Behavior Change & Social Marketing: Common Pitfalls, Practical Tips

•Télécharger en tant que PPT, PDF•

0 j'aime•369 vues

Common Pitfalls and Practical Tips for Social Marketing and Behavior Change Programs shared by a seasoned practitioner at a forum for advocates committed to reducing the use of fossil fuels.

Business

Reducing the Use of Fossil Fuels High Meadow Fund October 15, 2010 Behavior Change & Social Marketing: Common Pitfalls, Practical Tips

Overview ,[object Object],[object Object],[object Object],[object Object]

Stories of Common Pitfalls ,[object Object],[object Object],[object Object],[object Object]

Three Lessons Learned about Common Pitfalls in Approach ,[object Object],[object Object],[object Object]

Practical Tips ,[object Object],[object Object],[object Object]

Consensus on Ten Fundamental Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Components, cont ’d ,[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

PR 101

Launch 48

Maximizing Your Public Relations Efforts I

LSS of Northern California

Networking the Force Multiplier

microsoftventures

This is the presentation used to provide insight into the process of successfully engaging users in social media. The process follows our five canons, and can be used for pretty much any type of communication - digital, traditional or guerrilla. The focus of the presentation was on sticking to the process, implementing the briefs, the strategies and the mindset on how to manage a successful marketing campaign - using social only as a technology to achieve your goals. The most important message that we wanted our audience to leave with, was how important it is to stick to the process. There is no formula to success, but there is a process - and it is the process we use to drive results for our clients. Hope you enjoy it.

ALDE Social Media for Non-Profit Presentation

5ivecanons

Harnessing the Power of Social Media

microsoftventures

Employee Rels

Corinne Weisgerber

5 steps to no-nonsense insightful commercial qual

Incite

#SUWLR 2014, Advocating for a Cause: Lindsay Torrico

Student United Way

Lecture jan 24 2011

Strategy Director

Mkt 337 am pm

Faysal Ahmed Likhon

Evaluating and Measuring the Effects of Public Relations

NosdaComunicacao

Is Influencer Marketing Worth It?

CallieSuppa

Tendances (12)

PR 101

Maximizing Your Public Relations Efforts I

Networking the Force Multiplier

ALDE Social Media for Non-Profit Presentation

Harnessing the Power of Social Media

Employee Rels

5 steps to no-nonsense insightful commercial qual

#SUWLR 2014, Advocating for a Cause: Lindsay Torrico

Lecture jan 24 2011

Mkt 337 am pm

Evaluating and Measuring the Effects of Public Relations

Is Influencer Marketing Worth It?

En vedette

How Traffic Lights & Emojis Can Help Improve Student Attendance ; )

Rachel Cosford

Suggestions and Nudges in everyday life

Tom Curtis

Nudging, a Belgian perspective

Nudge v final

Nudge

Nudge Me Tender

Youth and inclusive citizen workshop myanmar country context

PRIA (Society for Participatory Research In Asia)

EC4024 Financial Economics Lecture 19L Neurofinance

Stephen Kinsella

Nudge theory

Torque Data

JTEL Summer School Workshop Psycho-pedagogical theories have a usually underestimated high impact on adaptive education. In the ROLE project, a primary goal is to identify functional and non-functional requirements specifications, with the aim to integrate them into a psycho-pedagogically sound framework as a basis for the development of a highly responsive open learning platform. The results of behavioural and cognitive psychology show that humans make mistakes predictably and this knowledge can be harnessed to support them. Various biases emerge from the interplay between the automatic and reflective system driving our thinking processes. Apparently there are opportunities for choice architecture to influence options in a way that will support choosers to act in their own interest. The main challenge here is to offer nudges that will most likely help and least likely inflict harm, preserving freedom of choice. In this workshop we demonstrate some of human cognitive biases and ask participants to elaborate in collaborative and interactive way on possible consequences for requirements specification of adaptive and recommender learning systems. Our aim is to raise awareness of some outcomes from behavioral and cognitive psychology that can be relevant for the design of future responsive learning solutions.

How can Behavioral and Cognitive Psychology inform Design of Learning Experie...

