This is the slide deck of a presentation to Lee Hecht Harrison sponsored by Hewitt Associates and Lee Hecht Harrison on developing a marketing plan and utilizing social media tools to advance your visibility in your career transition search.

1. Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint Wednesday, September 29, 2010 – 9 :00 AM to 10:30 AM EST

2. The Battlefield has changed forever

7. Develop a personal marketing plan

9. Is my resume up to snuff?

10. A Strong resume is about balance

12. Be Prepared….Get an Edge on your Digital Footprint

13. Tools for Success

14. Google Profile – Your Virtual Business Card

16. HCI – Human Capital Institute

17. Start a Blog – Share your knowledge with the world – Engagement is the new media

18. Google Products – They are your friend

19. Google Sites – Develop a URL Resume Page

20. Custom Searches – Find what you are looking for right at your fingertips

22. Is my content reaching the right population? – Try Tweet Reach

23. Is Your Resume on Twitter? TwitRes can help

24. Pluggio.com – Social Media Consolidation and Scheduling Dream! (Free Trial Available)

25. Aggregator sites to track my networks – Try Plaxo

26. Facebook – The age old dilemma between my professional and social life? What is appropriate?

27. Social Diligence – 30 Day Free Trial

28. Pipl.com

29. 123People.com

30. Tracking my traffic – Now cyber stalking is getting fun

31. Going Up! – New Metrics Tool (More Chart/Graph Friendly