1. 17
17
JOBS
GENERATION Z
top names
MOBILITY
William
Jack
Jacob
Lachlan
Oliver
15
HOMES
IN A LIFETIME
EDUCATION
1
2
3
4
5
born 1995-2009
Lily
Chloe
Isabella
Mia
Olivia
Zees
Gen Z
1 in 4
DIGITAL
INTEGRATORS
1 in 3
10 hrs 19 mins
TECH. USE/DAY
1 in 2
SEARCHES/DAY
4,000,000,000
Wealth
$222,000
Average capital city
house price (2063)*
$2.5 mil.
1,000,000,000+
The Zeds
TWEETS/DAY
1,000,000+
APPS
TODAY
CHILDHOOD
Tweens
AGE range
FEMALE
1%
0%
MALE
1946
1945
69+
1964
34% 17%
50-68
1979
21% 35%
2%
12%
1980
1994
20-34
1995
2009
5-19
200 150 100 50
0
0
50 100 150 200
POPULATION (THOSUANDS)
TEENAGER
health
Selfies
% likely to be obese/
overweight when all
Gen Z have reached
adulthood (2027)*
Cray cray
Defs
Onesie
YOLO
77.9 61.8
35-49
1965
42% 36%
Visual
Try & see
Facilitator
Process (how)
Learner centric
Open book world
slanguage
% IN WORKFORCE
redefined lifestages
20TH CENTURY
Screenagers
Bubble Wrap Generation
Teens
ACTIVE USERS
500,000,000
iGen
Click ‘n Go Kids
Cotton Wool Kids
VIEWS/DAY
Avg. annual earnings in
2063 (as Gen Z retire)*
Global Gen
Digital Integrators
Upagers
Verbal
Sit & listen
Teacher
Content (what)
Curriculum centred
Closed book exams
NOW 2020
5,100,000,000
UNIVERSITY
EDUCATED
effective engagement
LOL
global generation
2,000,000,000
2 BILLION GEN ZS
COUNTRIES WITH LARGEST NUMBER
1
2
3
ADULTHOOD
CHILDHOOD TWEEN TEENAGER YOUNG ADULT KIPPERS ADULTHOOD CAREER-CHANGER DOWNAGER
www.mccrindle.com.au
www.generationz.com.au
*FUTURE FORECAST
Source: ABS, McCrindle
© McCrindle 2014