Milos Kravcik

My one year journey into behavioral economics

matthewstergiou

Nudge - Book Summary

Shiv Shivakumar

Summary of Nudge, presented to IxDA LA

Sarah Gallivan Mitchell

En vedette (13)

How Traffic Lights & Emojis Can Help Improve Student Attendance ; )

Suggestions and Nudges in everyday life

Nudging, a Belgian perspective

Nudge v final

Nudge

Nudge Me Tender

Youth and inclusive citizen workshop myanmar country context

EC4024 Financial Economics Lecture 19L Neurofinance

Nudge theory

How can Behavioral and Cognitive Psychology inform Design of Learning Experie...

My one year journey into behavioral economics

Nudge - Book Summary

Summary of Nudge, presented to IxDA LA

Similaire à Behavior Change & Social Marketing: Common Pitfalls, Practical Tips

· Review the Learning Resources for the week before answering the week 5 discussion. · This week's readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations: A) Post a link to one of your favorite ads and in short essay format, answer the following questions: B) Does it persuade you? C) How? D) Why do you like it? E) Is there anything problematic about the ad? F) Also included a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in proper APA or MLA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails. · After reading this week's Learning Resources, provide an example, (other than those listed in the readings) where public relations campaigns have been effective or ineffective, and provide a link to information about that example. A. Answer, in short answer format, why was the campaign successful or unsuccessful? B. Provide a link to the example. 21st Century Communication: A Reference Handbook Social Marketing Campaigns Contributors: Timothy Edgar & Megan J. Palamé Edited by: William F. Eadie Book Title: 21st Century Communication: A Reference Handbook Chapter Title: "Social Marketing Campaigns" Pub. Date: 2009 Access Date: February 12, 2019 Publishing Company: SAGE Publications, Inc. City: Thousand Oaks Print ISBN: 9781412950305 Online ISBN: 9781412964005 DOI: http://dx.doi.org/10.4135/9781412964005.n91 Print pages: 822-829 © 2009 SAGE Publications, Inc. All Rights Reserved. This PDF has been generated from SAGE Knowledge. Please note that the pagination of the online version will vary from the pagination of the print book. javascript:void(0); http://dx.doi.org/10.4135/9781412964005.n91 Social Marketing Campaigns Social marketing is a perspective that is frequently used by people within the communication discipline to guide them on how to influence behavior. Social marketing can be traced to the writings of the sociologist G. D. Weibe, who in the 1950s asked the question “Why can't you sell brotherhood like you sell soap?” (Weibe, 1951–1952, p. 679). Weibe was trying to make the point that marketing professionals over the years had de- veloped very successful techniques for how to market to large-scale audiences in order to sell soap, cars, and other tangible goods. Weibe wondered why similar techniques could not be used to sell people an idea or a cause. In the 1960s and 1970s, other scholars began to follow his lead and began to develop the principles of what became known as social marketing. To better help you understand what social marketing is, this chapter will be divided into two parts. The first part will provide an overview of the basic concepts and principles, and the second part of the chapter will offer two case studies of actual social marketing campaigns .

