BTEC Work

1. Unit 21 Evaluation
Unit 21 went very well, I produced 2 print adverts and 1 video advert that showed off the
new Apple product that I have designed. The adverts were clearly aimed at business
customers, this was apparent because of the colour schemes that I used and the way I had
displayed the product.
I used the slogan “There work to be done” to appeal to Apple’s business customers and to
show them that the iPhone can be a powerful business tool. I added the additional tagline
“Thinner, Lighter, Sleeker.” to show the advancements that have been made since the
previous generation of the iPhone. This will cause Apple’s customers to want the product
because it is newer.
BusinessFeaturesare shownoff
throughiconsand text.
BusinessTagline withgreycolour
scheme showsprofessionalism.