IKEA France Faces Tough Competition in Online Furniture Space

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IKEA FRANCE AND THE SECTOR OF E-COMMERCE

Business

IKEA FRANCE
● 2013 : Leader in home furnishings
● Stagnation : same market share than 2012
● Tough competition : CONFORAMA, BUT and
ALINEA.

IKEA AND E-COMMERCE
● Alinea's main goal : becoming the European leader in
the online furniture sector
● Alinea signed a partnership with rueducommerce.com.

SOLUTIONS
-IKEA FRANCE should start looking for partners and start
investing :
- Hire profesional website designers.
- Compete with ALINEA and becoming the European
leader in online furniture sector.

Thank you for your attention
Tack för er uppmärksamheten

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IKEA France Faces Tough Competition in Online Furniture Space

2. About IKEA

3. IKEA FRANCE ● 2013 : Leader in home furnishings ● Stagnation : same market share than 2012 ● Tough competition : CONFORAMA, BUT and ALINEA.

4. IKEA AND E-COMMERCE ● Alinea's main goal : becoming the European leader in the online furniture sector ● Alinea signed a partnership with rueducommerce.com.

5. SOLUTIONS -IKEA FRANCE should start looking for partners and start investing : - Hire profesional website designers. - Compete with ALINEA and becoming the European leader in online furniture sector.

6. Thank you for your attention Tack för er uppmärksamheten

7. Thank you for your attention Tack för er uppmärksamheten