· Review the Learning Resources for the week before answering the .docx

alinainglis

10 Steps To Advocacy Lissy De Santis

Physicians for Human Rights

Integrating Behavioural Science in Government Communication

Mike Kujawski

21st Century Communication: A Reference Handbook Social Marketing Campaigns Contributors: Timothy Edgar & Megan J. Palamé Edited by: William F. Eadie Book Title: 21st Century Communication: A Reference Handbook Chapter Title: "Social Marketing Campaigns" Pub. Date: 2009 Access Date: February 12, 2019 Publishing Company: SAGE Publications, Inc. City: Thousand Oaks Print ISBN: 9781412950305 Online ISBN: 9781412964005 DOI: http://dx.doi.org/10.4135/9781412964005.n91 Print pages: 822-829 © 2009 SAGE Publications, Inc. All Rights Reserved. This PDF has been generated from SAGE Knowledge. Please note that the pagination of the online version will vary from the pagination of the print book. javascript:void(0); http://dx.doi.org/10.4135/9781412964005.n91 Social Marketing Campaigns Social marketing is a perspective that is frequently used by people within the communication discipline to guide them on how to influence behavior. Social marketing can be traced to the writings of the sociologist G. D. Weibe, who in the 1950s asked the question “Why can't you sell brotherhood like you sell soap?” (Weibe, 1951–1952, p. 679). Weibe was trying to make the point that marketing professionals over the years had de- veloped very successful techniques for how to market to large-scale audiences in order to sell soap, cars, and other tangible goods. Weibe wondered why similar techniques could not be used to sell people an idea or a cause. In the 1960s and 1970s, other scholars began to follow his lead and began to develop the principles of what became known as social marketing. To better help you understand what social marketing is, this chapter will be divided into two parts. The first part will provide an overview of the basic concepts and principles, and the second part of the chapter will offer two case studies of actual social marketing campaigns that will illustrate the concepts. The first case study tells the story of the VERB campaign that was aimed at 9- to 13-year-olds to increase their physical activity; the second case, which focused on environmental concerns, provides a unique example of how social marketing sought to help restore a threatened ecosystem in the Chesapeake Bay through an innovative campaign called “Save the Crabs, Then Eat 'Em.” What is Social Marketing? Answering the question of “What exactly is social marketing?” has proved to be a challenge historically. It is not its own academic discipline; it is not a science; and it is not a formal theory or model. Perhaps it is best described as a tool or framework for behavior change. In an attempt to distinguish social marketing from other types of initiatives, the noted social marketing expert Alan Andreasen (2002) offered six defining criteria: 1. Behavior change is the benchmark used to design and evaluate interventions. 2. Projects consistently grounded strategy in audience research. 3. There is careful segmentation of the targe.

21st Century Communication A Reference Handbook Social .docx

vickeryr87

Dienstag

Igor ter Halle

What is Public Communication

toddkedwardsPearson

Social marketing

Amany El-seoud

Sosm hiv std conference presentation may 2010

SUMA/Orchard Social Marketing

chapters13_14_COM126

William Hoffman

Developing Effective Health Communication Campaigns for Your STD Program

CDC NPIN

Updated day 2 part 1 -social marketing basics training slides

progroup

Fellows annotated

Jamie Gallagher

Pathways to Impact and Public Engagement

Jamie Gallagher

Social marketing

ARUNAYESUDAS

Social marketing 1 2 3 mod

POOJA UDAYAN

An overview of 10 distinguishing ideas of social marketing for social change. These ideas are drawn from the book, "Social marketing and social change: Strategies and tools for improving health, well-being and the environment." It includes excerpts from the book as well as references for further reading. It begins with re-conceptualizing social problems from being those that require top-down prescriptions to being wicked puzzles that require searches for solutions with the people they are intended to serve. The international consensus definition of social marketing is presented, followed by 10 principles: 1. A marketing orientation 2. Theory and evidence-based 3. Segmentation 4. Research to inform program development 5. Designing products, services and behaviors that fit people's reality 6. Positioning behavior change 7. Realigning incentives and costs for products, services and behavior change 8. Creating equitable opportunities and access 9. Communicating change in linguistically, culturally relevant and ubiquitous ways 10. Program monitoring NOTE: Downloads of this presentation include talking points for each slide. Reviews of the book: “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

Marketing for Social Change

craig lefebvre

Social marketing

Mikael Wagner

strenth & bottom up-antony.ppt

Antony975242

Business Research ppt

Prashant Kumar

How To Understand Your Audience Better | The Entrepreneur Review

TheEntrepreneurRevie

Similaire à Behavior Change & Social Marketing: Common Pitfalls, Practical Tips (20)

· Review the Learning Resources for the week before answering the .docx

10 Steps To Advocacy Lissy De Santis

Integrating Behavioural Science in Government Communication

21st Century Communication A Reference Handbook Social .docx

Dienstag

What is Public Communication

Social marketing

Sosm hiv std conference presentation may 2010

chapters13_14_COM126

Developing Effective Health Communication Campaigns for Your STD Program

Updated day 2 part 1 -social marketing basics training slides

Fellows annotated

Pathways to Impact and Public Engagement

Social marketing

Social marketing 1 2 3 mod

Marketing for Social Change

Social marketing

strenth & bottom up-antony.ppt

Business Research ppt

How To Understand Your Audience Better | The Entrepreneur Review

Plus de Marketing Partners, Inc.

