2. Our Approach Typical Program Structure: 2 Days + 3-6 Webinars A typical MarketCulture program is an intensive and memorable learning laboratory
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5. Classroom Activities and Exercises Web Based Pre and Post Quizzes PowerPoint Slides Software Tools Course Notes Instructor’s Manual “ Take Home” Templates Case Studies E-learning module Reference guides Courseware Overview
6. Market-Driven Behavior Skills Checklists Performance Contracts Agreements from team on implementation Leader Tools and Deliverables Market Responsiveness Index Results Courseware from Participation + Group Presentations Uncovers cultural and system inhibitors Allows easy rating of team on Skills implementation Provides a vehicle for Individual accountability Provides reference materials for continued reinforcement
10. Core Performance Improvement Programs A customised curriculum can be developed to address a company’s specific business needs and marketing skill development requirements. Learning Programs 1. Marketing Concepts and Practice 2. Strategic Market Analysis and Tools 3. Value Propositions that Stick 4. Pricing Strategy and Tools 5. Generating Marketing Profitability 6. Competitive Marketing Strategy 7. Strategic Market Management Market-Driven Skills Marketing Mix Strategies Market Analysis Marketing Profitability Strategic Marketing Suitability to Firm’s Marketing Roles All Marketeers Offer Development Specialists Product Specialists Segment Strategists Marketing Business Analysts Pricing Specialists Offer Development Specialists Product Specialists Segment Strategists Others 9. Marketing Leadership and Influencing Skills Digital Marketing Channels 8. Social Media Marketing 101 All Marketeers