Introducing the first marketing calendar to fuse campaign planning and execution, Marketing Calendar from Marketo. Marketing Calendar enables campaign building through a familiar calendar view empowering marketing teams to coordinate better, be more productive, and move faster than ever before.
Want to see it in action? Join us for a live demonstration to experience firsthand how Marketo’s new calendar product can help teams plan, organize and communicate marketing plans across the organization. Attend to learn how to:
- Streamline and coordinate - avoid unwanted conflicts and gaps in planning
- Move faster - spend less time setting up campaigns and managing schedules
- Get better results - improve engagement and conversions across channels
5. The Bicholim Conflict…
• 17th century war between
Portual and India’s
Maratha Empire
• Helped cement Goa as an
independent Indian state
• Mostly unknown because
it only lasted a year and
had few casualties
6. The Bicholim Conflict…
• 17th century war between
Portual and India’s
Maratha Empire
• Helped cement Goa as an
independent Indian state
• Mostly unknown because
it only lasted a year and
had few casualties
…And it never happened!
7. The Marketing Team
Coordination Challenge
“It was on the
calendar, but never
happened.”
8. The Marketing Team
Coordination Challenge
“It was on the
calendar, but never
happened.”
“It happened, but was
not on the calendar.”
9. The Marketing Team
Coordination Challenge
“It was on the
calendar, but never
happened.”
“It happened, but was
not on the calendar.”
“Every new campaign
interferes with others
already planned.”
10. The Marketing Team
Coordination Challenge
“It was on the
calendar, but never
happened.”
“It happened, but was
not on the calendar.”
“I spend too much time
figuring out what’s
really scheduled.”
“Every new campaign
interferes with others
already planned.”
11. The Marketing Team
Coordination Challenge
“It was on the
calendar, but never
happened.”
“It happened, but was
not on the calendar.”
“I spend too much time
figuring out what’s
really scheduled.”
“Every new campaign
interferes with others
already planned.”
“It’s hard to coordinate all
the activities in flight
across teams & regions.”
12. The Marketing Team
Coordination Challenge
“It was on the
calendar, but never
happened.”
“It happened, but was
not on the calendar.”
“I spend too much time
figuring out what’s
really scheduled.”
“Every new campaign
interferes with others
already planned.”
“It’s hard to coordinate all
the activities in flight
across teams & regions.”
“I’m sending overlapping
messages to customers &
prospects.”
13. Disconnected Calendars Hinder Coordination
70% of marketers still using rudimentary tools for Calendar
• Marketo Research, 2014
Resource:
http://www.marketo.com/reports/marketing-trend-watch-2014-planning-edition/
14. Disconnected Calendars Hinder Coordination
70% of marketers still using rudimentary tools for Calendar
• Marketo Research, 2014
Resource:
http://www.marketo.com/reports/marketing-trend-watch-2014-planning-edition/
15. Marketo Marketing Calendar
Industry’s First Marketing Calendar to Fuse
Campaign Planning and Execution
Helping global marketing teams coordinate better, move faster
and get better results than ever before.
27. Unified
See everything in one calendar
“Marketing Calendar gives everyone on the team the visibility they need to
plan campaigns better from the start”
-Melissa Davies, global marketing operations at SLI Systems
28. Specialized
Views built for marketers
“Marketing Calendar lets me proactively share marketing plans by tailoring
the views for peers, sales and executive leadership”
-Melissa Davies, global marketing operations at SLI Systems
29. Actionable
Build and modify campaigns directly in Calendar
“With Marketing Calendar, we can avoid scheduling conflicts and create a well-orchestrated
experience for our customers”
-Amanda Wolff, executive manager of digital marketing at Elsevier Education
Voted “good article” by readers and nominated to become a featured article (4 million English Wikipedia articles, only 3,772 are ‘featured)
It was on wikipedia, so everyone believed it happened
Voted “good article” by readers and nominated to become a featured article (4 million English Wikipedia articles, only 3,772 are ‘featured)
It was on wikipedia, so everyone believed it happened
Voted “good article” by readers and nominated to become a featured article (4 million English Wikipedia articles, only 3,772 are ‘featured)
It was on wikipedia, so everyone believed it happened
Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes.
Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more.
You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities.
Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether.
With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes.
Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more.
You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities.
Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether.
With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes.
Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more.
You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities.
Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether.
With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes.
Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more.
You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities.
Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether.
With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes.
Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more.
You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities.
Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether.
With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need:
Mission of being found = need for Inbound Marketing
Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing
Measurement with owned, Big Data = need for Analytics & Measurement
In addition, marketers need a solution that delivers:
Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales
A Customer System of Record that is the source of truth for marketing.
The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need:
Mission of being found = need for Inbound Marketing
Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing
Measurement with owned, Big Data = need for Analytics & Measurement
In addition, marketers need a solution that delivers:
Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales
A Customer System of Record that is the source of truth for marketing.
The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need:
Mission of being found = need for Inbound Marketing
Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing
Measurement with owned, Big Data = need for Analytics & Measurement
In addition, marketers need a solution that delivers:
Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales
A Customer System of Record that is the source of truth for marketing.
The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need:
Mission of being found = need for Inbound Marketing
Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing
Measurement with owned, Big Data = need for Analytics & Measurement
In addition, marketers need a solution that delivers:
Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales
A Customer System of Record that is the source of truth for marketing.
The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need:
Mission of being found = need for Inbound Marketing
Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing
Measurement with owned, Big Data = need for Analytics & Measurement
In addition, marketers need a solution that delivers:
Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales
A Customer System of Record that is the source of truth for marketing.