21 Inspiring Quotes from Changemakers

Marketing Partners, Inc.

Leverage LinkedIn

Marketing Partners, Inc.

10 Tips for Media Interview Preparation

Marketing Partners, Inc.

Social media integration for values-based organizations

Marketing Partners, Inc.

3-Step Guide to Using Message Triangles

Marketing Partners, Inc.

Message Triangle

Marketing Partners, Inc.

Using Your Message Triangle

Marketing Partners, Inc.

Plus de Marketing Partners, Inc. (7)

21 Inspiring Quotes from Changemakers

Leverage LinkedIn

10 Tips for Media Interview Preparation

Social media integration for values-based organizations

3-Step Guide to Using Message Triangles

Message Triangle

Using Your Message Triangle

Dernier

Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare

doctorjoe1984

MichaelStarkes_UncutGemsProjectSummary.pdf

mstarkes24

Presentation4 (2) survey responses clearly labelled

CaitlinCummins3

How Do Venture Capitalists Make Decisions by Harvard & Stanford Professors: Venture Capitalists (VCs) play a pivotal role in shaping the future of innovation, funding groundbreaking startups that redefine industries. A comprehensive study led by Paul Gompers, along with esteemed colleagues from Harvard and Stanford, delves into the decision-making processes of VCs, offering unique insights into what drives their investment choices. Key Takeaways from the Study: 1) Management Over Market: VCs prioritize the management team's capabilities more than the business's market potential, highlighting the critical importance of strong leadership. 2) Strategic Deal Sourcing: Successful VCs rely heavily on their professional networks for deal sourcing, emphasizing the value of strong relationships and a solid reputation in the industry. 3) Value-Added Post-Investment: Beyond capital, VCs contribute significantly to startup success by providing strategic guidance, connecting with customers, and aiding in key hires.

How Do Venture Capitalists Make Decisions?

Alejandro Cremades

Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.

daisycvs

In an era where change is the only constant, the internal audit landscape continues to evolve at a rapid pace. As professionals committed to upholding the highest standards of ethics, governance, and risk management, it's crucial to stay abreast of these changes. This year marks a pivotal moment in this journey with the release of the 2024 Global Internal Audit Standards by The Institute of Internal Auditors (IIA). These newly updated standards are not just a set of guidelines; they are a beacon that guides internal auditors through the complexities of modern business environments. They reflect a deep understanding of the challenges and opportunities faced by auditors in a world that is increasingly digital, interconnected, and regulated. Stay tuned as I delve deeper into each aspect of these groundbreaking standards. In my upcoming posts, I will be dissecting, summarizing, and offering insights into how these standards can be effectively implemented in various audit scenarios. As we embark on this journey together, I invite you to engage, question, and discuss these standards. Let's explore how they can shape the future of internal auditing.

Global Internal Audit Standards 2024.pdf

Amer Morgan

Hyundai capital 2024 1q Earnings release

irhcs

Elevate Your Online Presence with SEO Services

HaseebBashir5

Powerpoint showing results from tik tok metrics

CaitlinCummins3

At the heart of YourLegal’s approach is the seamless integration of cutting-edge technology into the fabric of CPA firms. Our platform is designed to enhance operational efficiency, streamline workflows, and mitigate the risk of errors. Through the judicious use of advanced tools, our Virtual CFOs ensure that your firm is equipped with the latest technological solutions, providing real-time insights and analytics that are instrumental in making informed decisions during the tax season’s crunch time.

Navigating Tax Season with Confidence Streamlines CPA Firms

YourLegal Accounting

Forensic accounting is not a mere examination of financial records; it’s a journey into the narrative that unfolds within the ledgers. Beyond the digits and decimals lie stories of financial decisions, risks taken, and the overall health of a business. Our approach at YourLegal is to unveil these stories, providing our clients with insights that go beyond the surface. By understanding the context surrounding financial transactions, we empower businesses to make informed decisions that align with their strategic objectives.

