Common Pitfalls and Practical Tips for Social Marketing and Behavior Change Programs shared by a seasoned practitioner at a forum for advocates committed to reducing the use of fossil fuels.
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Behavior Change & Social Marketing: Common Pitfalls, Practical Tips
1. Reducing the Use of Fossil Fuels High Meadow Fund October 15, 2010 Behavior Change & Social Marketing: Common Pitfalls, Practical Tips
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Notes de l'éditeur
VDH — Youth Abstinence Program March 24, 2001 Marketing Partners, Inc.
VDH — Youth Abstinence Program March 24, 2001 Marketing Partners, Inc.
Stories as Examples of Pitfalls: #1 Man Phone: Need for men-only hours and specially trained staff at PPNNE health clinics; SNAP: Need for Food stamp program to be honored at local farmers markets #2 RSEP’s specific audience segments: Fix-it Foulups, dog owners, etc. (handout?) #3 Diabetes program: Assumed ignorance or stubborn lack of compliance; found physicians were downplaying “a touch of sugar,” pharma companies were glossy and not trusted, while public health materials were depressing, incomplete and lacked respect. Multiple examples where proven concepts were ignored: stages of change, social norms, diffusion of innovations, social psychology and behavior change research on cognitive biases and decision-making preferences. #4 So many examples…Competition with money and well-executed marketing campaigns, competition for time, competition for attention, competition for money, competition for social norm. Best example, big tobacco, climate change skeptics VDH — Youth Abstinence Program March 24, 2001 Marketing Partners, Inc.
VDH — Youth Abstinence Program March 24, 2001 Marketing Partners, Inc.