From a
massage in the sunset, to a picnic in
the day, or just hanging out with your
friends. Go to Beaches. You’ll love it!
248-883-7893
It’s really
fun.
Anna

17. cbox.cz/davidbraunstein
If you want to
play baseball, go
to Captain’s
Sports today!
And get a
baseball
helmet for free!
Rachel S

18. Go to Wooden Park if you like
wooden things!
Funny-games.biz
I think I
need a
bigger
slide.
I think I
need a
metal
slide.
I agree. A
metal slide
would be
better.
I hate
slides.
Rachel S

19. Funnytreat.comJoseph

20. Want some
watermelon?
cbox.cz/davidbraunstein
Feeling juicy? Then visit
Waldo’s Watermelon
Palace. It will make you
meow for watermelons!
In Waldo’s
Watermelon
Palace, every
thing is
juicy…the
food, the
drinks, and
even the
furniture.
Joseph

21. WANT A CHILD? ADOPT
ONE TODAY!
L
o
v
e
t
h
e
k
i
d
s
At
kids@gmail.com
www.lovethekids.comRachel B

22. CAT REALLY SMART? GET YOUR CAT TESTED AND USED
FOR RESEARCH. SEE HOW SMART YOUR CAT IS. WE WILL
NOT HARM YOUR CAT. YOU WILL GET PAID $100
DOLLARS!
funny-animals.org
Tested cat Co.
Rachel B

23. Do you want to make your cat
happier?
cbox.cz/davidbraunstein
If you want to
make me happy
then get me better
cat food!
Get Lappie’s
cat food! At
Wow Meow’s
Cat Shop! Cats
love it and you
will save money
on it!
Arielle

24. Want an awesome vacation and for less money?
Go to www.AWESOMEVACATION.com!
www.me.berkeley.edu
Arielle

25. We are located at Pond Ridge Rd. by Yummy Street.
If it says
creamery,
you know
it’s
expensive!
We're
the best
place in
town!
www.me.berkeley.eduAva

26. La La Lady Bug
We are located in the Pike Place Market, Seattle.
The best
gardening store
on the planet!
Wait! Wait!
Yes, got it!
That’s right!
Good deals!
And they are
flying around!
Better catch
them soon!
funny-animals.org
Ava

27. DON’T BE A LEMON HEAD! GET
SHEMEN SHEZZ!
cbox.cz/davidbraunstein
IT IS THE
BEST
ISRAELI
OLIVE OIL
SO
FAR, SO
GET
SHEMEN
SHEZZ !!!
Dana

28. Does that look yummy???
funny-animals.org
Get Meow Wow cat food!!!
You can also get toys, bowls,
and so much more! Dana

29. Don’t be a hump! Get a
Camfarri.
bookscape.co.uk/images
What are
those cars
looking
at?
Emilie

30. Does your cat need great food?
Then get some. Go to the
Chow Wow Meow Shop.
funny-animals.org
Call 323-487-
3451 in
Pittsburgh, Pe
nnsylvania.
Emilie

31. LOOKING FOR A DOG? GET ONE NOW!
Rachel B

32. cbox.cz/davidbraunstein
Well at
Citrus
City
we have
everything
from lime to
orange juice!
Remember
what we
say:
when
life gives
you
lemons,
you go
to Citrus
City.
Just on the corner of 1234 Street St.
Asa