Marketo is built to collect data, and if properly wielded, that data directs you to better marketing spend decisions. You already have all of the data, sitting there ready to be unlocked for valuable insights. Why wouldn’t you unlock the ability to maximize marketing ROI?

1. Unlocking Your Marketo Data
To Find Your North Star
Tom Grubb – Chief Strategy Officer, Digital Pi (@thomasgrubb)
Brian Glover – Principal Product Mktg Mgr, Marketo (@brianjglover)
Contact Us | Live Chat
December 13, 2016

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Analytics & High Performers
Source: Accenture and Massachusetts Institute of
Technology (MIT), Winning with Analytics

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Your Marketo holds a
mountain of valuable data
you can mine for insights…
…but the extent of value
you can extract depends
on your mining tools and
practices

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Without complete data visibility
marketers are decision-impaired

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Past Performance Guides Marketing
Planning & Strategy

7. Acquire names
• Lead Source, Marketo acquisition program
Get people to engage
• First open, click, visit, attend….
Move people forward in the marketing and sales
funnel
• Subsequent opens, buyer stage, velocity…
Influence pipeline and revenue
• Connect opportunity $’s to people in your Marketo programs
Four Areas of Focus to Measure

8. • Dedicated reporting tool
in Marketo
• All your Marketo data,
aggregated & visual
• Easy drag-and-drop pivot
table user interface
• See data as tables, charts
and dashboards
Marketo Advanced Report Builder
(formerly Revenue Cycle Explorer/RCE)

9. Demo
-New Names Performance
-Funnel Analysis
-Multi-Product Interest

10. 1. Formulate and state the marketing question you want
to ask/answer
2. Make sure your questions are actionable; state the
actions for each report
3. Know in depth how the data was derived before you
try to explain
4. Start with simple reports, then iterate and expand on
filters and definitions
Tips for Success

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Marketo Advanced Report Builder:
Usage Maturity Curve
Lead Source
Engagement
Dashboards
Reports
Ad Hoc Reporting
Tags
Pipeline & Revenue
Attribution
Journey Analytics
ABM/Accounts
ROI
Product Interest/
Scoring
Custom Metrics (CLV,
What-if Scenarios)

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So… What Product Do I Need Again?
Purchased or Renewed
IN 2016
Purchased or Renewed
BEFORE 2016
SMB Add Advanced Report Builder to
your subscription
(add Life Cycle Modeler for
journey analytics)
Upgrade to Select Edition
Enterprise Add Advanced Report Builder to
your subscription
(add Life Cycle Modeler for
journey analytics)
Add Revenue Cycle
Analytics (RCA) to your
subscription
Questions? Contact your Marketo sales rep or account manager

13. • Digital Pi is offering a special end-of year promotion for their Gold Standard pack of Advanced
Report Builder/RCE Reports
• Includes:
• Create Gold Standard reports and dashboards
• Dashboard Categories: Lead performance, Program Performance, Program Membership and Funnel Metrics
• Over thirty unique reports and charts
• Live one hour DPI expert review of reports
• Digital Pi is offering this package through the end of the year at a special price of $2,500 (that’s
about 50% off the standard price)
• You must sign up before the end of the year to qualify for this great offer.
• Does not include Life Cycle Modeler implementation for Funnel Metrics (contact us to request a quote!)
• Here’s how to do that:
• Go to http://info.digitalpi.com/RCE-ARB-Special.html and fill out the form
• Email: reports@digitalpi.com
Digital Pi Gold Standard RCE/ARB Special

14. Thank you
Tom Grubb – tom@digitalpi.com / @thomasgrubb
Brian Glover – bglover@marketo.com / @brianjglover
Contact Us | Live Chat
December 13, 2016