In this material, I have tried to summarize and provide an overview about the video game industry. By defining the main concepts as classification norms including genres, platforms and rating, then providing an introduction about Production Nature,
Production Team, Supply Chain, Marketing Overview (not completed in this version), Sample Games and Sample Egyptian Cartoons.
In part two, I am elaborating more about the video game production through defining the different production stages.
In part 3, i have tried to conclude part 1 and 2, then summarizing my suggested strategy to develop an international level video game industry in Egypt.
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Gaming industry part 1 - introduction
1. Gaming Industry
Part 1
Introduction to the Main Concepts
November 2009
Prepared By:
Al-Motaz Bellah Alaa Al-Agamawi
VP, Business Development
ISIS Group
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
2. Table of Content
2
Game Classification
Genres
Platforms
Rating
Production Nature Overview
Production Team Overview
Supply Chain
Marketing Overview (not completed in this version)
Sample Games
Sample Egyptian Cartoons
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
3. Game Classification
3
Platform
Genres
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
4. Game Classification… Genres
4
Video game genres are used to
categorize video games based on their game
play interaction rather Genres
than visual or narrative differences.
A video game genre is defined by a set of Subgenres
game play challenges.
They are classified independent of Game PLAY
their setting or game-world content, unlike other
works of fiction such as films or books.
For example, an action game is still an action
game, regardless of whether it takes place in a
fantasy world or outer space.
Source: http://en.wikipedia.org/wiki/Video_game_genres
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
5. Game Classification… Genres
5
Action Strategy Puzzle
War Logic Puzzle
First-Person Shooters
Real Time Word Game
Second-Person Shooters Memory Game
Economic/Political
Third-Person Shooters …
Simulation
Adventure Action Puzzle
Vehicles
Text-Based Land vehicle Have moving
Graphical Air Vehicle objects and
Action- Adventure Water Vehicle require the
Role-Playing Sports player to deal
Horror Professional Team with continuously
Individual …
Super Heroes
Pirates
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
6. Game Classification… Platforms
6
Arcade game
Console game
Play station
Xbox
Wii
Handheld video game
Game Boy
Massively multiplayer online game
Mobile game
Online game
Personal computer game
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
7. Game Classification… Rating
7
Source: http://www.esrb.org/ratings/ratings_guide.jsp
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
8. Game Classification… Rating
8
Source: http://www.esrb.org/ratings/ratings_guide.jsp
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
9. Production Nature Overview…
9
Preproduction
Production
Postproduction
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
10. Production Nature Overview…
10
Preproduction:
• Design Specification: Pitch Paper and Design Proposal
• Game Design Document
• Technical Review
• Selecting Game Engine (Middleware)
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
11. Production Nature Overview…
11
Production:
• Interactive Prototype
• Designer Tools (Map Editor, Scripting Language, …)
• User Interface
• Balancing Game Play
• Debugging
• Marketing
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
12. Production Nature Overview…
12
Postproduction:
• Marketing and distribution of Game
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
13. Production Team Overview…
13
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
14. Production Team Overview…
14
Source: Game Design and Development, By Michael Moore, Pearson, 2007
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
15. Supply Chain…
15
Publisher Pays to developer a down payment
Publisher Pays to developer a royalty fee about
15% per copy Direct revenue.
Assuming customer price 50 USD
the developer takes 15% from 32.5 Usd
Apprx. 5 USD per copy
About 35% of price goes to resellers and
distributors. About 17.5 USD from the 50 USD
Publisher main Cost items includes…
Overhead expenses, packaging (4 to 6$),
sales commission, inventory, marketing cost about
5$
Publisher Share goes down to an average of 11$
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
16. 16
International Games Samples
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
18. Sample Games… Assassin’s Creed
18
Ubisoft a France-based company
One Fiscal year by end of 2008, version one sales =
€928 million
Sold over six million units in to retail
The game for Xbox 360 and PlayStation 3 is expected
to sell more than five million copies
It cost $15 million to $20 million to develop, and was in
the works for four years.
Source:http://www.videogamer.com/news/assassins_creed_sales_now_over_six_million.html
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
19. Sample Games… FIFA 2010
19
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
20. Sample Games… FIFA 2010
20
43 million games have been
played online on Xbox 360 and
PlayStation 3
Biggest Sports Game Launch Ever
With Over 1.7M Copies Sold At
European Retail In First Week
Source: http://fifa.easports.com/enUS/earth
http://elmundotech.wordpress.com/2009/10/07/ea-sports-fifa-10-europe-sales-record-recor-de-ventas-en-europa/
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
21. Sample Games… World of ware craft
21
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
22. Sample Games… World of ware craft
22
As a massively multiplayer online game, World of Warcraft
enables thousands of players to come together online and
battle against the world and each other. Players from across
the globe can leave the real world behind and undertake
grand quests and heroic exploits in a land of fantastic
adventure. At long last, the world of Azeroth, first glimpsed in
Warcraft I and further enhanced in subsequent strategy
games, is realized in glorious detail and ready for the arrival
of millions of prospective players. So step upon the hallowed
shores of this embattled world, and see what journeys await
for those who would plumb this ancient realm's many secrets.
Source: http://www.vgchartz.com/games/gamesummary.php?id=6529
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
23. Sample Games… PlayFish
23
50 million registered players today
around 4 million play every day and 25 million played in the last month
five of the top ten games on Facebook
more than two billion minutes playing every month
It was founded by a team of four entrepreneurs with experience in mobile games.
Playfish invests in developing high quality games (spending 3-6 months on development)
Playfish found developing for the Facebook Platform to be very straightforward. "Who Has the Biggest
Brain?" was developed in three months, and is now in the top five games on Facebook.
Source: http://developers.facebook.com/cases/?playfish
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
24. Sample Games… Trivian Online Strategy Game
24
Source: http://www.traviangames.ae/content/company
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
25. 25
Egypt Games Samples
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
26. Sample Games… CellFactor Psychokinetic Wars
26
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
29. Sample Games… Abohadid- Bohaa
29
Abo Hadeed is first full fledged 3D PC and network
game ever to be inspired by the egyptian environment.
The game is a third person shooter action game, where
the pratagonist ( Abo Hadeed ) struggles against
various criminal groups in various Egyptian scenes.
Through those adventures, Abo Hadeed fights different
enemies, solves difficult puzzles and discovers a lot of
staggering revelations.
Source: http://www.immersionsoftware.com/ and http://www.cellfactorgame.com/
http://www.ubi.com/US/Games/Info.aspx?pId=7298 and http://www.gamershell.com/companies/ubisoft/610954.html
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
30. 30
Egypt Cartoon Sample
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
31. Sample Games… Cartoon Sample
31
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
32. 32
For More Information and Further Discussions
Al-Motaz Bellah Alaa Al-Agamawi
Email: magamawi@gmail.com
Skype ID: magamawi
Linkedin Profile: http://www.linkedin.com/in/motazalagamawi
SlideShare Profile: http://www.slideshare.net/magamawi
thank you…
Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi