3. IKEA FRANCE
● 2013 : Leader in home furnishings
● Stagnation : same market share than 2012
● Tough competition : CONFORAMA, BUT and
ALINEA.
4. IKEA AND E-COMMERCE
● Alinea's main goal : becoming the European leader in
the online furniture sector
● Alinea signed a partnership with rueducommerce.com.
5. SOLUTIONS
-IKEA FRANCE should start looking for partners and start
investing :
- Hire profesional website designers.
- Compete with ALINEA and becoming the European
leader in online furniture sector.
6. Thank you for your attention
Tack för er uppmärksamheten
7. Thank you for your attention
Tack för er uppmärksamheten