Talk for the Student Services Web Team at UALR. Focus on developing strategy to drive content for any communication - including the web.

1. #SSWATmeet
flickr.com/photos/digitstudio/3076017564/
Tonya Oaks Smith
Strategic Thinking
for the Student Services Web
Wednesday, May 8, 13

2. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Where are we now?
flickr.com/photos/fsse-info/2792355658/#SSWATmeet
Wednesday, May 8, 13

3. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What are we talking about?
#SSWATmeet
•Who am I?
•Who are you?
• How did the Bowen site get ranked?
•What’s the student services goal?
• How do we get to that goal?
Wednesday, May 8, 13

4. @marleysmom by @radiofreegeorgy
Who am I?
#SSWATmeet
Wednesday, May 8, 13

5. Who are you?
flickr.com/photos/highedweb/2922852848/in/photostream#SSWATmeet
Wednesday, May 8, 13

6. What are the rankings?
#SSWATmeet
Wednesday, May 8, 13

7. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Ranks pages on...
#SSWATmeet
• Design patterns and metadata
• Search form
• RSS autodiscovery
• Content carousel
• Embedded media
• Microformats
• Dublin core
Wednesday, May 8, 13

8. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Ranks pages on...
#SSWATmeet
• Accessibility and validation
• HTML5
• Headings
•Wave errors
• CSS
• alt attribute
•Valid markup
• ySlow score
Wednesday, May 8, 13

9. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Ranks pages on...
#SSWATmeet
• Marketing and communications
• Meaningful page title
•Address
• Phone
• Social media links
•Thumbnail images
• News headlines
• Favicon
Wednesday, May 8, 13

10. Bowen came out 24 in the ranking
#SSWATmeet
Wednesday, May 8, 13

11. But wait...
flickr.com/photos/imarlon/5869890155/#SSWATmeet
Wednesday, May 8, 13

12. What’s YOUR goal?
flickr.com/photos/37882053@N04/3485860760/#SSWATmeet
Wednesday, May 8, 13

13. Think about
your area’s
mission, vision,
core values.
#SSWATmeet
Wednesday, May 8, 13

14. What are your
goals for your
space on the
Internets?
#SSWATmeet
Wednesday, May 8, 13

15. *activity break*
http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#SSWATmeet
Wednesday, May 8, 13

16. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What makes the student
services web strategy?
http://www.flickr.com/photos/bearseye/7929020134/#SSWATmeet
Wednesday, May 8, 13

17. Use technology
effectively for
educational and
institutional purposes
- Council for the Advancement
of Standards in Higher Education
#SSWATmeet
Wednesday, May 8, 13

18. Lead comprehensive
communication process to
the campus community of
the relationship of
processes to learning
outcomes and goals
- National Association of Student
Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13

19. Use appropriate technology
to aid is identifying
individuals with diverse
backgrounds as well as
assessing progress toward
integration of these
individuals
- National Association of Student
Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13

20. Demonstrate visionary
and forward thinking in
the work of the student
affairs profession
- National Association of Student
Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13

21. Identify and allocate the
technological needs of
the unit; maintain a level
of technological
knowledge
- National Association of Student
Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13

22. Discern the pace in
which technological
advances should be
incorporated into
organizational life
- National Association of Student
Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13

23. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What composes our plan?
http://www.flickr.com/photos/jim-in-times-square/68664091/#SSWATmeet
Wednesday, May 8, 13

24. #OMGWTFBBQ strategy?!
S/O @robin2go#SSWATmeet
Wednesday, May 8, 13

25. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Objectives
flickr.com/photos/willowpoppy/6613082663/#SSWATmeet
Wednesday, May 8, 13

26. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Audiences
flickr.com/photos/thinkmedialabs/6176869823/#SSWATmeet
Wednesday, May 8, 13

27. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Action
flickr.com/photos/birdsbarbershop/6893807298/#SSWATmeet
Wednesday, May 8, 13

28. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Benefits
+#SSWATmeet
Wednesday, May 8, 13

29. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Evaluation
flickr.com/photos/59654451@N02/5468569076/#SSWATmeet
Wednesday, May 8, 13

30. Wrapping it up
#SSWATmeet
Wednesday, May 8, 13

31. Marley photo by @bootsmc
#dolesswrong S/O @bpmore and @carriehphillips
It all comes down to this...
#SSWATmeet
Wednesday, May 8, 13

32. Get with me...
Tonya Oaks Smith
tosmith@ualr.edu
@marleysmom
501.324.9896
Through theThou, a person becomes I.
Wednesday, May 8, 13