Beyond Numbers A Holistic Approach to Forensic Accounting

YourLegal Accounting

hyundai capital 2023 consolidated financial statements

irhcs

Moradia Isolada com Logradouro; Detached house with patio in Penacova

imostorept

Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck

HajeJanKamps

www.seribangash.com An Article of Association is a legal document that contains the rules, regulations, and guidelines for the internal management and operation of a company. It is one of the two key documents along with the Memorandum of Association that forms the company's constitution, outlining its structure and objectives. While the Memorandum of Association defines the company's external objectives and powers, the Article of Association deals with its internal affairs. https://seribangash.com/public-private-company-difference/ Here's a detailed note on the Article of Association: Contents: The Article of Association typically includes provisions regarding the rights and duties of shareholders, the appointment and removal of directors, the conduct of board and general meetings, the distribution of dividends, the issuance and transfer of shares, borrowing powers of the company, and any other matters relating to the administration and management of the company. Flexibility: Unlike the Memorandum of Association, which is relatively fixed and requires formal procedures to amend, the Article of Association can be amended more easily by passing a special resolution in a general meeting of shareholders. This flexibility allows companies to adapt their internal rules according to changing circumstances and requirements. https://seribangash.com/public-private-company-difference/ Standard Provisions: While companies have the flexibility to customize their Articles to suit their specific needs, certain standard provisions are commonly included, such as: Shareholders' rights and obligations: Including voting rights, procedures for convening meetings, and methods for appointing proxies. Directors' powers and responsibilities: Specifying the powers of the board of directors, procedures for appointment, retirement, and removal of directors, and rules for board meetings. Dividend policies: Outlining the procedures for declaring and distributing dividends to shareholders. Transfer of shares: Stipulating the process for transferring shares, including any restrictions or pre-emption rights. Borrowing powers: Defining the limits and conditions under which the company can borrow money. https://seribangash.com/public-private-company-difference/ Winding up procedures: Describing the procedures for voluntary or involuntary winding up of the company. Legal Requirement: In most jurisdictions, companies are required to have Articles of Association as part of their incorporation documents. These Articles must comply with the laws and regulations of the jurisdiction in which the company is registered. Public Accessibility: While the Memorandum of Association is a public document that anyone can access, the Article of Association is often kept as an internal document and may not be available for public inspection. Binding Nature: The provisions contained in the Article of Association are binding on the company, its shareholders, directors, and other officers.

Constitution of Company Article of Association

seri bangash

Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion

Alejandro Cremades

It’s like maintaining a diary for your business’s financial affairs. Picture this: Every dollar coming in and every penny going out is diligently noted and neatly organized, just like entries in a personal journal. For instance, imagine you own a small bakery. Every time a customer buys a cupcake or you purchase ingredients like flour and sugar, those transactions are recorded in your business diary. It’s a straightforward way of keeping tabs on your bakery’s financial story, making sure nothing slips through the cracks.

How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...

YourLegal Accounting

wagamamaLab presentation @MIT 20240509 IRODORI

IRODORI inc.

Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx

Texas Flange

MEANING AND CHARACTERISTICS OF TAXATION.

abejeblooda

Dernier (20)

Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare

MichaelStarkes_UncutGemsProjectSummary.pdf

Presentation4 (2) survey responses clearly labelled

How Do Venture Capitalists Make Decisions?

Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.

Global Internal Audit Standards 2024.pdf

Hyundai capital 2024 1q Earnings release

Elevate Your Online Presence with SEO Services

Powerpoint showing results from tik tok metrics

Navigating Tax Season with Confidence Streamlines CPA Firms

Beyond Numbers A Holistic Approach to Forensic Accounting

hyundai capital 2023 consolidated financial statements

Moradia Isolada com Logradouro; Detached house with patio in Penacova

Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck

Constitution of Company Article of Association

Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion

How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...

wagamamaLab presentation @MIT 20240509 IRODORI

Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx

MEANING AND CHARACTERISTICS OF TAXATION.